Master of Science Programs · 05 • 6 buildings – 22,500 m² - (240,000 sq ft) • 3,050...

Master of Science Programs

“Believe in yourself and all that you are! If you hear a voice within you say ‘you are powerless to improve society,’ then by all means come to IÉSEG, that voice will be silenced and you will be empowered.”

Dr. Jonas DEBRULLE Director of Postgraduate Programs

IÉSEG is a member of:

SUM

MA

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IÉSEG Key Figures

Mission and Values

IÉSEG Teaching and Learning Strategy

Lille Campus

Paris-La Défense Campus

Career Center

Student Services

Our Master of Science Programs

Strong Relationships with our Partner Companies

MSc in Fashion Management

MSc in International Business

MSc in International Business Negotiation

MSc in Finance

MSc in Investment Banking & Capital Markets

MSc in International Accounting, Audit & Control

MSc in Big Data Analytics for Business

MSc in Digital Marketing & CRM

MSc in Business Analysis & Consulting

MSc in International Business & Technology

Admission Process

Contacts

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IÉSEGKEY FIGURES

International Accreditations EQUISAACSBAMBA

in the 2018 FT global ranking of the top 100

Masters in Management programs

in The Economist (2019) Masters in Management

Ranking

3 32nd

20th

5850

292

100 %2600

2500 9000

Students

Partner universities in 71 countries

of permanent faculty members have a PhD/Doctorate

International students

Partner companies Graduates

144Permanent professors

from 45 different countries

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‘EmpowErInG ChanGEmakErS for a BEttEr SoCIEty’, MISSION AND VALUES

IÉSEG Mission

OUR VALUES

• T o educate managers to be inspiring, intercultural and ethical pioneers of change.

• To create knowledge that nurtures innovative leaders.

• To promote creative solutions for and with responsible organizations.

ACComplIShmEnt we support members of the IÉSEG community to go the ‘extra mile’, forging their own path and achieving meaningful goals in life.

RESponSIBIlItywe take into account the impact of all our decisions and activities on people, the planet and business.

IntEGrItywe, students and staff, act ethically in a consistent way in all of our personal and professional activities.

SolIdarItywe pay particular care and attention to everyone by fostering inclusiveness in all our activities.

EnGaGEmEntwe are actively, and collectively, committed to making a positive impact.

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IÉSEG TEACHING and lEarnInG StratEGyIÉSEG’s teaching and learning strategy is designed to enable faculty members, administrative staff, students, graduates and partner companies to work together.

Objective: to deliver personalized academic paths to students to enable them to gradually build their learning journey in line with their career plans and objectives (e.g. TALENT Program).

Objective: to foster student engagement and involvement in their learning through individual and group activities (e.g. flipped classrooms, co-construction of courses with students).

Objective: to enable students to connect and give meaning to the knowledge acquired during courses through multiple internships, non-profit projects and group projects. Students also take cross-curricular courses and study material that helps them develop useful skills in a variety of fields.

Objective: to continually increase the focus of learning to align it with business issues as closely as possible. Each program is reviewed by a panel of professionals working in the fields concerned to ensure the content is relevant to companies’ expectations.

CornErStonE 1ACTIVE LEARNING

INTERDISCIPLINARY LEARNING

A PERSONALIZED DEGREE

LEARNING FOCUSED ON SKILLS ACQUISITION

CornErStonE 3

CornErStonE 2

CornErStonE 4

LILLE CampUS

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• 6 buildings – 22,500 m² - (240,000 sq ft)• 3,050 students• Classrooms/Computer rooms/Trading rooms• Member of the Université Catholique de Lille, at the heart of a community with 31,000 students• Library (IÉSEG, university and online)

PROFILE• Region: Hauts-de-France• Population in the Lille area: 1 million including 117,000 students• Lille: France’s third-largest student city• Location: 35 minutes from Brussels, 60 minutes from paris, 80 minutes from london

CAMPUSOPEN24/7

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PARIS-LA DÉFENSE CampUS

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PROFILE• Region: Île-de-France• Population: 11.1 million, including 669,000 students• Paris: France’s largest student city• Location: 60 minutes from Lille, 90 minutes from Brussels, 140 minutes from London

• 3 buildings – 16,500 m² - (177,000 sq ft)• At the heart of Europe’s largest business district• 2,800 students• Classrooms/Computer rooms/Trading rooms• Library at IÉSEG and online

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CAREER CENTER

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TALENT program

Mock interviews

the talEnt program refers to the whole support system for the construction of the professional project of IÉSEG students.

talEnt allows students to question their professional orientation and identify their target market. during workshops with Career Coaches, students will determine, via specific tools and tests, their personal and professional motivations and values.

the talEnt program continues to enhance students’ personal and professional reflection to allow them to have the necessary tools to effectively enter the professional world. workshops are led by certified Career Coaches, hr and recruitment professionals.

Workshops include various topics such as: • Improving your resume; • how to communicate successful stories; • personality and motivation tests; • Building your pitch; • how to network; • Skills assessments, etc.

the Career Center organizes mock interviews in English and french with partner companies several times per semester.

these ‘Mock interviews’ are 30-minute, one-to-one sessions between the student and a facilitator, in order to help the student to improve his/her CV and receive feedback on the pitch.

At IÉSEG, we believe that a successful student is one who flourishes. The IÉSEG Career Center strives to help everyone find their way both personally and professionally.

More information: www.ieseg.fr/en/student-services/career-center/

Meet companiesand develop your network

In addition, IÉSEG and IÉSEG network organize business conferences and networking evenings with international managers, on both campuses, who present their job and career path.

Each student can therefore benefit from detailed knowledge on various businesses and organizations to better define their own professional network.

moreover, several career fairs, lectures, company visits and student/business challenges are organized on a regular basis so that students can gradually form their own professional network.

Students can also benefit from individual coaching sessions, at their request, to clarify and enrich their professional project and career plan.

finally, the IÉSEG Career Center allows our students to know more about: • market and business cultures; • their personality, interests and motivations; • necessary skills and know-how.

IÉSEG network is also in contact with alumni to get internship and job offers, internationally and in france.

STUDENT SERVICES

Orientation Week Buddy System

Accommodation

Every year, IÉSEG organizes an orientation week for international students just before the start of the academic year. during this week, students are introduced to IÉSEG and its facilities, the program that they have chosen to study, the staff in charge of their teaching/schedule, IT procedures, the public transportation system and different administrative procedures, such as accessing a government housing subsidy, opening a bank account, etc. International students are provided with tips and guidelines on how to successfully integrate into the school, the city and the country.

IÉSEG also offers a Buddy System, which pairs new international students with current students who offer a friendly face and a helping hand. the Buddy System helps hundreds of new international students to settle into IÉSEG on both paris and lille campuses every year. typical “buddy” activities include: showing international students around campus, locating banks and grocery stores near the School or chatting over a cup of coffee. all of this helps them get acquainted with their new surroundings. Buddies can offer linguistic support, cultural guidance and information about life at IÉSEG.

IÉSEG provides different housing options: student and private residences, as well as private housing and apartment sharing.

approximate cost of housing, depending on the type of housing and the duration of stay: • Lille: between 450 and 800 EUR/month • Paris: between 500 and 1200 EUR/month

most international students in france have access to a housing subsidy provided by the french Government, which reimburses part of the rent paid each month. the amount varies from €30 up to €200 depending on several criteria, such as the address, the amount of rent, etc.

Living abroad can be fun and adventurous. IÉSEG is helping every student to make this experience as smooth as possible.

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OUR MASTER OF SCIENCE PROGRAMS

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mSc in fashion management - parIS

mSc in finance - parIS

mSc in Big data analytics for Business - lIllE

mSc in International Business – parIS or lIllE

mSc in Investment Banking & Capital markets - lIllE

mSc in Business analysis & Consulting - parIS

mSc in International Business negotiation - parIS

mSc in International accounting, audit & Control - parIS

mSc in digital marketing & Crm - lIllE

mSc* in InternationalBusiness & technology

- parIS

Duration: 1 year – 3 terms

Language: English

Intake: September 2020 (and an intake in January 2020 for the mSc

in International Business in lille)

Credits: 90 ECTS

programs are offered on a full-time basis and consist of 2 consecutive semesters of courses (September – may) commonly followed by either an internship, a work experience, a consulting project or a thesis. Each curriculum is developed around core courses and specialized courses. french language lessons (for all levels) are included.*all our programs are accredited mSc (master of Science) by the Conférence des Grandes Écoles except for the mSc in International Business & technology, which is currently under validation.

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All our students will also benefit from the School’s network of 2,500 business partners, which include:

STRONG RELATIONSHIPS WITH OUR PARTNER COMPANIES

At IÉSEG, our goal is to train future managers who perfectly meet the needs of companies. The programs that we offer are thus built in partnership with prestigious companies and institutions in order to meet corporate needs.

3M, AB INBEV, ACCENTURE, ACCOR HOTELS, ADEO, adIdaS, aG2r la mondIalE, aIr franCE, aIr lIQUIdE, allIanZ, amaZon, amErICan EXprESS, amUndI, ARCELOR MITTAL, ARMEE, ARVAL, ATOS, AUCHAN, AXA, BanQUE popUlaIrE, Bmw, Bnp parIBaS, BollorE tranSport loGIStICS, BondUEllE, BoUlanGEr, BoUyGUES ConStrUCtIon, BpI franCE fInanCEmEnt, BrIdGEStonE, CaISSE d’EparGnE, CalZEdonIa, CamaÏEU, CapGEmInI, CarmIGnaC GEStIon, CarrEfoUr, CaStorama, CErBa, ChanEl, CIC, CGI, CITY ONE, CLUB MED, COCA COLA / INNOCENT, ColomBUS ConSUltInG, CrEdIt aGrIColE, CrEdIt SUISSE, CrIt, CUltUra, danonE, daSSaUlt SyStEmES, dECathlon, dEloIttE, dhl IntErnatIonal, dIor, DISNEY, DUVEL, EDMOND DE ROTHSCHILD, ETAM, EUlEr EUroGroUp ConSUltInG, EUrotUnnEl, Ey, faSt rEtaIlInG, fErrEro, fnaC, GalErIES lafayEttE, GEnEral ElECtrIC, GfI InformatIQUE, GooGlE, GRAND FRAIS, GRANT THORNTON, GRAS SAVOYE, GroUpE EmErSon, GroUpE roChEr, GroUpon, GSk, happyChIC, hayS, hEInEkEn, hEnkEl, hErmES, hIltI, hSBC, hyatt CorporatIon, IBm, IdkIdS, JaCadI, kEolIS, kIaBI, kIloUtoU, kpmG, kronEnBoUrG, la hallE, l’orÉal, laCoStE, lEroy mErlIn, lG ELECTRONICS, LIDL, LONGCHAMP, LVMH, LYRECO, MAJE / SANDRO / CLAUDIE PIERLOT, MANPOWER, marS, maZarS, mCCaIn, mIChElIn, mIChEl Et aUGUStIn, mICroSoft, mondElEZ, natIXIS, nEoXam, nEStlE, nIkE, nISSan EUropE, noCIBE, noraUto, OPEL, ORACLE, ORANGE, OVH, PHOTOMATON, PIERRE & VACANCES, POMONA, PRINTEMPS, PROCTER & GamBlE, promod, pSa GroUp, pUBlICIS, pwC, raBot roChE, roQUEttE, SaInt GoBaIn, SanofI, Sap, SaS, SECUrItaS, SEloGEr.Com, SEphora, SHOWROOMPRIVE.COM, SOCIETE GENERALE, SODEXO, SoloCal GroUp, Sopra StErIa, SUpErmarChES matCh, tapE a l’oEIl, tErEoS, thalES, thE adECCo GROUP, TOTAL, UBER, UBISOFT, UNILEVER, VEEPEE, VEOLIA, VERBAUDET-CYRILLUS, VINCI, VIVENDI, WILO SalmSon.

MSc in Fashion Management

MSc in Digital Marketing & CRM

MSc in Finance

MSc in International Business & Technology

MSc in Business Analysis & Consulting

MSc in International Accounting, Audit & Control

MSc in Investment Banking & Capital Markets

MSc in International Business

MSc in International Business Negotiation

MSc in Big Data Analytics for Business

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MSc IN FASHION MANAGEMENT

“a top program for talented and

passionate individuals looking for an

international career in the management of fashion and luxury.”

Dr. Barbara SLAVICH

Academic Director, Professor of Human Resources

Management

In partnErShIp wIth

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ADVANTAGES

> a specialized fashion management education in paris, one of the world’s fashion and design capitals.

> relevant international partnerships and network.> mix of case studies, company visits, and guest speakers from the

fashion and luxury industry.

“

”

testimonialChange is the only constant in life and this could not have been made clearer by the adventure I embarked on after deciding to study in the MSc in Fashion Management. Before joining the program, I was working as a management trainee at L’Oreal South Africa. My role at the company touched

on diverse business fields, such as marketing, sales, as well as supply chain, but I knew nothing would be as satisfying as working in Fashion. Having worked at a retail company in the women’s wear division, my affair with fashion was love at first sight. When I discovered the Fashion Management program, which was being offered by IÉSEG School of Management, I immediately applied without any reservations. Three months later, I flew from the southernmost point of Africa to commence my studies in Paris. The experience was as equally challenging and rewarding, offering specialized knowledge on fashion management. Today I am proud to be engaging, as an intern, over three million South African Sunday Times readers on the subject of fashion, which touches on the business of African fashion with an international appeal.

Several learning trips will be made throughout the program to deepen students’ learning experience, including a three-day study tour in Italy. Visits carried out during the previous editions of the Master include: Bottega Veneta, Gucci, Versace, La Perla, La Rinascente, Ferragamo Museum, Armani Silos, Gianfranco Ferré, Fondazione Prada, Premiere Vision, Ecole lesage and atelier Chanel, tranoi, and 10 Corso Como.

Europe 26.5%North America 2%

17 nationalities

Latin America 18.4%Africa 2%

2019 Class Profile

Continental Asia 24.5%

South Asia 18.4%

East Asia 8.2%

22.4% Fashion & Art

4.1% Law

22.4% International Business & Economics

18.5% Marketing & Communication

16.3% Business

Administration

12.2% Languages

Engineering 4.1%

Age range Academic Background

< 2338.8%

Keneilwe - South africa

ZOO

m

where Fashion meets Management

23-27

> 27

51%

10.2%

ON... LEARNING TRIPS AND COMPANY VISITS

OBJECTIVES

the mSc in fashion management prepares future managers of fashion and luxury companies to work confidently in competitive global environments. after the program, participants will be able to share their acquired knowledge and experiences while promoting best practices in the international fashion world. the program offers participants the opportunity to interact with a dedicated professional faculty, specialized in fashion and luxury management; to visit companies including their ateliers, showrooms, and flagship stores; and to learn about new trends and successful business models in fashion and across segments, from luxury companies to fast fashion retailers.

This program is right for you if:> you aspire to a managerial role in the fashion and luxury industries;> you are interested in launching your own start-up of high-end

products and services;> you are looking for an insider’s view of the fashion and luxury

world;> you want to work with an international faculty specialized in

fashion and luxury and an international network of students;> you need an international qualification to further your career.

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PROGRAM STRUCTURE

For more information: www.ieseg.fr/msc-in-fashion-management/

the curriculum is developed around core management courses with a specific focus on the fashion and luxury industry and specialized courses on fashion products.

FASHION AND LUXURY MANAGEMENT - 38% > marketing in fashion Companies> digital marketing and E-Commerce> Brand management> Sales and retail management> Entrepreneurship > Supply Chain management & operations> Information Systems for the fashion Industry> Quantitative methods and data analysis> planning and managing fashion Shows> Corporate finance in the luxury

and fashion Industry> accounting and managing Control Systems> Strategy> Organization Design: Structural Choices

for organizational Effectiveness> Customer psychology and Consumer Behavior> leadership & negotiation> managing Communication and Events

in fashion Companies

FASHION AND LUXURY PRODUCTS - 27% > history of fashion and dress> Visual Merchandising> From the Idea to the Product: Styles, Creativity

and design Elements in fashion Companies> design research and Creativity direction> Use of fabrics and materials in Garment-

making, fabric knowledge> The Global Fashion Industry:

recent Changes, Challenges and trends forecasting

> Fashion Design: Pattern Making and Cutting

> Analysis of the Fashion-Related Industries: fragrance, Cosmetics and accessories

> Business Ethics and Sustainable fashion> Semiology and Sociology of fashion> Fashion Industry Law: IP/Trademark Issues,

Copying and Counterfeiting> In-store Communication and “Etiquette”> Buying and merchandising

HANDS-ON EXPERIENCE - 35% > 4-6 month internship or work experience anywhere in the world. alternatively, students

can opt for a consulting project or a thesis. alongside the courses, the program includes workshops and corporate events to further develop your personal and professional skills and to meet professionals of the fashion and luxury industry.

Career Opportunities

Location of our alumni Students/alumni found internships/jobs in companies such as

Functions/Business Areas

Istituto Marangoni was founded in 1935 in Milano as ‘Istituto Artistico dell’Abbigliamento Marangoni’ and in 2015 it reached a special milestone, 80 years of history and success in training the top professionals of fashion and design. Istituto marangoni can praise itself for the education of four generations of students from 5 continents and for having launched over 45,000 professionals in fashion and luxury fields, such as domenico dolce, franco Moschino, Alessandro Sartori, Maurizio Pecoraro, Paula Cademartori, Andrea Pompilio and Lucio Vanotti. It currently educates 4,000 students per year from 107 countries at its schools, located in milano (the School of fashion and the School of design), firenze (the School of fashion & art), paris, london, mumbai, Shanghai, Shenzhen and miami, the international capitals of fashion, design and luxury.

For more information: www.istitutomarangoni.com

Partnership

75.9%EUropE

5.6%north

amErICa

3.7%SoUth

amErICa

14.8%aSIa

aCnE StUdIoSalEXandEr wanGBalmaInBalEnCIaGaCarolIna hErrEraCElInEChanElChrIStIan dIorChloÉdIESElEmIlIo pUCCIEStÉE laUdErfEndIGIVENCHYGIorGIo armanIhErmèSkEnZoISaBEl marantJEANNE LANVIN

Business development Buying Commercial/Wholesale Customer relationship management digital project management E-Commerce human resources management International Communication marketing merchandising product management project management retail Visual Merchandising

la pErlaLOUIS VUITTONLVMHmaISon kItSUnÉmIChaEl korSnIkEpUIGrIChEmont holdInG franCESALVATORE FERRAGAMOSErGIo roSSIthE kooplEStommy hIlfIGErVAN CLEEF & ARPELSYVES SAINT LAURENT

MSc IN INTERNATIONAL BUSINESS

“a program to develop a global mindset.”

Dr. Jimena RAMIREZ MARIN

Dr. Neri KARRA

Prof. Dr. JohanMAES

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Academic Directors - One per intake/campus

In partnErShIp wIth

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OBJECTIVES

ADVANTAGES

manage with a Global Mindset

the mSc in International Business (mIB) provides the skills and mindset required to succeed in international business. we draw on our sound understanding of business practices and cultures to give students the fundamental skills necessary to manage corporations in different international contexts.

the mIB program will strengthen your theoretical foundations in management, even without an academic background in business. It provides new and different perspectives that will enrich your knowledge, and hands-on applications that consolidate learning. all of this happens in a challenging, multinational environment that provides participants with an opportunity to sharpen their intercultural skills.

> a broad and intensive management program delivered in an international context.

> possibility to customize part of the curriculum to your needs.> Interactive educational approach.

“

”

testimonialBefore coming to IÉSEG, I was working and living in Toronto, Canada as a Communications and Marketing Assistant for a small international consulting group. After a few months, I decided I wanted to pursue a Master’s

degree. I had always wanted to live in France, so I started looking for programs that best suited me and my career goals.

What struck me most about IÉSEG was its commitment to providing a truly international learning environment. I was impressed by the sheer number of international students and teachers, which to me translated to even further opportunities to learn. Developing cultural literacy skills is crucial in today’s business world, and IÉSEG seemed like the best place to start!The MSc in International Business was the most fitting for my career aspirations. I wanted a program that would refine my preexisting skills and encourage me to become a more well-rounded business professional.I have now started a new position as Client Marketing Assistant for Chanel. It is a privilege to be working alongside top industry talent for one of the biggest fashion houses in the world and I am sure that what I learned at IÉSEG will continue to help me perform in my new role.

ON... amBa aCCrEdItatIon

our mSc in International Business has been evaluated and accredited by amBa in 2016. the amBa auditors underlined the School’s commitment to internationalization, which promotes a positive learning experience, both culturally and pedagogically. they also noted the School’s efforts in terms of pedagogic innovation and development, the emphasis on support for research, and student diversity across the program.

the association of mBas (amBa) uses rigorous assessment criteria to ensure that only the highest calibre programs that demonstrate the best standards in teaching, curriculum, and student interaction achieve accreditation.

Europe 27.4%North America 8.9%

36 nationalities

Latin America 8.9%Africa 6.5%

2019 Class Profile

Middle East 4%South Asia 28.2%

Southeast Asia 3.2%

Continental Asia 12.9%35.5% Economics, Management & Business Administration

2.4% Tourism & Hospitality

17.7% Engineering

Law 3.2%

8.1%Marketing &

Communication

4.8% IT, Electronics &

Computer Science

8.9% Languages

1.6% Human Resources

2.4% Logistics & Supply Chain

6.5% Accounting & Finance

8.9% Social Sciences

Age rangeAcademic Background

< 23

23-27

> 27

37,1%

51.6%

11.3%

Gillian - Canada

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PROGRAM STRUCTURE

For more information: www.ieseg.fr/msc-international-business-mib/

2.4% Tourism & Hospitality

INTERNATIONAL BUSINESS ENVIRONMENT ESSENTIALS - 15%> International Economics> European Union relations management> Global finance

INTERNATIONAL MANAGEMENT SKILLS - 15%> International human resources management> International marketing> principles of accounting and management

Control> project management> negotiation for International managers

ANALYTICAL AND STRATEGIC SKILLS - 15%> research methods for Business> International Business Strategy and CSr> Business Game> trends in digital Innovations> managing Consultancy

PROFESSIONAL AND INTERCULTURAL DEVELOPMENT - 10% > Intercultural management> Business Ethics and managerial Behavior> Talent: Career Support Program> authentic leadership

ELECTIVES - 15%> 6 to 8 to be chosen from the IÉSEG

catalogue

HANDS-ON EXPERIENCE - 30% > 4–6 month internship or work experience, thesis, or consulting project anywhere in the world.

alongside the courses, the program includes various workshops and corporate events to further develop your personal and professional skills. these cover a range of topics, such as conflict management in cross-cultural environments and intercultural communication.

Career Opportunities*

Location ofour alumni

Examples of companies that have recruited alumni

Functions

the mIB program has recently developed the new course BUSInESS ConSUltant @ mICroSoft’S ad UltIma GroUp. this course is taught by four top It consultants, who help students understand how to use software to identify It needs from companies. as the course unfolds, the students use data to build a project architecture and a work breakdown structure for a virtual company created for the purpose of this class. the ad Ultima consultantsevaluate students’ proposals and provide feedback as to how to improve them.

64%EUropE

28%aSIa

2%north

amErICa

5%SoUth

amErICa

1%oCEanIa

aBErCromBIE & fItChallIanZ partnErSamaZonaXa GloBalCarrEfoUrdEloIttEEUlEr hErmESEyfaCEBookfEdEXhUawEIpUmarEnaUltSapSChaEfflEr GroUpSoCIÉtÉ GÉnÉralESodEXotoyota motor

Business development analystdirect marketing Campaign managerfinancial and Strategic analyst International Sales representative product managerproject Coordinator

Sectors

financial ServicesICt Services and Business Solutions management Consultingmarketing and advertising

$52 300average annual salary

(bonus included)

post-mSc

Partnership

*2019 Survey led by the Conférence des Grandes Écoles with graduates from the 2016, 2017, 2018 classes of the program.

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MSc IN INTERNATIONAL BUSINESS NEGOTIATION

“a program with global relevance, tailored for

the managers who want to lead and bridge the

divide!”

Dr. Fawaz BADDAR

Academic Director,Professor of International Negotiation

In partnErShIp wIth

OBJECTIVES

ADVANTAGES

to negotiate Effectively in Diverse Environments

the mSc in International Business negotiation aims to educate effective, versatile and ethical managers, with strong negotiation skills to work in an international context. It offers participants the opportunity to understand all elements of a negotiation process, and to fully engage in an interdisciplinary analysis of negotiation in a global environment.

participants learn about their own negotiation style, master the art of communication, and develop relational skills, which are of key importance for constructive negotiation processes. they develop the ability to effectively drive change, generate creative solutions, and to engage in different contexts. furthermore, students will gain an understanding of how to apply these negotiation skills to international business settings, such as sales, business development, and dispute resolution.

> An entire year of experience in negotiation and related fields: business management, communication, leadership and conflict management, etc.

> a toolkit for having global negotiation skills, strategies and approaches, including an awareness and appreciation of cultural differences.

> access to an essential network of contacts in companies through our practitioners’ series and the IÉSEG Center on negotiation (ICon).

“

”

testimonialPrior to coming to IÉSEG, I studied law at KU Leuven in Belgium, specializing in criminal and international-European law.After KU Leuven, I wanted to study in a management school and improve my French at the same time. IÉSEG offered the perfect combination of a

school with an excellent reputation, a good program including French classes, and a reasonable tuition fee.Negotiation is everywhere and knowing how to handle negotiations, how to prepare, how to get what you want, how to make good decisions, is an extremely useful skill to have in your career toolbox. This program is extremely broad, there are courses on human resources, contract law, psychology, ethics and leadership that are useful for different management profiles.I loved studying in Paris, and in a multicultural environment with my classmates from South America, China, Europe and Africa. Hearing their opinions and having debates with them during classes has broadened my way of thinking tremendously.

ON... a handS-on lEarnInG StylE

the program focuses on a hands-on learning style. Courses are taught by skilled instructors who come with a wealth of experience from industry and academia that aim to make you world-class negotiators. our courses are a mix of theory and practical applications, where students practice negotiation in a risk-free environment and leave the program with an action plan for their future. when you join the program, you will find yourself in one of the most culturally diverse learning environments, actively promoting openness and intercultural skills. we help our students to reach their full potential, encourage them to build their confidence, and apply the knowledge and skills that they gained in their daily activities. this has included activities such as participating in local and international negotiation competitions (IÉSEG - winner of the 2018 warsaw negotiation round).


14 nationalities

Latin America 9.1%

Africa 18.2%

2019 Class Profile

22.7% Business Administration

4.5% Engineering

18.2% Finance &Economy

9.1%Commerce & International

Business

18.2% Communication & Marketing

18.2% Languages

9.1% Human Resources


< 23

23-27

> 27

50%

22.7%

27.3%

Julie - Belgium

ZOO

m

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South & Southeast Asia 18.2%


PROGRAM STRUCTURE

For more information: www.ieseg.fr/msc-negotiation

18.2% Communication & Marketing

NEGOTIATION ESSENTIALS - 20%> practical negotiation Skills> Complex negotiation> decision Games and negotiation> mediation> historical perspectives on diplomatic negotiation> Communication diversity in negotiation> psychology of the negotiator

THE NEGOTIATOR AS A MANAGER - 15%> fundamentals of human Behavior> Contract and law> Strategic management> Change management> Effective leadership> project management> accounting for the decision makers> Employment relations

NEGOTIATION IN PRACTICE - 5%> meet the practitioners Series> negotiation research methodology> mediation in Business and workplace> Talent: Career Support Program

INTERNATIONAL NEGOTIATION - 15% > Culture and negotiation Strategies> Negotiation Skills Practice: A Multi-Party EU

relations framework> International hrm> leadership and Innovative negotiations

BUSINESS NEGOTIATION - 15%> key account management> Sales techniques> Sales management> Business Ethics in negotiation > purchasing> Supply Chain Coordination and procurementHANDS-ON EXPERIENCE - 30%

> 4–6 month internship or work experience anywhere in the world. alternatively, students can opt for a consulting project or a thesis.



Location of our alumni Examples of companies that have recruited alumni Functions

acquiring a professional qualification in key account management (kam) helps to demonstrate to companies that students are up-to-date and multi-skilled employees. to support our graduates’ careers, IÉSEG has partnered with the association of key account management (akam) to provide them with a competitive edge in the job market by earning a professional diploma in kam. this diploma represents a leap forward for candidates wanting to demonstrate their credentials.

75%EUropE

25%aSIa

dECathlonECEntImE SaShonGkonG landJUStICE dEpartmEnt korn fErrypwCtUI GroUpUnItEd natIonS

account ExecutiveBusiness developerdistribution Channel managerInternal Sales managerkey account managerproduct managerproject manager

25

Key Account Management Professional DiplomaPartnership

Sectors

accounting, audit and ControlGovernmental Serviceslaw, management, architecture Control and analysis techniques manufacturingprofessional Servicesreal Estate


2327

MSc IN FINANCE

Dr. Mieszko MAZUR

Academic Director, Professor of Finance

“a challenging program that offers unique

and comprehensive insights into the world

of finance.”

In partnErShIp wIth

OBJECTIVES

ADVANTAGES

Sharpen your Financial Intelligence

the mSc in finance is designed for students who wish to enhance their understanding of financial analysis and asset management in a professional setting. apart from state-of-the-art technical skills, students acquire soft skills by enrolling in management courses aimed at preparing them for senior executive positions in their chosen career path.the program is taught fully in English, making its international application one of its major strengths. the curriculum puts the emphasis on ethics, social responsibility and sustainability, thereby acknowledging that ethical conduct is critical for successful investment managers and financial analysts. through thorough discussion of carefully selected case studies, students are given a unique opportunity to learn the ethics of the profession.theory is put into practice in Bloomberg and thomson reuters labs, where students can obtain professional certifications.

> privileged use of the financial markets lab, where students get full access to the Bloomberg professional service and thomson reuters Eikon.

> a curriculum designed to help students obtain the Chartered financial analyst (Cfa) designation, the most prestigious and widely recognized investment credential in the world.

> professional seminars bridging the gap between theory and market practices.

“

”

testimonialAfter my studies at IÉSEG in Finance, I began to gain experience in the finance world. My first job was working as an accounting analyst for intercompany cash and goods operations at IBM’s European Shared Services Centre, located in Bratislava, Slovakia.

After one and a half years at IBM (2016/2017), I moved from accounting to consulting by getting a job in advisory with EY in Newcastle, England. I have now been with EY for almost 1.5 years as a project analyst working on financial transformation projects, which consist of major legal reconstructing projects (mainly mergers and acquisitions) from an accounting systems perspective.The international dimension of my current job is extremely important, since most of the clients I work with are from multinational companies. IÉSEG gave me the international business perspective, as well as the financial acumen I needed to succeed in the working world.

ON... THE CHARTERED FINANCIAL ANALYST (LEVEL 1) EXAMINATION

our program prepares students for the Chartered financial analyst (Cfa) level 1 examination that leads to the attainment of the Cfa credential awarded to investment and finance professionals by the world-renowned Cfa Institute. the Cfa charter offers a permanent advantage in the job market and distinguishes Cfa charter-holders throughout their career paths. furthermore, our program gives students the possibility to participate in the global Cfa research Challenge that constitutes an intensive training in the domain of financial analysis.


21 nationalities

Latin America 9.3%

Africa 16.3%

2019 Class Profile

25.6% Banking & Finance

4.6% IT

18.6% Economics

23.3% Accounting,Audit & Control

11.6% Business

Administration

7% International Business

& Management

9.3% Engineering


< 23

23-27

> 27

48.8%

37.2%

14%

Mariana – portugal

ZOO

m

28


Southeast Asia 4.7%


PROGRAM STRUCTURE

For more information: www.ieseg.fr/en/msc-finance/

MANAGEMENT SKILLS - 25%> Business Game> Ethics and CSr in finance> Business Ethics and managerial Behavior> project management> professional Seminars Series> Electives: •FinTech •Credit Risk Analysis •Managing Consultancy > Talent: Career Support Program

ASSET MANAGEMENT - 5%> active portfolio management> advanced portfolio diversification> portfolio management and analysis

QUANTITATIVE & ECONOMIC ANALYSIS - 10%> financial Econometrics> macroeconomics> microeconomics> Quantitative methods

FINANCIAL ANALYSIS - 15% > Corporate Investments> Corporate finance> financial accounting> financial reporting and analysis - part I> financial reporting and analysis - part II

FINANCIAL INSTRUMENTS: ANALYSIS AND EVALUATION - 15%> Bloomberg Certification> Bond markets and Instruments> financial markets> Firm Valuation> options, futures and Swaps> Visual Basic for Applications (VBA) for finance

HANDS-ON EXPERIENCE - 30% > 4–6 month internship or work experience anywhere in the world.

alternatively, students can opt for a consulting project or a thesis.



Location of our alumni Examples of companies that have recruited alumni

Functions

the mSc in finance curriculum covers at least 70 percent of the Cfa program “Candidate Body of knowledge” (CBok) and places a particular emphasis on the Cfa Institute Code of Ethics and Standards of practice. Consequently, it positions students well to obtain the Chartered financial analyst® (Cfa) designation, which has become the most respected and recognized investment credential in the world.through participation in the Cfa Institute University affiliation program, IÉSEG School of management is able to grant up to 16 student scholarships per year. Students who choose to participate in the Cfa level 1 exam are offered 32 hours of coaching sessions. they are also provided with a unique opportunity to represent IÉSEG in the Cfa Institute research Challenge, an international student contest aimed at promoting best practices in equity research.

68%EUropE

22%aSIa

5%north

amErICa

5%CEntral &

SoUth amErICa

allIanZ partnErS BARTRA WEALTH ADVISORS Bnp parIBaS CapGEmInIdEloIttEEy GanSU SECUrItIES EXChanGE CEntErInG BankkpmGnatIXISpwCSanofISoCIÉtÉ GÉnÉralE

asset managerCorporate financial ConsultantCredit risk analystfinancial operations directorGlobal Capital market analystInternational financial reporting associate

29


(bonus included)

post-mSc

Partnership


Sectors

financial Services and InsuranceInvestment managementmanagement Consultingmanufacturing

2331

MSc IN INVESTMENT BANKING & CAPITAL MARKETS

“through a unique design where theory

becomes real, this program enables students to develop

the technical skills required for a successful

career in the financial industry.”

Dr. RenaudBEAUPAIN

Academic Director, Professor of Finance

In partnErShIp wIth

32

OBJECTIVES

ADVANTAGES

Explore the Inner Workings of Capital markets

through its unique design, the mSc in Investment Banking and Capital markets takes your knowledge of capital markets to a higher level. Interactive lessons by academic and industry experts provide strong technical skills in capital markets securities, banking and financial technology.In a fast-moving global financial environment, this program further explores the most recent developments in capital markets regulation and compliance. our students graduate with a set of quantitative tools and with a solid knowledge of the regulations and ethics in banking and capital markets. the program is specifically targeted towards recent graduates willing to develop their technical skills and knowledge in finance.

> acquire key technical skills in quantitative methods, computer programing (VBA, Python and R), investment management and financial technology.

> learn how and from where to source accurate, consistent data; navigate across financial products on the Bloomberg and thomson reuters Eikon terminals; and build connected spreadsheet models in Excel.

> Understand how banking and capital markets regulations affect daily financial practices while developing strong professional ethics.

ON... THE CHARTERED INSTITUTE FOR SECURITIES AND INVESTMENT (CISI)

our mSc in Investment Banking and Capital markets partners with the london-based Chartered Institute for Securities and Investment (CISI). Under this educational partnership, our courses embed the contents of CISI’s International Introduction to Securities and Investment and our students are given the opportunity to take the corresponding level 3 qualification.

Europe 10.5%

11 nationalities

Africa 21.1%

2019 Class Profile

Middle East 10.5%South Asia 10.5%

31.6% Accounting & Finance

21% Business

Administration & Commerce

5.3% Audit

15.8% Engineering

26.3% Economics & Mathematics


< 23

23-27

> 27

10.5%

57.9%

31.6%

ZOO

m

East Asia 5.3%


Latin America 26.3%

“

”

testimonialBefore joining IÉSEG, I did a Bachelor’s Degree in International Management in Geneva, Switzerland.I chose IÉSEG for its reputation and because the school offered a Master of Science in Investment Banking and Capital Markets, which was more specialized than some of the finance

programs I was looking at.In our class, we had several nationalities, which gave me the chance to work with people from different cultures on different projects. I have really appreciated that professors approach courses in both a theoretical and practical way and look to push us outside our comfort zones. I have really enjoyed the portfolio management (equity and fixed income) courses. For example, during the equity portfolio management course, we built an active portfolio, an ETF (Exchange Traded Fund), etc. After completing my courses, I started an internship at JP Morgan in London as a trade support analyst.

Christian - Switzerland

0533

PROGRAM STRUCTURE

For more information: www.ieseg.fr/msc-banking-capital-markets

FINANCIAL TECHNOLOGY - 22%> FinTech: Financial Services in the Digital Age> financial problem-Solving Strategies> Quantitative financial analysis with r> Computer Programming (VBA and Python)> hackathon

BANKING - 22%> Commercial Banking - Banking and financial Intermediaries - Banking Simulation> Corporate and Investment Banking - Investment Banking - Corporate financing Strategies - mergers and acquisitions - Private Equity and Venture Capital> regulations and Ethics - financial regulation and Compliance - reporting for financial Instruments - Business Ethics and managerial Behavior

CAPITAL MARKETS - 22%> multi-asset - Capital markets - Investments - risk management - derivative Securities analysis> Equity Capital markets (ECm) - financial Statements analysis - Equity analysis - Portfolio Management: Equity Securities> debt Capital markets (dCm) - fixed Income Securities analysis






Functions

amUndI aSSEt manaGEmEntEyhSBCJp morGanlanGham hallnatIXISpwCSoCIÉtÉ GÉnÉralE

depositary analystfinancial risk analysthedge fund Controllerm&a analystprivate Equity analyst

20% aSIa

80% EUropE

Bloomberg – IÉSEG is part of the group of Bloomberg Experiential learning partners, which stands as a global recognition of the excellence that our faculty has developed in incorporating the Bloomberg professional service in lectures. the Bloomberg market Concepts (BmC) exam is a central piece of our mSc in Investment Banking and Capital markets.

Thomson Reuters – Each student of the program receives an individual remote access to thomson reuters Eikon for use in academic activities throughout the 2 semesters of courses and takes the thomson reuters Eikon certification.

Accessing capital markets from our Bloomberg and Thomson Reuters labs offers a unique hands-on experience to sharpen your technical skills on the terminals of the 2 leading global providers of financial data.

Join our next webinars focusing on the mSc in Investment Banking and Capital markets program on the 20th of february 2020 and the 20th of april 2020.

www.ieseg.fr/en/programs/masters-science/msc-banking-capital-markets/webinar/


(bonus included)

post-mSc

Partnerships


Sectors

financial Services and InsuranceICt Services and Business SolutionsInvestment Banking

2335

MScIN INTERNATIONAL ACCOUNTING, AUDIT & CONTROL

“Empowering future managers to make the

difference from a financial position.”

Dr. Raul BARROSO

Academic Director, Professor of Audit & Control

In partnErShIp wIth

OBJECTIVES

ADVANTAGES

where accounting Meets Leadership

the mSc in International accounting, audit and Control is based on a solid foundation in financial reporting and analysis, in management accounting and decision-making and in financial advisory services, thereby preparing candidates for leading roles in these professions.the program provides participants with an understanding of modern financial functions from both a technical and an institutional point of view, enabling them to work in a wide variety of industries. Graduates also benefit from the preparation for admission to global professional accountancy bodies (Complete Cma Exam preparations allowing exemptions towards the aCCa professional Examinations and alignment with the CIma’s masters Gateway).

> Experience a comprehensive accounting foundation and develop leadership skills.

> Excel through a blend of theory and practice delivered by experts in the discipline.

> Stay at the forefront of techniques and technologies in the accounting and audit fields, and develop your critical thinking.

> take part in comprehensive Cma Exam preparations (parts I and II, scholarships and individual coaching) during the year.

> Experience a truly international immersion in the financial heart of paris.

“

”

testimonialFirstly, I chose IÉSEG because it was the best option for me in terms of time, the courses provided, the amazing international environment and my personal budget.I chose the MSc in International Accounting, Audit and Control because I was looking for more

knowledge regarding my professional background in accounting and wanted to develop a specialization in this in order to take forward my professional career.My favorite courses in the program were the ones that gave us an essential understanding of the most important topics in audit and accounting, such as: Audit Techniques, CMA, Financial Accounting, Financial Reporting & Analysis 1, Forensic Accounting and Fraud Risk Management, etc.Since September, I’ve been working at an international organization in Lyon, France for a length of 3 years, where I‘m Principal Accountant Agent. I feel fortunate with the opportunity that has been given to me with my contract. IÉSEG also helps postgraduate students to find an internship, providing different corporate events and coaching sessions during the year.

ON... data analytICS

the evolution of the accounting profession is fundamental for the program. the data analytics course allows participants to get involved with advanced data analytics techniques through real-life examples (clustering, link analysis, tag cloud and text mining, etc.). participants get acquainted with the main steps in a forensics data analytics approach and gain knowledge on the use of some available data analytics software.


17 nationalities

Latin America 4.3%Africa 21.7%

2019 Class Profile

21.8% Accounting

17.4% Finance

17.4% Audit

13% Economics &

Commerce

17.4% Management

13% Business

Administration


< 23

23-27

> 27

34.8%

39.1%

26.1%

Andrés - Colombia

ZOO

m

36



For more information: www.ieseg.fr/en/msc-accounting/

The Higher Education Endorsement Programthe Ima (Institute of management accountants) higher Education Endorsement program is a program that identifies business curricula that meet the quality educational standards required to enable students to earn the Cma® (Certified management accountant) designation, and it helps other schools develop such programs.

The CMA® (Certified Management Accountant)Ima’s globally recognized Cma® (Certified management accountant) program is a relevant assessment of advanced accounting and financial management knowledge in critical areas such as financial planning, analysis, control, and decision support. for more information about the CMA certification program, please visit www.imanet.org/certification.

37

PROGRAM STRUCTURE

FINANCIAL REPORTING AND ANALYSIS - 15%> International Corporate financial reporting

and Consolidation > International financial accounting > International financial reporting and analysis I > International financial reporting and analysis II > operational audit techniques > risk Based Internal audit

MANAGEMENT & STRATEGY - 15%> project management > Business Ethics & managerial Behavior > Consultancy management> Business Game > Talent: Career Support Program > managing and leading a professional Service firm

CORPORATE FINANCE, TAXATION AND GLOBAL ECONOMY - 15%> Corporate finance > financial Econometrics > Visual Basic for Applications> accounting and the Global Economy > Corporate Governance: a Financial Perspective> International taxation

AUDIT & INTERNAL CONTROL - 20% > audit techniques > management accounting > Quantitative methods > accounting Information Systems > Controlling and auditing Corporate Social

responsibility > forensic accounting and fraud risk

management > management Control and decision making > data analytics

CERTIFIED MANAGEMENT ACCOUNTANT (CMA) - 5%> Cma 1> Cma 2






FunctionskpmGlanGhamhalldEloIttESanofIhSBCpwCEytEChnIColorJ.p. morGanmIZUho fInanCIal GroUpEVERGREEN SHIPPING AGENCY CORPpalfInGEr marInEd-ratInG

accountantauditorControllerControlling Specialist Cost accountantfinancial analystforensic accountantInternal auditorm&a Consultantrisk analysttreasurer

Sectors

aeronauticsauditingBankingfinancial ServicesInsurancemanagement Consultingnonprofit organization managementpharmaceuticalpublic sectorStart-ups

an Ima hIGhEr EdUCatIon EndorSEd proGram and thE Cma®


(bonus included)

post-mSc

Partnership

*2019 Survey led by the Conférence des Grandes Écoles with graduates from the 2016, 2017, 2018 classes of the program which was subsequently cross-referenced with linkedin.

Location of our alumni

14% north

amErICa

57% EUropE

29% aSIa

2339

MSc IN BIG DATA ANALYTICS FOR BUSINESS

“data Scienceis the new gold.

we educate you how to dig for it!”

Prof. Dr. Kristof COUSSEMENT

Academic Director,Professor of Business Analytics

In partnErShIp wIth

OBJECTIVES

ADVANTAGES

Crunch Big data, Take Control of Your Future Through Data Science!

the mSc in Big data analytics for Business is a unique and international program that trains data scientists.participants are exposed to the leading-edge fundamentals in data-driven decision-making by extracting knowledge and insights from big data, including customer transactional databases, streaming data, social media data, call center data, and inventory process logs. participants learn how to solve managerial problems by critically asking questions in the spirit of ‘what do we know?’ (data driven) rather than ‘what do we think?’ (gut feeling).

> Exposure to leading data science methodologies (descriptive and predictive modeling, statistical and machine learning algorithms, forecasting, social network analysis, social media mining, optimization tools, amongst others).

> Exposure to leading data science technologies (python, r, SaS, GIt, GIthub, Google Colab, databricks, Jupyterlab, Jupyter notebooks, hadoop, hive, Spark, kaggle, IBm SpSS Statistics, tableau, Excel, amongst others).

> Exposure to industry-based learning through a hackathon, workshops, recruitment meetings with industry experts.

> Based on the quality of the IÉSEG research team and its marketing analysis center, the participants are exposed to cutting-edge innovations in the field of data science.

“

”

testimonialI chose IÉSEG because of its unique Big Data Analytics for Business program; a combination of business and programming. This program is for business professionals who want to diversify their skills and stay current with the innovative data science trends that are disrupting the business world. An important strength of this

program is the leadership’s dedication to constantly update the program to keep it up to date with the evolving field.The strongest aspect of the MSc in Big Data Analytics for Business program are the real-world machine learning projects and the hands-on client experience. In our courses, we are not only learning R, Python, SQL and SAS for the sake of knowing the languages, but we are applying that knowledge to real-life cases to find the optimal solution to problems such as determining churn patterns to promote retention or modeling consumer brand opinion to determine strategies in improving brand image. At the end of the program, we tie all these skills together in a 6-month long consulting project with a regional company. As graduates from the program, students can be confident that they are knowledgeable on all the most significant industry trends and that they already have relevant professional experience to highlight during interviews.

ON... an IntEGratEd BUSInESS proJECt

the mSc in Big data analytics for Business offers its participants a real-life consulting assignment at the end of the academic year. this project has the intention to put the competences and skills absorbed over the academic year into practice. In collaboration with a company, participants have the opportunity to solve real business problems using the various techniques and methods that they have acquired. last academic year, the project was organized in the form of a data science hackathon with Delaware Consulting, Oney, Mealhero and Crédit agricole, a leading french financial services provider. More information: www.ieseg.fr/en/news/real-life-data-science-challenge-big-data-analytics

Europe 20%North America 6.7%

21 nationalities

Latin America 22.2%

Africa 8.9%

2019 Class Profile

17.8% Engineering

26.7% BusinessAdministration

6.6% Statistics

6.6% IT

8.9% Management &

International Business

8.9% Marketing

8.9% Accounting

15.6% Economics & Finance


< 23

23-27

> 27

28.8%

35.6%

35.6%

Iva - Bulgaria

ZOO

m

Middle East 4.4%

40

South Asia 26.7%


41

PROGRAM STRUCTURE

For more information: www.ieseg.fr/en/msc-big-data/

BUSINESS - 10%> project management> Communication Skills> leadership & Ethical Behavior> Talent: Career Support Program> Connected Vision Tour

TECHNOLOGY - 20%> advanced Spreadsheet analysis > Business analytics & decision-making tools (Commercial and open Source)> Business reporting tools> Big data tools

METHODOLOGY - 15%> descriptive and predictive analytics> forecasting> Social network analysis

MARKETING - 10% > marketing research> recommendation tools> Statistical & machine learning for marketing> Social media analytics

Join our next webinars focusing on the mSc in Big data analytics for Business on the 28th of January, the 27th of february, the 26th of march and the 30th of april.

www.ieseg.fr/en/programs/msc-big-data/webinar/

OPERATIONS - 5% > optimization techniques

FINANCE - 5%> Credit Scoring> financial programming

HANDS-ON EXPERIENCE - 35% > 4–6 month internship or work experience anywhere in the world. alternatively,

students can opt for a consulting project or a thesis.

alongside the courses, the program includes various workshops and corporate events to further develop your personal and professional skills and to meet professionals of the Big data industry.



Functions

IÉSEG is proud to be partners with Capgemini and SaS for its mSc in Big data analytics for Business program. these partnerships with some of the world’s foremost leaders in data science and analytics enrich participants’ views on big data analytics for business.partners will share their expertise, professional perspectives and insights on current trends in their field of expertise with participants through coaching sessions, guest lectures, real-life case studies and company visits. the opportunity to learn about concrete professional issues from business leaders, and to gain exposure to the real-world experience of successful practitioners, are key assets of the program.

90%EUropE

10%north

amErICa

aCCEntUrEamaZonaXa GloBalBIG poInt GmBhhondaJaBIlkEyrUSmCafEETRIVAGO

BI ConsultantBusiness risk analystdata analystdata architectdata Scientistdigital Business Integration analystproject manager


(bonus included)

post-mSc

Partnerships


Sectors

data processingdesign and Engineering Servicesfinancial Services and InsuranceICt Services and Business Solutions

2343

MSc IN DIGITAL MARKETING & CRM

“match your digital passion with your

innovative mindset, to optimize digital

marketing strategies based on smart use of

customer data.”

Dr. Véronique PAUWELS DELASSUS

Academic Director,Professor of Marketing

In partnErShIp wIth

OBJECTIVES

ADVANTAGES

Boost online Business by Optimizing Digital and CRM Strategies

the main objective of the mSc in digital marketing & Crm is to prepare future managers to work in digital marketing & Crm, two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.the program’s focus is on combining theory with practical knowledge. this is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customers’ data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.

> Specialized and innovative program designed by our experts.

> Interactive approach with academics and professionals.

> possibility to obtain Google certificates.> opportunity to engage in webstore development

(hackathon, coding, and mobile apps).> partnership with le wagon - a leading international

coding School.

“

”

testimonialMy time at IÉSEG afforded me enormous breadth of knowledge across all aspects of digital marketing, providing me with a very solid base required to successfully pivot my previously traditional marketing-focused career to digital. After completing my courses at IÉSEG in Lille, I earned a position with WarnerMedia (formerly

Turner) in Paris as a Digital Producer in June 2016, where I put into practice the digital marketing strategy and digital content production across all of our TV channels (Cartoon Network, TNT, Boomerang, etc.), as well as platforms for English-speaking African territories (20+ countries). I was promoted to Digital Executive at WarnerMedia in September 2018, and have since then been leading the digital marketing strategy and implementation across all consumer touchpoints including our websites, apps, social media, and paid digital campaigns.After nearly 3 years at WarnerMedia, I’ve been recently hired to begin a new role with StudioCanal (Canal+ Group) in Paris as Global Marketing Project Manager. In this position, I will be working with the Global Marketing Team and in close coordination with our local offices to build and implement the digital marketing strategy of new films from first greenlight, to release in cinemas.

ON... ClICkStrEam and wEB analytICS CoUrSE

the Clickstream and web analytics course gives students the opportunity to take the Google analytics Certification, a recognized industry certification that will help students get the most out of digital analytics. In addition to obtaining the Google analytics certification, participants of the program will work in the Google analytics accounts of international non-profit organizations in order to accumulate real-time experience by analyzing and reacting to the data these companies accumulate. Students will be divided into groups and assigned an organization in order to analyze a significant amount of data before presenting their recommendations. along the way, the students will be taught best practices for integrating analytics data into current marketing efforts, understanding key metrics and mastering advanced functionalities of Google analytics in order to grasp the added value of web analytics for companies with an online presence.

Europe 30.4%

21 nationalities

Latin America 17.4%

Africa 6.5%

2019 Class Profile

East Asia 17.4%32.6% Business Administration & Management

13% Finance &Economics

4.4% Sciences

10.9% Advertising &

Medias

10.9% Communication &

Marketing

6.5% Languages

13% International Business & Commerce

8.7% Engineering


< 23

23-27

> 27

30.4%

43.5%

26.1%

Christian - United States & lithuania

ZOO

m

Middle East 6.5%South Asia 17.4%

44


45

PROGRAM STRUCTURE

For more information: www.ieseg.fr/en/programs/msc-digital-marketing-crm/

MARKETING AND MANAGEMENT ESSENTIALS -14%> offline and online marketing research methods & online panels> Brand Communications> Innovative project management> Business Ethics and managerial Behavior> new trends and new Information technologies> Talent: Career Support Program

DIGITAL MARKETING - 32%> Consumer Behavior in a digital world> omni-Channel distribution> website design & development (UX, coding)> web Store development and mobile apps> digital marketing Strategy> Search Engine marketing> direct & Email marketing> data marketing - programmatic advertising> Social media marketing, Community management and Viral Marketing> Innovation through Social media and Gamification> mobile marketing> online reputation management> Clickstream and web analytics> marketing performance & roI optimisation

HANDS-ON EXPERIENCE - 34% > 4–6 month month internship or work experience anywhere in the world.


alongside the courses, the program includes various workshops and corporate events to further develop your personal and professional skills.these cover a range of topics, such as conflict management in cross-cultural environments and intercultural communication.

Crédit Agricole - at the Credit agricole Groupe, innovation is at the heart of our strategy. the mSc in digital marketing & Crm is a specialized program completely in line with our priorities. we welcome this opportunity to meet students and to share with them Crm and digital marketing topics through design thinking workshops, internship offers and career opportunities.the digital kick-off day, organized in the explore lab of Crédit Agricole Nord de France in September, has confirmed that IÉSEG students are innovative and engaged. we are really pleased to collaborate with them in order to imagine the bank of the future! Roberta CECCHIN, Head of Marketing, International Retail Bank & Orlane BOLLENGERG, Product Manager, Facilitator

Lyreco - With 9000 collaborators and 42 countries covered worldwide, lyreco is the European leader and the 3rd global leading actor in the distribution of products and services for the working environment. as a multi-specialist and an expert, lyreco covers 4 fundamentals that make the working environment a strong lever of business performance: people efficiency, connected people, people safety, and people well-being in the workplace. Being a partner of the mSc in digital marketing & Crm helps lyreco to collaborate and onboard new talents in line with its new requirements in terms of customer marketing and digital marketing skills. through this partnership, lyreco is able to propose to IÉSEG students and graduates diverse missions and jobs on a large geographic scale. Stevy MATTON, Global Digital & Omnichannel Director


Location of our alumni


Functions

Partnerships

83%EUropE

4%afrICa

4%north

amErICa

9%aSIa

APEX INTERACTIVEBanCo SantandErGooGlEhSBCmoody’S analytICSnIkEnISSanSCUlptEoTRIVAGOtUrnEr (warnErmEdIa)UNILEVER

apparel & fashion Consumer GoodsConsumer ServicesICt Services and Business Solutions marketing and advertising

Business development analystCrm Specialistdigital marketing Specialistmarketing managerproduct managerweb Campaign Specialist

CUSTOMER RELATIONSHIP MANAGEMENT - 20%> Crm and loyalty programs > Crm and CSr in Business to Business> E-Crm> Customer Service & Complaint management> Crm and Sales> Introduction to analytical Crm> automation & apIs > data analysis with python> Customer Intelligence 1: Descriptive Analytics> Customer Intelligence 2: Predictive Analytics

Sectors

Worldwide out of 70 programs and 5th French Business School

in the QS World University Rankings: Masters in Marketing Rankings 2019

21st


(bonus included)

post-mSc


2347

MScIN BUSINESS ANALYSIS & CONSULTING

“a challenging program to prepare you for a challenging career.”

Dr. Christine DI MARTINELLY

Academic Director,Professor of Operations Management

In partnErShIp wIth

OBJECTIVES

ADVANTAGES

translate Strategic plans into Tangible Performances

the aim of the mSc in Business analysis & Consulting is to provide future managers and consultants with the managerial and communication skills required to act as change agents and to create sustainable performance for companies operating in a global environment.participants are trained to acquire the necessary knowledge and competencies to translate strategic plans into tangible outcomes.the program not only focuses on a financial perspective, but allows you to study company performance from many angles, such as human resources management, It, operations management, risks, etc.

> Exposure to the business world through seminars and conferences led by professional consultants.

> Study key performance indicators from different, yet complementary, perspectives.

> International learning environment.

“

”

testimonialI completed the MSc in Business Analysis and Consulting (MBAC) program at IÉSEG in 2016. I have worked at Deloitte UK since.The program helps build and nurture the skills, values and attributes required to maintain and develop a successful career within consulting. The variety and relevance of the courses taught through the MBAC are well crafted and suited

for preparing students for life in Consulting and other related professions.From time to time, I contact different IÉSEG alumni, be it to catch up or to give advice on working in London (in the context of working at Deloitte or in Consulting in general). In October 2018, I presented different opportunities at Deloitte UK to the current MBAC class at IÉSEG. I also explained to them how they can best use the program as a platform to hit the ground running in Consulting.The international dimension in my job is extremely important. Globalization is everywhere, including in the formation of the modern workforce. Deloitte is no different. We operate globally and have an international presence in all offices and client projects. IÉSEG helps demonstrate the value of understanding different working cultures and the importance of working in an internationally dynamic team.

ON... a CarEfUl mIX of thEory and praCtICE

the mSc in Business analysis and Consulting is based on a careful mix of theory and practice to prepare students to start a career as a consultant or business analyst. professors teaching in the program have experience in consulting or related areas. professionals are also invited as guest speakers in some courses to demonstrate how theory can be put into practice. additionally, a series of seminars “meet the Experts” are organized. these seminars can be course-specific such as the seminar organized in the “Business process modelling” course or they can be program-specific. In this case, professionals assign students with a real-life scenario that requires them to put into practice what they have learned in the different areas of the program. It is a unique opportunity for students to benchmark what their suggestions versus what is done by professionals.

Europe 17.5%

17 nationalities

Latin America 10%

North America 2.5%

Africa 17.5%

2019 Class Profile

30% Engineering

5% Sciences

17.5% Economics

12.5% Operations &

Information Management

10% Accounting &

Finance

25% Commerce &International Business


Kevin - Scotland

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South Asia 45%

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Continental Asia 5%

< 23

23-27

> 27

5%

60%

35%

Southeast Asia 2.5%

49

PROGRAM STRUCTURE

For more information: www.ieseg.fr/msc-business-analysis-consulting/

MANAGEMENT - 25%> managing people and teams> Economics of firm Strategy> project management> International Business Strategy> Change management> SC management and performance> Generating Business Value with IT> Talent: Career Support Program

CONSULTING - 13%> Consulting tools> CSr and Communication Skills> Ethics, Skills and Behavior> Business process modeling> managing and leading the professional Service firm

QUANTITATIVE METHODS - 13%> Statistics for Consulting> Benchmarking and performance analysis

AUDIT & FINANCE - 10% > financial Statement analysis> management accounting I> management accounting II

ELECTIVES - 4%> Introduction to financial data analysis &

Firm Valuation > Sap for Business process management> Excel VBA






Functions

the opportunity to learn about concrete professional issues from business leaders and to gain exposure to the real-world experience of successful practitioners are key assets of this program.Students benefit from the collaboration with hICt, a management and consulting company in the healthcare market, to enrich their view on consulting.hICt participates in the professional advisory Board (paB) of the mSc in Business analysis & Consulting. Jan demey, managing director of hICt, explains, “I’m convinced consulting is a multi-dimensional profession where soft and hard skills need to be combined in order to assist the customer in the realization of his or her ambition. this mSc program offers a set of skills needed to become a successful consultant. Combined with an internship to develop hands-on experience, we support this great program”. he shares the company’s expertise and insights on current trends with participants through educational interventions.hICt also offers internships to IÉSEG students in their offices in Bruges, Belgium.

82%EUropE

18%aSIa

aCCEntUrEAMANE ADVISORSCap GEmInIdEloIttEEyIlIadE ConSUltInGkonICa mInoltakpmGmICroSoftpwCSoCIÉtÉ GÉnÉralE ConSUltInG

Business Consultant Business development analystIt Consultantmarket risk managerproduct managerproject manager

Sectors

finance Services and InsuranceICt Services and Business Solutionsmanagement Consultingmanufacturingproject Engineering

French Business School in the QS World University Rankings:

Masters in Business Analytics Rankings 2019

3rd


(bonus included)

post-mSc

Partnership

*2019 Survey led by the Conférence des Grandes Écoles with graduates from the 2016, 2017, 2018 classes of the program which subsequently cross-referenced with linkedin.

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MScIN INTERNATIONAL BUSINESS & TECHNOLOGY

“our ambition is to bridge the gap

between technological innovation and business

opportunities.”

Dr. Cyrine BEN-HAFAïEDH

Academic Director,Professor of Entrepreneurship,

Innovation & Strategy

NEW!

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OBJECTIVES ADVANTAGES

where your technical Expertise meets International Business Acumen

the master in International Business and technology focuses on business strategy and development in a global context, and particularly in the tech, Engineering and manufacturing Industries.the program is specifically designed for students with a StEm background (Science, technology, Engineering, mathematics, medical Studies) who wish to strengthen their business and management skills, as well as to cultivate a better intercultural understanding of the corporate world. the focus on technology and innovation management will prepare them for managerial positions in the cutting-edge industries of tomorrow.

Upon graduation, students will be:

• able to integrate into an international and intercultural environment; • able to foster innovation and promote organizational change; • equipped with strong leadership and management skills; • able to integrate various business disciplines and functions in tech sectors.

> a program specifically designed for StEm students, fitting their academic background and career interests.

> technology management courses on cutting-edge topics in a wide range of sectors and industries.

> a comprehensive and multidisciplinary approach to business and management.

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ON... thE proGram wIth aCadEmIC dIrECtor

my experience in developing programs for students with a StEm background has taught me that these students are not afraid of complexity and that they enjoy delving deep into technical issues. However, the complex situations that companies/organisations face today require people with a global vision, who can analyze a problem from many angles and perspectives. this is why it is so important that a “tech” approach and a business approach go hand-in-hand.

this need for such a dual approach has been reinforced when I spoke to executives and hr representatives from top international and french firms, who highlighted the need to further develop the soft skills and business acumen of these students. our program, therefore, caters to students with a StEm background but who want more. we are here to help you build on your technical strengths and open new paths for your future. In the heart of La Défense in Paris, Europe’s largest business district, we will provide you with a comprehensive and multidisciplinary approach to business and management in an international context. this will include cutting-edge technology management courses. we also have a strong focus on professional and intercultural development, as it is key to crafting changemakers for a better society, which is at the heart of IÉSEG’s vision.

Dr. Cyrine BEN-HAFAïEDH

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m

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PROGRAM STRUCTURE*

For more information: www.ieseg.fr/en/programs/masters-science/msc-international-business-technology/

TECHNOLOGY MANAGEMENT - 20%> project management in manufacturing Industries> technology & Innovation> Statistical & machine learning for marketing> Energy markets and regulation> healthcare marketing> Implications for Business of artificial Intelligence, augmented

and Virtual Reality> digital transformation in the finance and Banking Industry> Internet of Things: Business Implications & Opportunities

PROFESSIONAL AND INTERCULTURAL DEVELOPMENT - 10%> Intercultural management> Business Ethics & managerial Behavior> authentic leadership> talent: Career Support Program

ANALYTICAL AND STRATEGIC SKILLS - 15% > International Business Strategy and CSr> Entrepreneurship> research methods for Business> managing Consultancy> Business Simulation

INTERNATIONAL MANAGEMENT SKILLS -25%> Global finance> International Economics> Change management> Supply Chain management> International marketing> negotiation for International managers> principles of accounting and management Control

Career Opportunities

Examples of Functions

IÉSEG has a team dedicated to developing relationships with private corporations in a wide range of sectors and industries. we have notably developed institutional partnerships with the following companies that are particularly looking for engineer-manager profiles:

the program’s multi-sector and multidisciplinary approach prepares our students for a wide range of careers.depending on their initial StEm academic background, graduates may choose very different sectors (mechanical or Chemical industries, Electrical and Electronics, Energy, transportation, Construction, It and Software, etc.) but they are all prepared to address the complex challenges that lie at the crossroads of technology and business.Graduates can take on positions that require management, business and intercultural skills. Studying business and project management provides them with the knowledge, tools and techniques to enhance their planning and delivery of projects.not only are they trained to manage industrial, technology and business projects successfully but they are also encouraged to lead and inspire their teams and organizations.

Business development managerBusiness process analystdigital project managerdigital transformation ConsultantEngineer (with managerial missions)financial analyst International product manageroperations managerproject EngineerStrategy & management Consultant

HANDS-ON EXPERIENCE - 30%> 4–6 month internship or work experience anywhere in the world.



aCCEntUrEaIr lIQUIdECap GEmInICErBa

dhlIBmkEolISmIChElIn

Partnerships

oraClESaInt GoBaInSanofI

*please note that courses are subject to change.

ADMISSION PROCESS

admission is via an online application at http://apply.ieseg.fr, the review of the supporting documents and a mandatory interview with the admissions team. rolling admission is offered to qualified students starting in October 2019.

January 2020 intake (MSc in International Business in Lille only): > nov 15th 2019 for non-European candidates > nov 22nd 2019 for European candidates > Early bird deadline: October 20th 2019

September 2020 intake: > may 31st 2020 for non-European candidates > June 14th 2020 for European candidates > Early bird deadline: February 15th 2020

For all the MSc Programs q online application form; q English Proficiency test for non-native speakers: IELTS

6.5, toEfl IBt 85, toEIC 850, duolingo 105, Cambridge Exam B2

native English speakers or candidates who have had two years of courses taught in English are exempt. q transcripts and diploma (see below); q CV/Resume; q Copy of passport; q GMAT/GRE is a plus (yet not mandatory); q €100 application fee.

For the MSc in Fashion Management q Minimum: Bachelor degree in any field from a recognized

institution.

For the MSc in International Accounting, Audit & Control q Minimum: Bachelor degree in Business Administration,

finance, accounting, Economics, mathematics or similar from a recognized institution.

For the MSc in Business Analysis & Consulting q Minimum: Bachelor degree in Business-related fields or

engineering from a recognized institution. professional experience of 2 years, or more, is a plus.

For the MSc in Finance q Minimum: Bachelor degree in Business Administration,

finance, accounting, Economics, mathematics or similar from a recognized institution.

Application Process

AMBASSADOR PLATFORM Application Deadlines

Application Checklist

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LATIN AMERICA

Solenne CommUnIErand pauline poUpard

[email protected]

For the MSc in Digital Marketing & CRM q Minimum: Bachelor degree in Business, Marketing,

Communications, Engineering, It or similar from a recognized institution.

For the MSc in Big Data Analytics for Business q Minimum: Bachelor degree in Business Administration,

Engineering, Computer Science, It, mathematics, Statistics or similar from a recognized institution.

For the MSc in International Business q Minimum: Bachelor degree in any field from a recognized

institution.

For the MSc in International Business & Technology q Minimum: Bachelor or Master degree in any STEM field

(Science, technology, Engineering, mathematics, medical Studies) from a recognized institution.

For the MSc in Investment Banking & Capital Markets q Minimum: Bachelor degree in Business, Finance,

Economics, accounting, mathematics or similar from a recognized institution.

For the MSc in International Business Negotiation q Minimum: Bachelor degree in any field from a recognized

institution.

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discover our ambassador platform and ask our students your questions about programs, life on campus, etc.

For more information: www.ieseg.fr/en/ambassadors/

IÉSEG offers large numbers of scholarships in the form of tuition fee waivers of up to 50% for students who meet the various criteria. no separate application is needed. decisions will be made by the admission Commission and released along with the admission decision.

Tuition Fees:> €14,000 for the mSc in International Business negotiation> €15,000 for the mSc in International accounting, audit & Control and the mSc in Investment Banking & Capital markets> €15,500 for the mSc in International Business> €15,750 for the mSc in Business analysis & Consulting and the mSc in digital marketing & Crm> €16,000 for the mSc in International Business & technology> €16,500 for the mSc in Big data analytics for Business and the mSc in finance> €17,500 for the mSc in fashion management

Scholarships:

PARTNER SCHOLARSHIP: 10% reduction of the tuition fee if you are coming from one of our partner universities worldwide.

EARLY BIRD SCHOLARSHIP: 10% reduction of the tuition fee if you apply before February 15th 2020. (or before october 20th 2019 for the MSc in International Business, January intake).

GMAT/GRE SCHOLARSHIP: 20% reduction of the tuition fee if you apply with a GMAT score between 610-640, 30% if your score is between 650 and 680, 40% if your score is between 690-720. 50% if your score is 730+.

MERIT-BASED SCHOLARSHIPS: Up to 25% reduction of the tuition fee based on the applicant’s overall portfolio of academic performance, rigor, motivation, extra-curricular activities and/or professional expertise.

These scholarships can be combined to cover a maximum of 50% of the tuition fee.

MAINLAND CHINA, HONG KONG, MACAU, TAIWAN, SINGAPORE, JAPAN, KOREA & MALAYSIA

marc porto [email protected]

CONTACTS

Tuition Fees & Scholarships

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Lille: 3 rue de la Digue – F-59000 LilleParis: Socle de la Grande Arche – 1 Parvis de La DéfenseF-92044 Paris – La Défense cedexSwitchboard: +33 (0)3 20 54 58 92 / +33 (0)1 55 91 10 10

www.ieseg.com

IESEG School of Management / Study at IESEG

IESEG School of management

ieseg_school

IESEG School of management

@IESEG/@StudyatIESEG

Shanghai: 999 Dongxiu Road, Build. 8, Room 1806Pudong New District, 200127 ShanghaiTel: + 86 (0) 21 33821506Email: [email protected]; [email protected]

IESEG_ School

http://weibo.com/iesegofficial

http://www.tudou.com/home/IESEG

http://i.youku.com/IESEGofficial

http://page/renren.com/601707550

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