Master Program CULTURAL MANAGEMENT & VISUAL … menidjment i vizualni... · of advanced studies in...

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SOUTHWESTERN UNIVERSITY “NEOFIT RILSKY” BLAGOEVGRAD

Bulgaria, 2700 Blagoevgrad, 66 Ivan Mihailov Str. Tel.+359 73 20765, E-mail: [email protected]

FACULTY OF ARTS

‘CULTURAL STUDIES’ DEPARTMENT

Master Program ‘CULTURAL MANAGEMENT & VISUAL

COMMUNICATIONS’

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Program Chair MA Prof. Assoc. Tatiana Stoitchkova, Ph.D Email: [email protected] Telephone: + 359 (0)73 588 501 mobile + 359 (0)888 450 671 Office/Location: Room 432, 1st Campus Consultation hours Monday from 12.30h to 13.30 h. – SWU, 1st campus, 4th floor /room 432

‘CULTURAL MANAGEMENT & VISUAL COMMUNICATIONS’

SHORT DESCRIPTION The Master of CULTURAL MANAGEMENT & VISUAL COMMUNICATIONS’ is

designed for students with a strong background in the arts and humanities. The purpose of the

program is to combine management, policy and decision-making training with advanced study in

humanities. Arts and cultural managers are required to play multiple roles in arts organizations.

They function as community leaders, planners, facilitators, and fund-raisers. They must know

how to advocate and communicate the value and mission of an organization to diverse audiences

including artists, business people, government officers, and member of local communities. The

program in Cultural Management & Visual Communication strives to achieve the optimal balance

of advanced studies in arts and cultural theory policy, management, and hands-on-experience.

Master s Program sTeachers and Lecturers includes

№ Teachers and Lecturers 1. Prof. Assoc. Maia Guergieva, Ph.D 2. Prof. Zdravko Marinov 3. Prof. Pavel Milkov 4. Prof.Assoc.Tatiana Stoitchkova, Ph.D 5. Prof. Assoc. Svetlana Hristova 6. Prof. Assoc. Klavdia Kamburova 7. Asparouh Nikolov, Ph.D 8. Nonka Obreshkova, Ph.D

ADMINISTRATIVE STUFF : Head of the Department Cultural Studies’: Prof. A. Angelov Tel.:.+ 359 (0) 73 588 501 Mrs. Mariana Ivantcheva Тел. + 359 (0) 73 588 501 е-mail: [email protected]

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INTERANTIONAL CO-OPERATION

For incoming mobility students in SOCRATES-ERASMUS Program. The period of study

is for 1 term as it is contracted in the Bilateral Agreements.

Dual Degree options including Master- Programm Blagoevgrad /Görlitz/ Hochschule Zittau/

Görlitz

LEARNING RESOURCES

Our students are expected to undertake a great deal of personal study and research to

prepare for lectures, seminars and assignments. The university has extensive learning resources to

help the students’ work. The facilities include:

1. Library collections of book stock, serials subscriptions and a growing range of audio

visual materials

2. Access to electronically held information via data-bases, CD-ROMs and Internet.

Communication and IT services

Computing skills are now a requirement for all programs as an essential aid to learning

and preparation for further careers. The Department of Cultural Studies’ has entire disposal of

three halls one of them with 12 computers (Internet access provided) and a library with relevant

literature in Bulgarian and English will be available to students during whole study period.

Computer s halls at the University SWU, 1st campus, 4th floor /room 342 ‘Multimedia & Humanities’. Office hours) hall 429, office hours: from 8.00h-to 12.00h; from 13.00 to 17.00h.

Campus 3 (Faculty of Economics), hall 301, office hours : from 8.00h-to 12.00h, from 13.00 to 17.00h Campus 6 (Faculty of Law and History), hall 311, office hours : from 8.00h-to 12.00h, from 13.00 to 17.00h

Individual learning 1st campus (Faculty of Arts) – hall 572.

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FIELD OF STUDY - CULTURAL STUDIES - MASTER PROGRAMME

CULTURAL MANAGEMENT& VISUAL COMMUNICATIONS’

GENERAL INFORMATION

The Program’s Structure

The Master in Cultural Management & Visual Communications is designed to develop

21st cultural managers. The program prepares students for a rapidly shifting cultural, economic

and social environment and political context. It was designed for those interested in using the arts

strategically and creatively to develop thriving cultures by bridging the non profit and profit

cultural sector.

The program is a one year program two year program that enables students to explore the

challenges involved in creating and sustaining cultural organizations. Number of ECTS credits

awarded: 90 - 120 (the number will vary according to the applicant's previous studies). Students

are required to take 60 credits (one year) after obtaining a Bachelor degree in the following fields

of study such as Cultural Studies, Arts, Anthropology and Sociology). or 120 credits (two years)

after obtaining a Bachelor degree in the other fields of study to complete the program and receive

a Master Cultural Management & Visual Communications. The program provides profound

specialization and top-level qualification in the cultural management professional field. It is

completed as a cohort and students are required to take all courses in sequence and to work

collaboratively in teams. After successful thesis defence they are awarded a Master Diploma.

The Masters in Cultural Management seeks to give students the necessary professional

skills to undertake tasks of cultural management and administration. On completion of the

program, students should be able to take up positions of responsibility in the various public areas,

in cultural areas of both the public and commercial private sector, including the world of

audiovisuals and arts. The principal job opportunities for those completing the program are:

- Manager or administrator of cultural services, facilities and projects.

- Cultural mediator.

- Manager of cultural companies and industries.

- Programmer and promoter of social and cultural activities

- Manager of festivals or cultural events

- Public relations and cultural sponsorship.

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Master Program

‘‘CCUULLTTUURRAALL MMAANNAAGGEEMMEENNTT && VVIISSUUAALL CCOOMMMMUUNNIICCAATTIIOONNSS’’ CCUURRRRIICCUULLUUMM

The Master’s program is practice oriented. The course list outlines the program’s structure by

term and year. It is the group of courses students must complete in order to graduate.

The program of study is made up of the following categories of courses:

1. Core courses – required for graduation

2. Electives – credit courses that allow students to tailor their education to their own

interests. They supplement the program’s core and elective courses.

1 Year

Isstt term 1. Developing Projects 2. Screen Image in Cinema and TV 3. Vision in Film and TV 4. Creativity, Management & Organizations 5. Elective course 1 66.. EElleeccttiivvee ccoouurrssee 22

ECTS credits

5,5 6,0 5,5 6,0 3,5 33,,55 33,,55 33,,55 33,,55 33,,55

II nndd term 7.Cultural Policy – Cultural Participation 8. Advertising - Visual and Audio 9. Visual Anthropology 10. Spatial Arrangement of Festivals and Events 11. Praxis 12. Elective course 3 13.Master thesis / final exam

ECTS credits

2,5 2,5 2,5

2,5 3,0 2,0 15,0

2,0 22,,00 22,,00

Elective Disciplines (two courses for the 1st term)

First group 1. Museums management 2. Copyright 3. Producing 4. Internet programming

Elective Disciplines (one course for the 2nd term)

Second group 5. Space and Design 6. Creative Industries 7 Finance and Fundraising in Arts&Culture

30 credits 30 credits

TOTAL FOR ONE YEAR: 60 CREDITS

EVALUATION

Forms of evaluation

In almost all courses, the final mark is determined on the basis of term papers, or some

other kind of written work/ project work, and some form of examination. In lecture”‘tutorial

courses, or in seminars, the final mark may be partially based upon student participation in group

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discussions. In every course, the requirements and the method of evaluation are made clear at the

beginning of term.

Students should make sure that they understand well in advance what the requirements are

in any course they are taking. If they have doubts they should approach the lecturer directly. The

Faculty of Arts deadlines for submission all written assignments to individual instructors must be

adhered to.

CAREERS OPPORTUNITIES

The Cultural Management and Visual Communications Master Program provides students with the opportunity to:

- Planning, organization and communications in the cultural field,

- Develop a strategic skill set that bridges public, profit, and nonprofit sectors

- Explore the role of art, culture and meaning making in shaping cultural policy

environment

- Create and expand cultural management professional networks worldwide

- Examine trends and global challenges

- Project development in the cultural field

- Use technology to advance dialogue and management

- Refine communication, collaboration and organizational management skills

The arts and culture sector offers a wide range of career opportunities from entry-level box office

or administrative positions to senior management positions. Our graduates are working in a

variety of roles such as:

- fundraisers for cultural organizations

- managers of professional theatres

- volunteer or marketing coordinators for arts and cultural festivals

- public programming managers in museums and art galleries

- special event coordinators

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COURSE DESCRIPTION

Course name: Spatial Arrangement of Festivals and Events Semester: II-nd semester

Kind of Course: Compulsory

Hours per week: 3 hours weekly Number of Credits: 3 credits

Lecturer: Professor Zdravko Marinov

Department: Department of TV, Theater and Cinema; SWU; ІVth campus, 5th

floor, Phone: 0035973887844 Faculty of Arts SWU “Neofit Rilski”, Blagoevgrad, 2700

Course status in the Educational Curriculum:

The compulsory course “Spatial arrangement of festivals and events” is included in the curriculum of the subject Cultural Studies.

Course description: Teaching includes studying of fundamental processes and ways of creating festivals and other cultural and community events; managing the space when organizing fashion shows, concerts; design and implementation of specialized costume; design and implementation of various parts, accessories and other specific components involved in the overall visual spatial- plastic image of the proposed specific area.

Course Aim: The "Spatial arrangement of festivals and events" course is aimed at study of design and creation of spatial arrangements of fashion shows, concerts, public events, exterior work and participation of the cultural manager in various stages of implementation. The same applies to the process of creating film, theater or concert costumes.

The course aims to: To introduce students to the basic principles of organization and

realization of space To encourage the development of critical attitudes towards trite

design and trash in the stage arrangement; To prepare students for participation in the development of

analyzes and projects related to the spatial layout.

Educational Methods: Observation, demonstration, practice.

Preliminary Conditions: Students should follow current processes of design and creation of spatial arrangements of fashion shows, concerts, public events, exterior work, work at a theatrical stage or in a television or film studio, also they should watch closely the participation of the cultural manager in various stages of implementation. The same applies to the process of creating film, theater or concert costumes.

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Evaluation:

The results achieved in the training process are assessed according to the requirements of Regulation No21 of Ministry of Education of 30th September 2004 which implements a system of accumulating and transfer of credits. The rating depends on the extent to which the student: has a knowledge of the research literature uses appropriately the terminology related to the topic manages to tackle the problem fully and in different aspects shows an ability of critical and original thinking.

Course Educational Enrolment:

After attest term and successfully examinations to the moment.

Exam Enrollment: Coordinated with a lecturer and students inspector and in accordance with the approved schedule of the examination sessions.

Bibliography: A History of Costume (Dover Fashion and Costumes),Carl Kohler,Dover Publications (June 1, 1963) The History of Costume: From the Ancient Mesopotamians Through the Twentieth Century (2nd Edition),Blanche Payne,Longman; 2nd edition (January 17, 1997) Fashion Forecasting, 3rd Edition,Evelyn L. Brannon,Fairchild Pubns; 3 edition (June 16, 2010) History of World Costume and Fashion,Daniel Delis Hill,Prentice Hall; 1 edition (October 16, 2010)

Theatrical Design and Production: An Introduction to Scene Design and Construction, Lighting, Sound, Costume, and Makeup,J. Michael Gillette,McGraw-Hill Humanities/Social Sciences/Languages; 6 edition (October 22, 2007)

Scene Design and Stage Lighting,W. Oren Parker,Wadsworth

Publishing; 9 edition (May 15, 2008)

History of Furniture: A Global View,Mark Hinchman,Fairchild Pubns; 1st edition (February 2, 2009)

The Encyclopedia of Furniture: Third Edition - Completely Revised,Joseph Aronson,Clarkson Potter; 3 Revised edition (December 13, 1961) Weapon: A Visual History of Arms and Armor,Roger Ford,DK Publishing (April 19, 2010) A History of the World in 100 Weapons (General Military),Chris McNab,Osprey Publishing (May 24, 2011) Furniture: World Styles from Classical to Contemporary,Judith Miller,DK Publishing (Dorling Kindersley) (November 1, 2010)

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TV Scenic Design, Second Edition,Gerald Millerson,Focal Press; 2 edition (July 17, 1997) Television Production, Fifteenth Edition,Jim Owens,Focal Press; 15 edition (February 20, 2012 A History of Interior Design,John Pile,Wiley; 3 edition (February 24, 2009)

Cinematography: Third Edition,Kris Malkiewicz,Touchstone; 3 edition (June 21, 2005)

COURSE DESCRIPTION

Course name: Project development

Semester: I-st semester


Hours per week: 3 hours weekly Number of Credits: 5,5 credits

Lecturer: Assistant Professor Maya Guerguieva

Department: Cultural Studies, SWU, 1st campus, 5th floor, tel. 073/588 533

Faculty of Arts, SWU “Neofit Rilski”, Blagoevgrad, 2700


Compulsory course from the educational curriculum in Cultural management and visual communications s -Master degree.

Course description: The course aims to impart specialised skills for project development tasks in the field of culture. First, there will be a focus on strategy, organization and cultural leadership. Second, it deals with topics such as financing, communicating and public relations.

Course Aim: At the core of the didactic concept is the effort to see project development culture and management as one and to focus on specific aspects such as developing different steps in project process, organization and motivation.

Educational Methods: Lectures, group work and case studies. The principal feature of the course is the practice –oriented approach. The students are required to develop a project on a topic established from the beginning of the course using cultural management instruments.

Preliminary Conditions: The student is expected to gain knowledge which determine the cultural project practice

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Evaluation: Evaluation will be on the basis of: (a) Practical work (project work) in seminar meetings – 50% of the final result ; (b) written exam – 50% of the final result

Course Educational Enrollment:


Exam Enrollment: Coordinated with a lecturer and students inspector. Bibliography: Drucker. Peter.1985. Innovation and Entrepreneurship, Harper&Row,

New York. Hagoort, Giep. 2001. Arts Management. Entrepreneurial Style, Eburon, Utrecht School of Arts, The Netherlands. Kotler, Philip, Scheff, Joanne. 1997. Standing Room only, Strategies for Marketing the Performing Arts, Harvard Business School Press,Boston.

COURSE DESCRIPTION

Course name: Screen Image in Cinema and TV




Lecturer: Asparouh Nikolov Ph.D.

Department: Cultural Studies, SWU, 1st campus, 5th floor, room 572



Compulsory course from the educational curriculum in Cultural Management - Master degree.

Course description: Analysis of the ontology, evolution and creation of the screen image in cinema and TV.

Course Aim: The students are to develop a notion of the core elements of the screen image and the process of creating it.

Educational Methods: Description, analyses, synthesis, observation, demonstration, practice.

Preliminary Conditions: All students in Master degree are supposed to have been in relations with screen images.

Evaluation: Coursework mark



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Exam Enrollment: Coordinated with a lecturer and students inspector. Bibliography: Adler, Mortimer “Art and Prudence: A Study in Practical Philosophy”,

Longman, Green and Co, NY, 1937/1978, Ayer Co Pub, LA / www.radicalacademy.com/adlerdirectory.html / 02. 05. 2003 Anderson, Josef D. “The Reality of Illusion: An Ecological Approach to Cognitive Film Theory”, Carbondale and Edwardsville: Southern Illinois University Press, 1996 Baudrillard, Jean “Simulacra and Simulations”, Selected Writings, Stanford, Stanford University Press, 1988 Currie, Gregory “Image and Mind: Film, Philosophy and Cognitive Science”, Cambridge University Press, 1995 Kracauer, Siegfried “Nature of Film: the Redemption of Physical Reality”, Dobbson, London,1961 Manovich, Lev “The Engineering of Vision from Constructivism to Computers”, http://www.manovich.net/ 14. 11. 2003 McLuhan Marshal “Understanding Media”, McGraw-Hill, New York, 1964 Negroponte, Nicolas “Being Digital”, http://www.archives.obsus.com/english/book/nn/bdcont.html/ 16. 10. 2003

COURSE DESCRIPTION

Course name: VISION in CINEMA and TELEVISION Semester: I semester

Kind of Course: Lecture and Practice

Hours per week: 3 hours weekly Number of Credits: 5.5 credits

Lecturer: Professor Pavel Milkov

Department: Teatral, cinema and television art, SWU, 4th campus, 5th floor, tel.

+359 73 88 78 44 Faculty of Arts SWU “Neofit Rilski”, Blagoevgrad, 2700


Compulsory course from the educational curriculum in "Cultural Management and Visual Communications" Master degree.

Course description: The creative work of the cinematographer, the author of vision, is in production conditions and requires high professional mastery, special cinematographic knowledge, specific capabilities, a wide general culture, capabilities for communication within the team, knowing how to contact with film or TV Director in the selection and arrangement of material, this shot shall ensure that activities in the discipline "VISION in CINEMA".

Course Aim: The objective is to form in students total volume of knowledge and practical skills necessary in achieving the tasks for the practical implementation of the realisation of the artistic image in the movie in a team with the operator, to form the skills students for analysis of

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significant resources of cameraman lessons-composition, light, color. Educational Methods: Lectures, demonstration, practice.

Preliminary Conditions: All students in Master degree have to know what is a cinema and television

as audio-visual work and a brief history.

Evaluation: Coursework (referat) mark



Exam Enrollment: Coordinated with a lecturer and students inspector. Bibliography: 1. American cinematographer manual, Compiled and Edited by Charles

Clarke 2. Proffesional 16-35 mm Cameraman's Handbook, by Verne and Sylvia

Carlson 3. Mascelli's Cine Workbook, by Joseph Mascelli 4. The guide to Digital Television, Edited by Michael Silbergleid and

Mark Pescatore 5. Student Filmmaker's Handbook, The Kodak Worldwide Student

Program 6. "American Cinematographer" - Hollywood

COURSE DESCRIPTION

Course name: Management, creativity & organizations




Lecturer: Assistant Professor Tatiana Stoitchkova, Ph.D





Course description: The course aims to impart specialised skills for using the creative arts

strategically and creatively to develop thriving cultures by bridging culture

and and commerce. First, there will be a focus on organization and

organizational theory. Second, it deals with topics such as creativity,

strategy and communicating.

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Course Aim: At the core of the didactic concept is the effort to see project development culture and management as one and to focus on specific aspects such as developing different steps in project process, organization and motivation. .






Exam Enrollment: Coordinated with a lecturer and students inspector. Bibliography: Drucker. Peter.1985. Innovation and Entrepreneurship, Harper&Row,

New York. Hagoort, Giep. 2001. Arts Management. Entrepreneurial Style, Eburon, Utrecht School of Arts, The Netherlands. Kotler, Philip, Scheff, Joanne. 1997. Standing Room only, Strategies for Marketing the Performing Arts, Harvard Business School Press,Boston.

COURSE DESCRIPTION

Course name: Cultural Policy – Cultural participation

Semester: II-nd semester








Course description: The course aims to impart specialised skills for understanding the cultural participation strategically and creatively to develop public policy and cultural policy.

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First, there will be a focus on cultural policy issues and cultural praxis. Second, it deals with topics such as participation, audience development, participatory culture.

Course Aim: At the core of the didactic concept is the effort to see cultural policy and participation as one and to focus on specific aspects such as developing different steps in motivation and participation.






Exam Enrollment: Coordinated with a lecturer and students inspector. Bibliography: Baumol, William J. and Bowen, William G., Performing Arts — the

Economic Dilemma, The MIT Press, Cambridge, MA, 1966.

Pettit, Becky and DiMaggio, Paul, “A Bibliography of Research on Public Participation in the Arts,” Princeton University Center for Arts and Cultural Policy Studies.

DiMaggio, Paul, Unseem, Michael, and Brown, Paula, Center for the Study of Public Policy, “Audience Studies of the Performing Arts and Museums: A Critical Review,” Research Division Report #9, National Endowment for the Arts, Washington D.C., 1978.

Pettit, Becky, “Resources for Studying Public Participation in the Arts, An Inventory and Review of Available Survey Data on North Americans' Participation in and Attitudes towards the Arts,” Working Paper No. 2 of the Princeton University Center for Arts and Cultural Policy Studies, Woodrow Wilson School, February 1997.

COURSE DESCRIPTION

Course name: Advertising - Visual and Audio

Semester: II semester



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Lecturer: Assistant Professor Klavdia Kamburova





Course description: The course is an overview and application of advertising principles introducing concepts of advertising and research. It examines approaches to developing, evaluating, and managing advertising and promotion strategies. The course structure follows that of an advertising campaign. Planning in terms of targeting and promotions is discussed, followed by plan implementation.

Course Aim: At the core of the didactic concept is the effort to focus on specific aspects

such as targeting and promotion.

Educational Methods: Lectures, group work and case studies. The principal feature of the course

is the practice –oriented approach.

Preliminary Conditions: The student is expected to gain knowledge which determine the cultural

project practice Evaluation: Evaluation will be on the basis of: (a) Practical work (project work) in

seminar meetings – 50% of the final result ; (b) written exam – 50% of the final result.



Exam Enrollment: Coordinated with a lecturer and students inspector. Bibliography: Gibbons, Joan. 2005. Art and Advertising, I.B. Tauris.

COURSE DESCRIPTION

Course name: Visual Anthropology

Semester: II semester



Lecturer: Assistant Professor Svetlana Hristova

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Department: Cultural Studies, SWU, 1st campus, 5th floor, tel. 073/588 533 Faculty of Arts, SWU “Neofit Rilski”, Blagoevgrad, 2700



Course description: The course is an overview and application of visual work within a critical and conceptual framework provided by anthropology. The central aim of the programme is the production of visual work within a critical and conceptual framework provided by anthropology. Through this course students are introduced to a range of topics which currently include: the anthropology of art; visual anthropology; film; and a general anthropological consideration of representation.


of using visual and audio-visual media to research, represent and produce

anthropological knowledge.



Preliminary Conditions: The student is expected to gain knowledge which determine the visual

anthropological praxis Evaluation: Evaluation will be on the basis of: (a) Practical work (project work) in

seminar meetings – 50% of the final result ; (b) written exam – 50% of the final result



Exam Enrollment: Coordinated with a lecturer and students inspector. Bibliography: 1. Marcus and Morphy Howard (ed-s), Rethinking Visual

Anthropology, Yale University Press: New Haven and London, 1997 2. Pierre Bourdieu, Photography. A Middle-brow Art. Translated by

Shaun Whiteside, Polity Press, 1998 (1990) Originally published in French 1969

3. Debord Guy, The Society of Spectacle, New York: Zone Books, 1005

4. Hockings Paul (ed.) Principles of Visual Anthropology, II edition, Berlin, New York: Mouton de Gruyter, 1995

5. Fields of Vision. Essays in Film Studies, Visual Anthropology and Photography. by Leslie Devereaux and Roger Hillman (ed-s) University of California Press: Berkeley, Los Angeles, London, 1995

6. Mirzoeff Nicholas, An Introduction to Visual Culture, Routledge: London, New York, 2001 (p. 1999)

7. Prosser John (ed.) Image-Based Research. A Sourcebook for Analytic Researches. Routledge Falmer. Taylor and Francis Group: London and New York, 2003 (p. 1998)

8. Rose Gillian, Visual Methodologies. An Introduction to the

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Interpretation of Visual Materials. Sage Publications, 2001 9. Ruby Jay, Picturing Culture: Explorations of Film and Anthroplogy,

The University of Chicago Press: Chicago and London, 2000 10. Sennett Richard, The Conscience of the Eye. The Design and Social

Life of Cities, London, Boston: Faber and Faber, 1993 (p. 1990)

COURSE DESCRIPTION

Course name: Producing and Presenting

Semester:

Kind of Course: lectures and exercises semester

Hours per week: 2 lectures /hours / + 1 semester exercise

Number of Credits: 3,5

Lecturer: Dr. Nonka Obreshkova

Department: Television, Theater and Cinema Art

Ways of checking knowledge:

Process of continuous assessment + exam

Kind of exam: Written

Methodical guidance:

Department of Culture Faculty of Arts

Annotation:

The course introduces students to the application of Producing and Presenting in the cultural sector. It aims to show the practice of Producing in contemporary cultural industries and cultural economy, mainly in the commercial film and television sector.

Course content:

Definitions and scope of producing. How is it used in the Bulgarian Situation. How is it used in the European Union.

Teaching :

Teaching course takes the form of lectures. At the beginning of the course is made introduction, giving information about the main topics of the course and why there is a connection between them; the criteria for assessment and requirements for assignments are clarified. In the process of introducing the new topics to students, at the beginning of each lecture there is a talk with them. The seminars include the use of multimedia for visualization of specific processes and phenomena, PowerPoint presentations and analysis of everyday life in view of the arts and cultural organizations.

Evaluation: /Assessment/:

Students make a paper, test and one control work during the semester. The requirements for obtaining credits are: regularly visiting the classes, active participation in discussion, participation in project preparation and completion of tasks.

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COURSE DESCRIPTION

Course name: Museum Management


Kind of Course: Elective






Elective course from the educational curriculum in Cultural Management and Visual Communications s -Master degree.

Course description: The course aims to impart specialised skills for planning and strategy development in museums. Museums present learning environments visited by a broad range of people. First, there will be a focus on strategy, mission and organization. Second, it deals with topics such as communications, museum marketing and audience development.

Course Aim: At the core of the didactic concept is the effort to focus on specific aspects such as defining purpose and mission, strategic planning.

Educational Methods: Lectures, group work and case studies. The principal feature of the course is the practice –oriented approach. The students are required to develop a project on a topic established from the beginning of the course using museum management instruments.





Exam Enrollment: Coordinated with a lecturer and students inspector. Bibliography: Bennett, Tony, 1995. The Birth of the Museum: history, theory, politics.

London: Routledge. Kawashima, N. (1998). Knowing the Public. A Review of Museum Marketing Literature and Research. Museum Management and Curatorship, 17(1), 21-39

Museum Management ed. by Kevin Moore, 1994, Routledge

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COURSE DESCRIPTION

Course name: Copyright



Hours per week: 2 hours weekly

Number of Credits: 2 credits

Lecturer: Dr. Nonka Obreshkova

Department: Television, Theater and Cinema Art

Ways of checking knowledge:

Process of continuous assessment + exam

Kind of exam: Written

Methodical guidance:

Department of Culture Faculty of Arts

Annotation:

The course introduces students to the application of copyright and licensing in the cultural. It aims to clarify the contribution of copyright in the contemporary environment, where coexist the commercial and noncommercial cultural sector.

Course content:

Definitions and scope of copyright. How is it used in the Bulgarian situation. How is it used in the European Union.

Teaching :

Teaching course takes the form of lectures. At the beginning of the course is made introduction, giving information about the main topics of the course and why there is a connection between them; the criteria for assessment and requirements for assignments are clarified. In the process of introducing the new topics to students, at the beginning of each lecture there is a talk with them. The seminars include the use of multimedia for visualization of specific processes and phenomena, PowerPoint presentations and analysis of everyday life in view of the arts and cultural organizations

Evaluation: /Assessment/:

Students make a paper, test and one control work during the semester. The requirements for obtaining credits are: regularly visiting the classes, active participation in discussion, participation in project preparation and completion of tasks.

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COURSE DESCRIPTION

Course name: Internet programming Semester: I-st semester

Kind of Course: Lectures/Seminars Hours per week: 2 hours weekly Number of Credits: 3.5 credits Lecturer: Assoc. Prof. Dr. Stanko Vladimirov Shtrakov




Optionally course Master degree.

Course description: Information presentation in computers; Software; Applications; Algorithms and programming; Web and Web applications; Dynamic Web forms; Programming languages HTML and JavaScript.

Course Aim: Students will acquire knowledge for technologies in Web application developing and visual tools for creating Web pages and sites.

Educational Methods: Lectures will be visualized by tables, slides and presentations. In seminar exercises a real computer application will be observed and simple examples will be developed.

Preliminary Conditions: Basic knowledge in information tehnologies.

Evaluation: Examination upon the lecture material. During the semester there are

interim tests.



Exam Enrollment: Coordinated with a lecturer and students inspector. Help Materials: Lectures disposed in Internet (Web site of department), copies of

teaching materials and publications.

COURSE DESCRIPTION

Course name: Space and Design



Hours per week: 2 hours weekly Number of Credits: 2 credits

Lecturer: Professor Zdravko Marinov

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Department: Department of TV, Theater and Cinema; SWU; ІVth campus, 5th

floor, Phone: 0035973887844 Faculty of Arts SWU “Neofit Rilski”, Blagoevgrad, 2700


An optional course included in the curriculum of the subject Cultural Studies.

Course description: Teaching includes studying of fundamental processes and ways of creating a film, television and theater stage design; managing of space when organizing fashion shows and concerts; designing and implementing of film and theater costume; designing and implementing details and accessories in sceneries; also weapons and other special components involved in the overall visual spatial-plastic image of the space design.

Course Aim:

The course "Space and Design" focuses on studying design and creation of film and theater scenery; exterior work, spatial layout of fashion shows, concerts and public events, as well as participation of the Stage Designer in various stages of implementation. The same applies to the process of creating film, theater or concert costumes. Students are familiarized with the work of the Production Designer within a specific production team. Emphasis is placed on the specifics implementation of spatial layout in line of the script or the art conception task. Special attention is paid to the philosophy of colour and special lighting.

Educational Methods: Observation, demonstration, practice.

Preliminary Conditions:

Students are required to follow the modern process of designing and creating spatial layouts of fashion shows, concerts, public events, exterior work and to watch closely the collaboration of the Cultural Adviser in various stages. The same applies to the creating of film, theater and concert costumes.

Evaluation: The results achieved in the training process are assessed according to the requirements of Regulation No21 of Ministry of Education of 30th September 2004 which implements a system of accumulating and transfer of credits. The rating depends on the extent to which the student: has a knowledge of the research literature uses appropriately the terminology related to the topic manages to tackle the problem fully and in different aspect shows an ability of critical and original thinking.



Exam Enrollment: Coordinated with a lecturer and students inspector and in accordance with the approved schedule of the examination sessions.

Bibliography: A History of Costume (Dover Fashion and Costumes),Carl Kohler,Dover

Publications (June 1, 1963)

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The History of Costume: From the Ancient Mesopotamians Through the Twentieth Century (2nd Edition),Blanche Payne,Longman; 2nd edition (January 17, 1997) Fashion Forecasting, 3rd Edition,Evelyn L. Brannon,Fairchild Pubns; 3 edition (June 16, 2010) History of World Costume and Fashion,Daniel Delis Hill,Prentice Hall; 1 edition (October 16, 2010)

Theatrical Design and Production: An Introduction to Scene Design and Construction, Lighting, Sound, Costume, and Makeup,J. Michael Gillette,McGraw-Hill Humanities/Social Sciences/Languages; 6 edition (October 22, 2007)

Scene Design and Stage Lighting,W. Oren Parker,Wadsworth Publishing; 9 edition (May 15, 2008) History of Furniture: A Global View,Mark Hinchman,Fairchild Pubns; 1st edition (February 2, 2009) The Encyclopedia of Furniture: Third Edition - Completely Revised,Joseph Aronson,Clarkson Potter; 3 Revised edition (December 13, 1961) Weapon: A Visual History of Arms and Armor,Roger Ford,DK Publishing (April 19, 2010) A History of the World in 100 Weapons (General Military),Chris McNab,Osprey Publishing (May 24, 2011) Furniture: World Styles from Classical to Contemporary,Judith Miller,DK Publishing (Dorling Kindersley) (November 1, 2010) TV Scenic Design, Second Edition,Gerald Millerson,Focal Press; 2 edition (July 17, 1997) Television Production, Fifteenth Edition,Jim Owens,Focal Press; 15 edition (February 20, 2012 A History of Interior Design,John Pile,Wiley; 3 edition (February 24, 2009) Cinematography: Third Edition,Kris Malkiewicz,Touchstone; 3 edition (June 21, 2005)

COURSE DESCRIPTION

Course name: Creative Industries






Faculty of Arts, SWU “Neofit Rilski”,

23

Blagoevgrad, 2700



Course description: The course aims to impart specialised skills for understanding the origin of the ideas of ‘cultural industries’ and creative industries’’. First, there will be a focus on production in the field of cultural industries. Second, it deals with topics such as national and European policy in the field of creative industries.


such as defining purpose and mission, strategic planning. .



The students are required to develop a project on a topic established from

the beginning of the course using cultural management instruments.

Preliminary Conditions: The student is expected to gain knowledge which determine the creative

industries practice Evaluation: Evaluation will be on the basis of: (a) Practical work (project work) in




Exam Enrollment: Coordinated with a lecturer and students inspector. Bibliography: Project entitled "The Economic Contribution of Copyright-based Industries

in Bulgaria Culture industries: policies and programmes/ http://www.culturalpolicies.net/web/bulgaria.php?aid=426 du Gay, P. & M. Pryke (2002) Cultural Economy: Cultural Analysis and Commercial Life (Sage) London. Potts, Jason Cunningham , Stuart Four models of the creative industries International Journal of Cultural Policy, Vol. 14, No. 3, August 2008, 233–247

COURSE DESCRIPTION

Course name: FFiinnaannccee aanndd FFuunnddrraaiissiinngg iinn AArrttss&&CCuullttuurree s



Hours per week: 2 hours weekly

24

Number of Credits: 2,5 credits


Department: Cultural Studies, SWU, 1st campus, 5th floor, tel. 073/588 533 Faculty of Arts, SWU “Neofit Rilski”, Blagoevgrad, 2700



Course description: The course aims to impart specialised skills for understanding the organisation of the public administration responsible for culture First, there will be a focus on cultural policy priorities and instruments. Second, it deals with topics such as public expenditure for culture, forms of public indirect interventions through tax measures, private support to the arts and culture.


such as defining types of financing and foundations.



The students are required to develop a written work on a topic established

from the beginning of the course using cultural policy instruments.

Preliminary Conditions: The student is expected to gain knowledge which determine the cultural

financing practice Evaluation: Evaluation will be on the basis of: (a) Practical work (project work) in




Exam Enrollment: Coordinated with a lecturer and students inspector. Bibliography:

Financing the arts and culture in the European union 2006, http://www.culturalpolicies.net/web/files/134/en/Financing_the_Arts_and_Culture_in_the_EU.pdf

Master Program CULTURAL MANAGEMENT & VISUAL … menidjment i vizualni... · of advanced studies in...

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