Master Marketing for Higher Education with Lexinet 701

www.lexinetwww.lexinet701701.c.comom

Mastering Marketing Mastering Marketing for Higher Educationfor Higher Education


What we do for What we do for youyou

Who we areWho we are What we doWhat we do Why you’ll like Why you’ll like usus




Who we areWho we are



Who we areWho we areLexinet has over 20 years of experience creating relevant, personalized direct marketing campaigns that• Engage your targeted audience•Increase Giving•Strengthen relationships•Provide measurable results



Who we areWho we areIt’s our people that make the difference. Each day, every single person works with one goal in mind – to make your marketing efforts successful.

Combined 210+ years of experience



What we doWhat we do



What we doWhat we doWe listen. Then, apply our expertise, capabilities, creativity and 210+ years of collective experience to help you engage your donor base.• Matching relevant messages to the right people, at the right time, using the right channel•Creating personalized communications that connect with your donors•Delivering a powerful multi-channel approach, proven to increase results.



What we doWhat we doEvery project is different. Some of the ways we can meet your goals include:• Multi-channel campaigns that integrate traditional with new media• Sophisticated, personalized Donor Endowment and Scholarship Reports• Web managed systems for:

• Creating, proofing and ordering marketing collateral• Direct mail and e-marketing

• Customized specialty mailings



What we do What we do Lexinet’s broad portfolio of capabilities allows us to create, develop and deploy traditional and cross-media campaigns quickly and efficiently.* Marketing intelligence * Creative services* Data mining and protection * Lettershop* Custom programming * Fulfillment & Reporting* QR Codes* Personalized URLs* Targeted list acquisition* Dynamic mapping



What we do for youWhat we do for you



What we do for youWhat we do for youLexinet gives you a single source for end-to-end campaign implementation – from planning creative services through fulfillment and campaign results evaluation. Select those services that fit your needs.



What we do for youWhat we do for youThe key to success in direct marketing is to know – and know how to reach – your audience.• Research to build your “marketing intelligence” and mine your data• Plan the best strategy to accomplish your goals• Implement the best tactics for reaching and engaging your target audience.



What we do for youWhat we do for youLexinet offers complete reporting and analysis to help you continually evaluate and optimize your marketing results.• Response rates• Campaign ROI• Intelligence gleaned• What worked, what we can do better next time



What we do for youWhat we do for you

QR code used as part of a KU postcard campaign

Integrated p-URL and free music download

Relevant images to each recipient helped Washburn University connect with individual

donors



Why you’ll like usWhy you’ll like us



Why you’ll like usWhy you’ll like usWe stand with you. From the initial meeting through final evaluation, Lexinet stands beside our clients as partners.• You receive prompt, knowledgeable and responsive service• You have a highly skilled IT team working on your behalf• You get honest answers and quick problem solving• You enjoy a “same team” mindset, and, together, we create a beautiful partnership



Thank YouThank YouVisit our website to learn more.

Lexinet701701 N. Union StreetCouncil Grove, KS [email protected]

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Master Marketing for Higher Education with Lexinet 701

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