SMi MASTERCLASS SERIES 2015

www.smi-online.co.uk/2015rawdatamc.aspRegister online and receive full information on all of SMi’s conferences

Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711GROUP DISCOUNTS AVAILABLE

MC448

2015

1st

Central LondonHosted by: Alan Grogan, Chief Data Officer, Data and Analytics, Helioserv

Delivering A Data Strategy -From Raw Data to RequiredOutcomes

DECSMi presents its 2015 masterclass on

About the Masterclass:

Organisations that utilise their data in a controlled way outperform their competitors*. This Masterclass covers the delivery of data and information led projects in mid and large organisations. Areascovered include: Data Strategy, Project Planning, Data Management Principles, Data Analytics, RiskManagement and Regulation.

The Masterclass has been designed for managers, senior managers and teams who are either starting to leaddata and information projects and require strong knowledge to reduce project risks and issues, or for anyone whois responsible for part of their organisation’s data strategy.This Masterclass will bring you on an end-to-end journey covering straight forward B2B and B2C approaches andmany sample user cases.

*McKinsey via Forbes – “Companies that put data at the center of the marketing and sales decisions improve theirmarketing return on investment (MROI) by 15 – 20%.”

*Economist Intelligence Unit via CIO.com – “The most successful companies have adopted a data-driven culturein which they maximize the use of data.”

Key Benefits of Attending:

• Deepen knowledge in data management• Learn how to write a Data Strategy• Obtain a firm understanding of data project management – including common risks, pitfalls and issues• Understand Big Data methodology and opportunities in your sector• Quick wins on how to deliver data-driven organisational outcomes

REGISTER BY 30TH SEPTEMBER AND RECEIVE A £100 DISCOUNTREGISTER BY 31ST OCTOBER AND RECEIVE A £50 DISCOUNT

www.smi-online.co.uk/2015rawdatamc.asp

Register online and receive full information on all of SMi’s conferencesAlternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711

GROUP DISCOUNTS AVAILABLE

Delivering A Data Strategy - From Raw Data to Required Outcomes

08.30 Registration and Coffee

09.00 Opening remarks and introductions

09.10 Session 1 – Writing a Data Strategy

• Overview of the two types of data strategy

• Components of a data strategy

• Getting organisational buy-in and support

09.50 Session 2 – Data Maturity Plan

• Operating Model (OM) options and design

• Benchmarking of your current capabilities

• Setting realistic and stretching goals and plans

10.30 Morning Coffee

11.00 Session 3 – Data Management

• Overview of Business Data Architecture

• Business Case development for better data

• Data Quality & Risk Management

• Introduction to Master Data Management

11.40 Session 4 – Customer Data Analytics

• Product Analytics

• Market Analytics

• Customer Optimisation

12.20 Lunch

13.30 Session 5 – Sales Analytics whilst managing Risk

• Risk and Cost Adjusted Customer Management

• Opportunity Spotting

• Better enabled Customer Experience through Data

14.10 Session 6 – Big Data

• Big Data Introduction

• The Big Data Technology Stack

• Semi-Structured and Unstructured data sources

• Benefits of using unstructured data

• Risks, challenges and key areas of avoidance

14.50 Afternoon Tea

15.20 Session 7 – Geospatial and Location Based Insight

• The building blocks to Geographic Information

Systems (GIS)

• Driving new insights through advanced mapping

• Driving Customer Experience through Location

Based Analytics

16.00 Session 8 – Building a data or analytics business case

• Identifying business requirements

• Setting up a proof of concept

• The argument for offshoring Analytics & Big Data

• Benefits realisation/ tracking

16.40 Closing remarks

MASTERCLASS AGENDA

About your masterclass leader:

Alan Grogan is a recognised technology and data expert where his highly innovative and successful work has led himto be interviewed by many prestigious publications including The Financial Times (2014), the Sunday Telegraph (2014),ZDNet.com (2014), Computerweekly.com (2014), cbronline.com (2014), The Banker (2012) and CIO.com (2014).

Hired by RBS at the peak of the financial crisis, Alan was tasked with transforming their data and analytics in the UK’slargest Corporate Bank. This is where he delivered a significant amount of customer, market and process analytics whilstalso supporting operational risk & regulatory required change.

Alan is also an acknowledged ‘IBM Big Data Hero’ alongside analytics leaders including professors at Oxford, JohnHopkins and George Mason universities. He has given many keynote speeches and presentations including London, Vienna, Dublin,Athens, Sydney and Kuala Lumpur. He has an exemplary track record in driving innovation and new value in organisations withtechnology & data.

About Helioserv:Helioserv is specialist data management and technology integration business that helps organisations use data to driveefficiency, manage risk and reduce cost. As an advanced data capability delivery firm, Helioserv is a chosen partner ofmany of the world’s most innovative technology firms including MapR Technologies, RedOwl Analytics, Clarify.io, Koverseand many more.

DELIVERING A DATA STRATEGY - FROM RAW DATA TO REQUIRED OUTCOMES 1st December 2015, Central London

4 WAYS TO REGISTER

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MASTERCLASS PRICE

PAYMENT

FUTURE MASTERCLASSES

I would like to attend: Fee Total

□ Masterclass: £599.00 +VAT £718.80

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