Master Studies at Brand Academy Hamburg

Prof. Dr. Simone Roth

Your ambition is focused on global brands? You want to understand and connect cultures? At Brand Academy, you will deepen your knowledge of the development, management and communication of global brands by working in highly motivated groups that think interculturally and act in a team-oriented manner.

Developing global branding strategies requires excellent analytical and creative skills. It also necessitates the curiosity and desire to understand different cultures around the world, to survey economic and legal systems and to act from an intercultural perspective.

At the Brand Academy, you will learn in small seminar groups with carefully selected students who are as motivated and open as you are. A network of international experts will accompany you on your way and prepare you excellently for the practice.

LeAD BRAnDS BeYonD tHe BoRDeRS

“Companies are looking

for leaders who can connect

worlds. For this reason,

we are linking a wide range

of areas:

business and science,

aesthetics and economics,

east and West.”

Juliana Mara Ferreira Martins, Brazil

“Being a student at Brand Academy is great:

the professors are highly skilled and have

extensive experience in brand and marketing

management, plus they are friendly and

always make sure the stu-

dents feel welcomed.

I could see from day one

that applying for a master

programme at Brand

Academy was my best

decision as a student.”

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ICu

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Mowing to the globally unique focus on the success factors of branding, as well as the intercultural orientation of the study programme, you will be well-prepared for demanding tasks that await you in globally operating brand companies.

the world of brands offers a wide range of exciting career paths: Inter-national Brand Manager, International Consultant, International Sales or Marketing Manager, Strategic Planner, Digital or Creative Planner, Brand Communication Manager, Media Planner et al.

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Design & D

igital Creation

Communication

BRAnD StRAtegY

RelevantFocusing on key success know-how and skills in no. 1 business topic “brands”

InternationalIntercultural community of students and lecturers ensuring global perspective

Practice-orientedMerging scientific thinking with practical expertise and current trends

exclusiveLimited number of students providing a creative, inspiring, personal atmosphere

Career-orientedTarget is to build an active network for your future

YouR CAReeR PRoSPeCtS

StuDentS FRoM ALL oveR tHe WoRLD

Sabine georgLecturer Transnational Brand Communication – Digital Media

11 years google experience, founder of google’s Creative Agency team. Honours and awards: google Innovation Award 2010 and google Advertising Professional.

Leading brand companies and well-established agencies

invite students of the Brand Academy to cooperate

on real-life projects, because they know that here they

will find motivated, young talents who will give them

valuable input.

this allows students not only to apply the skills they

acquired at the university to real practical challenges, but

also to make valuable contacts. Project partners include,

among others: Beiersdorf (tesa), Bosch, Dior, Henkel, Leica,

europcar, Fairmont Hotel vier Jahreszeiten, Kellogg’s.

tHe PRACtICAL PRoJeCtS:to teSt KnoWLeDge AnDeStABLISH ContACtS

Josh Kongmany, united States of America

“At the Brand Academy, I

study alongside people from

all around the world. I think

it’s interesting to see how

my classmates approach

problems and generate ideas,

because their methods are

different from how I think

and perceive the world.

viewing problems from various cultural

perspectives helps us come up with new

and creative solutions.”

Degree:Master of Arts(state-approved)120 credit points

Duration of study:4 semesters (full-time)

Start:Winter or summer semester

Language: english

Campus: Hamburg, germany

Admission requirements:First academic degree, english language proficiency on level B2 of the CeFR, written application and personal interview.

Application deadlines:Applicants requiring an entry visa for germany: 31 December and 30 June;Applicants not requiring an entry visa for germany: 15 March and 15 September

If you have any questions about studying, application process or moving to Hamburg, please contact our study advisor Anna Prokhorenko. She will advise you personally by telephone, Skype or on-site, and sup-port you through the decision-making and application process.

You are also welcome to visit one of our information events during which our students and advisors introduce our study programmes. or simply try out our courses to gain an insight into the study programme and get an idea about the lectures, professors and students, as well as the campus and its atmosphere.

www.brand-acad.de

Study Advisor for Masters Programmes:

Anna ProkhorenkoFon +49 40 380 893 56-23Mail anna.prokhorenko@brand-acad.de

Are you interested in our Masters programmes?

Franziska Schmiedebach-ullnerLecturer Intercultural

Competence, Brand Strategies for Emerging Markets et al.

25 years operational experience in the FMCg industry across 65 countries and 12 categories, thereof 15 years

vice President at Beiersdorf.

Maik RiggersLecturer Theories of Media and Communication Science

Business consultant in marketing, brand and advertising strategies of international clients at Kantar Millward Brown.

Betty SiegelLecturer Account Planning,

Creative Concepting and Story- telling, Int. Brand Communication

Long-term experience in international market research at trendbüro, Sturm

und Drang, Kolle Rebbe, tBWA for brands such as Beiersdorf and P&g.

Margaret tillmannLecturer Financial Management, Sales Strategies, Int. Supply Chain Management et al.

over 20 years business and project management experience in the interna-tional It sector, in uK, germany, France, Switzerland and Austria, as well as with partners in India and Japan.

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