MASTER INSPORT

MARKETING & SPONSORSHIP

ONLINE 2017-2018

EDUCATING THE NEXT GENERATION OF LEADERSIN SPORT MANAGEMENT

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“This program shows you almost everything: from the activation of sports marketing, brand experience, and facilities management, to the sponsorship part... the Cruyff Institute gives you a wealth of information and many case studies that caught my attention.

DAVIS TENORIOPartner and Director of ZDL SportsAlumnus Master in Sport Marketing and Sponsorship

Academic Degree Master in Sport Marketing & Sponsorship from the Johan Cruyff Institute.

Duration13 months. 60 ECTS.

Start Dates• September• February

ModalityOnline.

LanguageEnglish and Spanish.

Tuition Fee€ 7,500.–

Payment MethodsPayment by installments available.

Special conditionsDiscounts for alumni and members of related entities.

EnrollmentRegistration open until the start of the Master program.

Admission RequirementsTo be admitted, you must meet one of the following requirements:• Have a Bachelor’s degree, diploma or equivalent.• Have at least 3 years of experience in the field of marketing and/or sponsorship.• Have developed a career as a professional athlete.

More Informationcampus@cruyffinstitute.org

INTRODUCTION

The main objective of the Master in Sport Marketing & Sponsorship is to accompany you in your development as an integral sport marketing and sponsorship professional, and train you in the use of marketing tools applied to sport to be able to recognize business opportunities, establish strategies in creative industries, anticipate changes, optimize resources and analyze information resources judiciously.

GENERAL INFORMATION

The Johan Cruyff Institute has been accredited asan Authorized Provider by the International Associationfor Continuing Education and Training (IACET).

The Johan Cruyff Institute is member of the NorthAmerican Society for Sport Management (NASSM).

The Johan Cruyff Institute is member of the European Association for Sport Management (EASM).

The Johan Cruyff Institute is member of the Catalan Sports Cluster (INDESCAT).

PASSION FOR SPORT

ACADEMIC ITINERARY

You have the option of studying the Postgraduate Diploma in Sport Marketing (27 ECTS) and the Postgraduate Diploma in Sponsorship (27 ECTS), or you can take modules of the Master separately as specialized courses. This way, you can earn credits towards obtaining the Master degree in a maximum period of 3 years from the start of the first module.

ENGLISHONLINE ECTS60

MASTER IN SPORT

MARKETING & SPONSORSHIP

60ECTS

1. Postgraduate

Diploma in SportMarketing

2. Postgraduate

Diploma in Sponsorship

Course in Sports Event Management

Course in Sports Facility Management

Course in Sport Marketing

Course in Financial Management in Sports Organizations

= + + +Master Postgraduate 1 Postgraduate 2 Digital Marketing Business Plan

Course in Sponsorship Strategy

Course in Patronage

Course in Sponsorship Activation and Analysis

Course in Sponsorship from Entities, Brands, Agencies and Media

This Master is for you if:

You’re an (ex-)athlete and are looking for specialized education in sport marketing and sponsorship to give your professional career a boost.

You work in marketing and want to deepen your skills and knowledge in marketing and sponsorship applied to sport.

You wish to complete your education with a specialized postgraduate degree in sport marketing and sponsorship to create a future for yourself within the sports industry.

LEARNING OUTCOMES

To know the operating environment of sports organizations, functional areas and analytical tools.

To understand, analyze and implement marketing and sponsorship strategies, development strategies, and the launching and positioning of new products.

To make decisions relating to product, price, distribution and communication components.

To understand the qualitative and quantitative analysis and diagnostic tools for sports market research.

To understand, analyze and assess the role of digital communities and social media in sports organizations.

To analyze and evaluate marketing strategies for the internationalization of sports activities.

To use technological tools for the exploitation of business resources through sport marketing.

BENEFITS

Learning 3.0: flexible schedules, different learning and technological environments.

World-class faculty: interaction with expert professors and professionals from the industry.

Collaborative tools, group work, communication and debate.

Sports industry oriented: approaches training from the business sector to the sports industry.

Learning based on experience: designed to improve professionalism.

PROFESSIONAL OPPORTUNITIES

Sport Marketing and Sponsorship (private and public companies).

Advertising and Brand Development / branding (advertising agencies and media agencies).

Sports Competition (professional sports clubs and event organizers).

Leadership and Management (federations, sports associations, NGOs and foundations).

Sports Consulting (private business initiatives).

Sports Journalism (media agencies and mass media).

PASSION FOR SPORT

SPORT MARKETING

• Sport marketing tools and resources • Management structures and assets in the sports industry • Rights, venues and organizational platforms for sporting events • Economic structure and sports business model

SPONSORSHIP & PATRONAGE

• Sponsorship/media strategy • Sponsorship from property, brand, agency and media • Tactics: implementation and sponsorship activation: Measurement and analysis • Patronage

SPECIALIZED MODULE

• Digital marketing

MASTER FINAL PROJECT

• Development of a marketing & sponsorship plan.

MODULE

0127ECTS

MODULE

0223ECTS

MODULE

034ECTS

MODULE

046ECTS

PROGRAM

In business as in sports, the best impact is to arouse emotions. We must change the mindset, creating new moves and show that you are different. You have to do things that people want to see, share and improve. We must promote a change of attitude in the relationship between brand and consumer.

Johan CruyffFounder

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JOHAN CRUYFF INSTITUTE

Calle Pomaret, 8 - 08017 Barcelona - España. T. + 34 93 418 78 68 - campus@cruyffinstitute.orgwww.johancruyffinstitute.com

VIRTUAL CAMPUS

As a student of the Master in Sport Marketing and Sponsorship, you will have exclusive access to the learning platform which allows you to monitor your academic progress 24 hours a day, from anywhere in the world. The virtual campus offers a collaborative environment between teachers and students facilitating e-mails, chats, books, articles, case studies, simulations, experiences, websites, blogs and a video library. You will have a wide range of tools at your disposal to make your learning experience interactive, rewarding and complete.

Personal Tutor

Participants

Alumni and Networking

Virtual Campus Internships/ Jobs

Learning Model

Personalized guidance throughout your learning process.

Exclusive access to the interactivelearning platform.

Opportunity to access the world of sports and live the reality of a sportsorganization.

Connective and constructive learningwhich places students at the center of the learning process.

Opportunity to connect and collaboratewith other students, alumni, faculty andmembers of the global network.

AVERAGE AGE

FOREIGN STUDENTSEurope, USA, Asia & Latin America

Industry Professionals

Professional atheletes

With a university degree

75% 25%

35

88%

41%

6%

82%