Master of Business Administration

COURSE PROSPECTUS

London Schoolof Marketing

LOUIS PRESTONProfessional education for your tomorrowLSM is an associate college of Anglia Ruskin University and is working in partnership with

London Schoolof Marketing

the University of Nor thampton

of London School of Marketing

Recognised International Business Development Partner

London Schoolof Marketing

www.anglia.ac.ukwww.londonschoolofmarketing.com

About ARUSince its beginnings in 1858, when John Ruskin founded the Cambridge School of Art (now part of the Cambridge campus), Anglia Ruskin University has grown to become one of the largest universities in the east of England, educating around 31,000 students in the UK and abroad.

The university delivers courses that provide relevant work-based skills, designed to meet the needs of the individual and the requirements of a knowledge-based economy; o�ers state-of-the-art teaching and learning environments; and engages in world-leading research. The university campuses at Cambridge, Chelmsford and Peterborough attract students not only from the UK but in ever-increasing numbers from many other countries worldwide

BA (HONS) IN BUSINESS MANAGEMENT This degree will teach you how to critically evaluate key business models and apply them to a real-life problem at a strategic level by conducting your very own research project.

Anglia RUSKINUNIVERSITY

BA (HONS) IN MARKETING This degree is designed to give you a comprehensive in-depth understanding of the key skills and practices used by marketing executives to make vital decisions.

MA IN MARKETING & INNOVATION This Master�s degree aims to broaden your existing knowledge in marketing and supplement your work experience with the contemporary skills and concepts.

MASTERS IN BUSINESS ADMINISTRATION This programme is designed to equip you with essential management skills and knowledge, and prepare you with an enterprising spirit and solid business practices.

RankingAnglia Ruskin University is ranked in the Top 3rd of UK institutions for Art

& Design, Law, Business, Life Sciences, Computer Science & I.T, Media Studies, Engineering, Psychology, English and Sociology. With its industry-focused degree programs, ARU boasts a 91%

graduate employment rate.

RecognitionIn the Government�s most recent

Research Assessment Exercise (RAE) for Higher Education Institutes ARU was rated as �world-leading� in 8 of their areas of research. Over 30% of ARU submissions were rated as

�internationally excellent� or �world-leading�.

Vision�We are passionate about the advancement

of knowledge and the education of students. We take university education in imaginative

new directions. We are important to the region and want to be viewed in the UK

and internationally as exceptional. Our key contribution is to the enhancement of social,

cultural and economic wellbeing�

ARU Courses Delivered by LSM

Delivered by London School of Marketing and awarded by Anglia Ruskin University

programme your work experience. This might be from a

functional role with considerable depth of experience in

one specific area, for example in marketing or HRM. Or,

you might have had a more varied role, perhaps in running a small business, where you have some understanding

over a range of business activities, but need help in developing your existing business knowledge further.

In both cases, our MBA, awarded by the Anglia Ruskin University, will update your management toolkit and give

you a broader and stronger profile to enhance your career. Critically, we take a strategic perspective on business

and management that helps you develop the skills to contribute to major business decisions organisations have to

make about their future. The MBA is not just an academic course. Tutors will bring in practical real-life business

Or; five years managerial experience (evaluated on a case-by-case basis)

Level 7 Postgraduate Diploma or; Applicants without a Level 7 Diploma but

holding significant managerial experience will be considered for Advanced Entry on a case-by-case basis.

A good command of English (IELTS Level 6.0 for non-native English speakers)

Students will complete their course via blended learning. There will be an intake at the beginning of each month.

The modules are as listed below:

Marketing Design & Innovation

Research Methods for Managers

Dissertation Project

Our Master of Business Administration students enjoy an average pass rate of 91%∗

MBAAdministration (Top-Up)

�My experience has been exceptional from the day I made an enquiry to the day I wrote my nal examination. The overwhelming support

problems for you to work on and solve, thus enhancing your understanding of how a business works.

LOUIS PRESTONProfessional education for your tomorrowLSM is an associate college of Anglia Ruskin University and is working in partnership with

London Schoolof Marketing

the University of Nor thampton

of London School of Marketing

Recognised International Business Development Partner

As an ambitious and driven student, you will bring to the

Minimum 02 IATA Diploma (CANADA) levels qualified with 02 years work experience

Or; CTH Level 05 / 06 qualified with 02 years work experience

Administration (Top-Up)

�My experience has been exceptional from the day I made an enquiry to the day I wrote my nal examination. The overwhelming support and dedication from online tutors and support sta has made my dream come true.� - Susan Makanda

AuthorisedTraining Centre

Master of Business Administration

Top-Up

MODULE DETAILS

LEARNING OUTCOMES

1. Demonstrate a critical understanding of the di�erent approaches to research used in business / management and the social sciences

2. Identify and justify decisions regarding their chosen topic, research questions and research methodology

3. Synthesise and critically evaluate the current theoretical and methodological developments in their chosen �eld of study, making clear their own contributions to this body of work

4. Demonstrate the required skills and abilities needed to successfully plan, organise, undertake and communicate the �ndings of, a piece of small scale business / management research

01. Research Methods for Managers

UNIT DESCRIPTION

This module provides course participants with appropriate knowledge, skills and abilities they will need to e�ectively carry out a piece of small scale business / management research. Emphasis is placed upon developing individuals towards their workplace based Masters Dissertation / project. Focus is given to speci�c issues faced by managers and researchers when carrying out organisational research. These include the philosophical aspects of enquiry in social settings, operating in political contexts, negotiating access to key individuals & data, & meeting research outcomes expected by multiple organisational stakeholders.

Consequently, this module will focus on providing individuals with the skills necessary to meet these challenges and therefore e�ectively plan, carry out and report upon their Master�s level dissertation / project. One of the main focuses for the design of this module has been the further development of relevant employability and professional skills. Such skills are implicit in the learning outcomes.

LOUIS PRESTONProfessional education for your tomorrowLSM is an associate college of Anglia Ruskin University and is working in partnership with

London Schoolof Marketing

the University of Nor thampton

of London School of Marketing

Recognised International Business Development PartnerAuthorised

Training Centre

LEARNING OUTCOMES

1. With reference to a chosen signi�cant and complex area for enquiry, establish a method for investigation / exploration of key

concepts, models and principles.

2. Critically evaluate complex issues from a variety of viewpoints

3. Develop e�ective arguments to support relevant conclusions

4. Justify & rigorously apply appropriate methodologies, techniques and practical strategies; being sensitive to the context

5. Where appropriate, formulate solutions to business or management problems in discussion with peers, clients, mentors and others

6. Re�ect critically on the process and outcomes of the investigation/ enquiry

02. Dissertation (Research Project)

UNIT DESCRIPTION

In order to obtain a Master�s degree you must prepare, submit, and pass a dissertation. There are a number of reasons why the dissertation is a crucial part of your studies. It allows you an opportunity to demonstrate, at an advanced level, several important intellectual and practical skills. These skills are valued by employers and as the dissertation is your own work it is proof that you have mastered them. In fact, sometimes your dissertation will help you to obtain an interview or �nd the position you want.

The dissertation is not a taught module. This means that the research and writing up of your �ndings is very much an individual e�ort that allows you to demonstrate organisational and time-management skills. You will have further honed your research skills & techniques, & deepened your understanding of at least one major area of business and/or business related areas. Other high-level skills which will be developed include evaluation, synthesis, and critical thinking, and �nally, communication and presentation skills.

Master of Business Administration

Top-Up

MODULE DETAILS

LOUIS PRESTONProfessional education for your tomorrowLSM is an associate college of Anglia Ruskin University and is working in partnership with

London Schoolof Marketing

the University of Nor thampton

of London School of Marketing

Recognised International Business Development PartnerAuthorised

Training Centre

Master of Business Administration

Top-Up

MODULE DETAILS

LEARNING OUTCOMES

1. Identify and critically evaluate the main characteristics of product and service design and innovation from the marketing

2. Distinguish between the key characteristics of the design process in the context of stylistic change, fashion and consumer taste, including the nature of design management and the importance of design and innovation in enhancing competitiveness

3. Critically appraise the importance of patenting ideas, design registration, trade marking and intellectual property on new products and services

4. Critically examine compelling organisational theories and alternative theoretical frameworks around the study of organisations.

03. Marketing Design and Innovation

UNIT DESCRIPTION

The module investigates stylistic change in taste, fashion and customer need by examining contemporary issues in marketing, design and innovation, including dependency products and services. Marketing principles of product and service design, functionality and purpose, customer perception, value and branding extend to the consideration of patenting ideas, design registration, trademarking and intellectual property. The module also looks at the in�uence of marketing communications on demand.

The design process is then examined from the customer perspective, involving new product development, life cycle, and the importance of design in enhancing competitiveness. Finally, the module investigates current developments in design and product/service innovation and the introduction of mass customisation in global markets.

LOUIS PRESTONProfessional education for your tomorrowLSM is an associate college of Anglia Ruskin University and is working in partnership with

London Schoolof Marketing

the University of Nor thampton

of London School of Marketing

Recognised International Business Development PartnerAuthorised

Training Centre

London School of Marketing Head O� ce,8th Floor, 4 Grosvenor Place,

Hyde Park Corner,London,

SW1X 7DLUnited Kingdom

AuthorisedTraining Centre

LOUIS PRESTONProfessional education for your tomorrowLSM is an associate college of Anglia Ruskin University and is working in partnership with

London Schoolof Marketing

the University of Nor thampton

of London School of Marketing

Recognised International Business Development Partner