Master in

Supply Chain Management

Dr.ir. Wendy van der Valk

Academic Director Master of Supply Chain Management

Agenda

1. Supply chain management – An overview

2. Careers in supply chain management

3. Master in Supply Chain Management at Tilburg University

4. Participants’ perspective: Inge van Dongen, Philips Lighting

5. Closing

1 Supply chain management

– An overview

What is supply chain management?

• “Supply Chain Management is the

integration of key business processes

from end user through original

suppliers that provides products,

services and information that adds

value for customers and other

stakeholders” (Stock and Lambert,

2000).

• Supply chains compete, not

companies (Christopher and Towill,

2002)

• Key issues include multimodal

transport, outsourcing, globalization,

sustainability, lean management,

information systems, collaboration,

planning

Change from “rigid” to “flexible” manufacturing

Ford: T-Model (“Tin Lizzy”)

Detroit, USA, 1908

Breakdown in single tasks

Specialization of jobs

Focus: Intra-organizational

Highly standardized products

Focus on cost efficiency

Rigidity

Production/supply networks

Specialization of performance units

Focus: Inter-organizational

Smart: fortwo

Hambach, France, 2008

Highly customized products

Focus on differentiation (and cost)

Flexibility

Example

Supply chain complexity:

Many supply chain tiers

OEM1st tier supplier(seats)

2nd tier supplier(leather firm)

3rd tier supplier(tannery)

4th tier supplier(farmer)

Example

CustomerDealer

Configuration

Supply chain complexity:

Many suppliers

• Mercedes-Benz E-class

• ~ 150 major direct suppliers

• Many of them deliver on a JIT or JIS basis

Example

Supply chain complexity:

Many geographic locations

Wafer Fabrication

PortlandSalt Lake CityMidget HaemekSanta ClaraArlingtonGreenock

Assembly & Testing

CebuMalaccaPenangBangkokToa Payoh

Prime Distribution Center

SwindonPortlandSanta ClaraTokyoHong Kong

Example

SCM's impact on ROI

Source: Christopher, 2005

Supply chain

Cost Of Goods Sold (COGS)

• Direct costs attributable to the production of the goods sold by a company, including

• Cost of materials used in creating the good ("purchasing cost")

• Direct labor costs used to manufacture the good ("manufacturing cost")

• How to reduce purchasing cost?

• Purchasing price

• Supplier selection

• Global sourcing

• Supplier management etc. etc.

• How to reduce manufacturing & logistics cost?

• Manufacturing footprint

• Manufacturing processes

• Lean management

• Inventory management etc. etc.

Supply chain

management and

operations!

COGS at Unilever

Example

Supply chain and

operations costs:

~ 60% of revenues

from products

Profit impact of purchasing: Reducing purchasing

costs vs. increasing revenues

47%

40%

50%

59%

0% 20% 40% 60% 80% 100%

Mechanical Engineering

Chemical Industry

Foods

Trade

Operative MarginOther CostsStaff CostsPurchasing costs

EBIT Margin

3.4 %

2.5 %

5.0 %

3.3 %

Lowering

purchasing

costs by 3 %

will have the

same EBIT-

effect as an

revenue

increase of …

Revenue

increase of

52 %

60 %

24 %

43 %

PI =EM

PC x PCR

PC = Purchasing costs in % of revenues

PCR = Purchasing costs reduction in % of the purchasing cost

EM = EBIT Margin %

PI = Profit impact of purchasing as compared to necessary

revenue growth

Examples

2. Careers in supply chain

management

The supply chain management profession

• Supply chain management is…

• Interdisciplinary

• Collaborative

• Independent of specific industry

• Dynamic

• Increasingly global

• Essential capabilities:

• Overarching understanding of functional areas (from finance to marketing)

• Analytical skills

• Collaborative skills

• Major subfields:

• Purchasing management

• Logistics and distribution management

• Production and operations management

The link between supply chain management and

strategy

New

product

development

Purchasing

and SupplyOperations Distribution

Marketing

and

sales

Support: Finance, accounting, information technology, human resources

Competitive strategy

Product

development

strategy

Marketing and

sales strategy

Consistency and support between competitive strategy, supply chain strategy, and other functional strategies is important

Supply chain strategy

“The Hot New MBA: Supply-Chain Management”

(Wall Street Journal, June 6, 2013)

Source: Wall Street Journal (2003):

http://online.wsj.com/news/articles/SB10001424127887324423904578523591792789054

Increased demand for well-trained Supply Chain

professionals

18November 16, 2015

Junior Demand Analyst & Planner (Supply Chain)

Over de vacature

Voor een middelgroot Internationaal groeiend industrieel productiebedrijf zijn we MET SPOED op zoek naar een:

Demand Analyst/Planner

We zijn op zoek naar een pas afgestudeerde analytische, communicatief vaardige en ambitieuze collega die zich hierin wil vastbijten.

De Demand Analyst / Planner analyseert de verkoop, verzendingen en voorraad met als doel een goede forecast te bepalen en aanbevelingen te doen aan de planning voor een optimale verkoop en te zorgen voor de juiste voorraadniveaus.

Verdere werkzaamheden:

• Coördineren van de gehele forecast.

• Maandelijks consolideren en evalueren van de verkoopprognoses.

• Verzamel van gegevens omtrent sales en productie.

Eisen:

Een afgeronde opleiding op WO niveau (of HBO niveau) in het liefst de richting van Supply Chain Management of anders een vergelijkbaar en aansluitende opleiding.

0-2 jaar ervaring als Demand analyst of Planner.

We zoeken een kandidaat die analytisch en communicatief sterk is en in staat is makkelijk te kunnen schakelen met mensen uit de gehele organisatie (operator tot Sales Manager) en klanten in binnen- en buitenland.

Je hebt (goede) kennis van Excel en enige kennis van SAP is een pre.

Statistiek en sterk cijfermatig inzicht

Goede kennis van zowel Nederlands als Engels is een must.

Assertief, communicatief en gedreven.

Fulltime beschikbaar (must).

De salarisindicatie voor deze functie ligt op 2500-2600 bruto per maand

Example job vacancy (1)

This is a superb opportunity to join a major, prestigious beverage company in their International office located in Amsterdam. The International office in Amsterdam is responsible for sales in Europe, Africa and the Americas. They are urgently looking for a high caliber:

DEMAND & SUPPLY PLANNING MANAGER

In this role, you will have responsibility for the total demand planning of the Finished Goods and Concentrate sales as well as for the material planning of ingredients and packaging. You will work closely with sales, marketing and with other Business Units to identify trends and to refine an 18 month demand plan. You will foster strong relationships with Commercials, Finance and Marketing teams in running a 12 month Supply and Operations Calendar. The key accountabilities are as follows;

DEMAND PLANNING

SUPPLY PLANNING MANAGEMENT

• Material planning for ingredients and packaging.

• Management of 2 Material Planners

• Review SAP & MRP on a daily basis

• Drive coordination of make-buy initiatives and bill of materials management.

• Stock management of raw materials & packaging.

• Support during budgeting and forecasting for materials planning;

PROFILE & EXPERIENCE

• Preferably a Masters Degree in Supply Chain Management

• A minimum of 5 years international supply chain experience within FMCG company.

• SAP & Spreadsheet experience (Excel/Access etc.)

• Experience working with Sales/Marketing/Finance/Logistics departments.

• Highly analytical and comfortable with figures.

• Business fluency in English - French or Spanish would be a big advantage.

Example job vacancy (2)

3. Master in Supply Chain

Management at Tilburg

University

Positioning of MSc in SCM

Starting

positions

• Manufacturing: Entry management positions in supply chain, operations,

purchasing, or logistics

• Service industries: Entry management positions at logistics service

providers

• Consulting: Generalist or specialist

Knowledge Scientific advances in purchasing, production/ operations, distribution, and

other advanced topics

Skills Qualitative and quantitative research skills required for academic studies

and practice

Additional practical skills (design, planning, modeling, ICT, collaboration,

coordination)

Teaching

policy

• Strong research focus and academic excellence

• Strong links to practice

Mindset Analytical, problem-solving, collaborative

Labor market Currently about 2 months to find first job, alumni feed back generally

positive, still in high demand

Curriculum (September Entrants)

Purchasing

Management

Production

Management

Distribution

Management

Research Skills

SCM

Corporate

Entrepreneurship

Collaboration Game

& Advanced Topics

Supply Chain

Modeling

Master

Thesis

Unit 1 Unit 2 Unit 3 Unit 4

Skills training and

topic definition

Extended proposal

development under

supervisor

Full-time

researchThesis:

• Heavy unit 1

• Optimal sequence

• Relatively fast

Curriculum (February Entrants)

Purchasing

Management

Production

Management

Distribution

Management

Research Skills

SCM

Collaboration Game

& Advanced Topics

Supply Chain

Modeling

Master

Thesis

Unit 1 Unit 2 Unit 3 Unit 4

Skills training and

topic definition

Extended proposal

development under

supervisor

Full-time

researchThesis:

• Heavy unit 3

• Less optimal sequence

• Limited flexibility at the end

Supply Chain

Management

Science

Course example:

“Collaboration game and advanced topics”

 

Finished productComponents

Supply Production Distribution

Supply Chain

Purchasing Operations Sales

Reflect

Discussions

Presentations

Conceptualize

Lectures

Guest speakers

Apply

Rounds of play

Exercises

Experience

Feedback from the simulation

• A simulation game to reinforce supply chain fundamentals and apply advanced methods

• “The Fresh Connection”

• Web-based simulation of a fresh juice producer

• Goal: Highest ROI (costs, revenue, investments)

• Cross-functional teams

• Decision-making at the tactical/strategic level

• Six rounds with increasing task complexity

• (Advanced) topics addressed:

• Supply chain fundamentals

• Supply chain strategy and its implementation

• Agri-food supply chains

• Supply chain planning and S&OP

• Forecasting

• Supply chain collaboration

• Supply chain risk

• Close loop value creation

• > 80% company assignment

• Albert Heijn: combining inbound and outbound

transportation flows

• DAF: spare parts management

• Coca Cola: redesign warehouse layout

• Closed loop supply chains at Philips, Assembleon, Oce,

Lage Landen

• Purchasing management at Nedtrain

• Maintenance of F16 jet fighters

• Also SMEs (e.g. lean manufacturing projects)

Examples of Master’s Theses

Graduates: Some examples

Harm Jan Bech Procurement analyst Enexis

Hilde Botden Supply chain engineer VDL (Van der Leegte) Group

Victor Breugem Supply chain planner, FrieslandCampina

David de Kruijf Supply chain planner Pearle

Willem Jan Castelijns Warehouse manager Panalpina

Niels de Rooij Business analyst Ploeger

Geoffrey Dickenson Operations manager WoonVeilig

Robbert Janssen PhD candidate VU

John Koers Interim Professional at Yacht

Robin Law Consultant at Every Angle

Inna Kostuyek Service analyst Philips Healthcare

Ronald Sol Teacher HAS Hogeschool

Dirk van Dooren Supply chain analyst LHC consulting

Robbie Vughts

Sergi Serrano Lupion

Sander van der Heijden

Daan Klein Douwel

Florina de Jong

Head of EMEA Edwards Lifesciences SA

Supply Chain Planner at Chupa Chups

Logistics Engineer at Océ Technologies B.V.

Management trainee at KLM

Intern European Management Office Samsung Electronics

Master Supply Chain Management

• Especially for those of you that are:

• interested in the integration of key business processes within firms

and between firms that form a supply chain

• aspire a career as supply chain consultant, functional specialist, or

manager in the fields of purchasing, production or distribution (on

average, students find jobs within 2! months after graduation)

Master Supply Chain Management at Tilburg University

“What has positively surprised me about the

Master’s program of Supply Chain

Management is that the training that we

received was very practical. … There was a

good link between what we have studied

and what we could see in real life.”

Inna Kostyuk (grad. 2012)

Business Planner - Philips Healthcare

pict

“Designing and implementing theory-based

solutions in the supply chain take center

stage, which matches really well with my

own interests! ”

Anneli Degens, current student

pict

• Intellectually challenging

• Research-driven/ practically relevant

• Relatively small-scale (cohorts of about 80 students)

• Quality of staff: professional expertise, practical experience and

teaching abilities

4. Participant’s perspective:

Inge van Dongen

5. Summary

• Career services and alumni relations

• Admission & application

• Master’s Fair in Academia Building, 18.15 – 19.30 hr

• Master student for a day

• Questions

Closing

Student Career Center & TiSEM Career Services

Your career starts now!

We can help you with:

Study/Master choices, Career orientation,

Career & Application skills

We offer:

• Walk-in consultation for CV & letter of application

• Workshops (for example Talent management, LinkedIn)

• Individual support

• Career Mentor Program & Career Portal

More information:

tilburguniversity.edu/studentcareercenter

Visit us now:

On the Master’s Fair from 18.15h to 19.30h in the Academia Building

For all students:

• Enroll via Studielink

Non TiSEM students who want to enroll in a (Pre-)

Master also need to:

• Submit an application for admission

For more information go to:

www.tilburguniversity.edu/education/masters-programmes/admissionprocedure/feb/

Admission & Application

34

Master’s fair

Come to the Master’s fair (in Academia building) and get in contact with

companies, students, study advisors and program coordinators!

Break 18.15h till 19.30h

35

Meet us

Master student for a day

• Join a regular lecture with current Master's students

• Get in touch with other students

• Check out our campus, facilities and services

For hbo and wo-bachelors from another university

www.tilburguniversity.edu/education/Masters-student-for-a-day-TiSEM

Monday 23 Nov, 16.45-18.30hrs – Research Skills Supply Chain Management

Tuesday 24 Nov, 8.45-10.30hrs – Corporate Entrepreneurship

Mail a student

Would you like to get in touch with one of our students?

Go to www.tilburguniversity.edu/masters/mailastudent-tisem

Titelpresentatie in Footer 3616-11-2015

Questions?