IQSSCHOOL OFMANAGEMENT

MASTER IN INTERNATIONAL MARKE TING IN A DIGITAL ENVIRONMENT / MASTER IN INTERNATIONAL MARKE TING & SALES MANAGEMENT

2 IQS SCHOOL OF MANAGEMENT

10 reasons to study at IQS ................................................................ 04

This is IQS .......................................................................................................... 06

Welcome to IQS School of Management ........................ 08

Master Programs:

Dual Master Program: Master in International Marketing in a Digital Environment / Master in International Marketing & Sales Management ....................................... 10

Access to the Labour Market .........................................................14

IQS Tech Factory ........................................................................................ 16

Admission Process and Enrolment ......................................... 17

Index

3Dual Master Program

Thanks to the specialization that our master’s degrees provide, at IQS we train students to create, lead and manage competitive organizations in a global environment, through quality training based on excellence, continuous improvement and practical and applied methodology of their programs.”

Dr. Carlos Moslares Dean IQS School of Management

Masters with compact schedules, compatible with a job

Acquisition of personal and

professional skills of our students

Science, Engineering and Management in the same university

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10 reasons to study at IQSIQS is a university center, founding member of Universitat Ramon Llull, with more than a hundred years of experience. National and international accreditations guarantee our continuous work and consolidate our prestige.

Masters with paid internships in companies

Faculty with recognized experience in industries and companies

Accredited by the AACSB, the main accrediting association of Business Schools in the world

IQS Tech Factory: start-upincubator for the development of innovative projects

National and International Job Exchange, workshops and employability support

Small groups and personalized care

Programs entirely in English and stays in foreign universities

5Dual Master Program

10 reasons to study at IQS

This is IQS

ACCREDITATIONS

22 451 m2

TEACHINGAREA

+1 500 000 €FOR GRANTS IN THE LAST ACADEMIC YEAR

RELATIONSHIPS WITH COMPANIES

OF STUDENTS UNDERTAKE INTERNSHIPS IN PRIVATE COMPANIES

100 %ADVISED AT IQS TECH FACTORY, THE IQS ENTREPRENEURIAL CENTRE THAT LINKS SCIENCE AND BUSINESS MANAGEMENT

+50 SPIN-OFFS AND START-UPS

COLLABORATING WITHTHE DEPARTMENTOF PROFESSIONALCAREERS

+500 COMPANIES

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IQS IS A MEMBER OF

RECOGNITIONS OF THE UNIVERSITY

1 st

SPANISH UNIVERSITY Financial Sustainability Ranking 2018ROUND UNIVERSITY RANKING

2 nd

SPANISH PRIVATE UNIVERSITY with better indicators of employability QS GRADUATE EMPLOYABILITY RANKING 2019

Top 100Global EmployabilityTIMES HIGHER EDUCATION

Top 150Management and Business Administration UniversitySHANGHAI RANKING-GLOBAL RANKING OF ACADEMIC SUBJECT 2018

“Best Business Schools Worldwide”EDUNIVERSALRANKING

IQS recognized in the Business School Ranking 2018 conductedby Times Higher Education and The Wall Street Journal

Top 100 Global Employability University RankingTHE NEW YORK TIMES

EXCHANGE AGREEMENTS WITH MORE THAN 100 INTERNATIONAL UNIVERSITIES

Programa MIT Spain

7Dual Master Program

Abu Dhabi 1 Germany 9Argentina 1Austria 1Belgium 2Bolivia 5Brazil 1Cambodia 1

Canada 1Chile 1China 2Colombia 2Korea 2Denmark 1Ecuador 1USA 26

Egypt 1El Salvador 1Philippines 1Finland 2France 16Guatemala 1India 6Indonesia 1

Italy 6Japan 1Lebanon 1Mexico 7Morocco 4Nicaragua 1Norway 1Portugal 1

Russia 2Sweden 1Switzerland 1Thailand 1Taiwan 1Turkey 2Uruguay 1United Kingdom 9

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Welcome to IQS School of Management

Voluntary activities in which you will live a transforming experience.

IQS Tech Factory will advise you to start your business idea.

Subjects in English in all programs. You can also learn other languages, such as German.

9Dual Master Program

At IQS you will find students from all over the world. With more than 40 different nationalities you can enjoy a multicultural experience!

The curriculum includes master classes of visiting professionals that will bring you closer to the practices that are currently carried out in companies in the sector.

Masters with compact schedules so you can combine them with other activities.

10 IQS SCHOOL OF MANAGEMENT

This dual program specializes you in international marketing, digital marketing and sales management, combining academic rigour with practical application.

You will develop transferable skills enabling you to begin a successful career in marketing in international companies.

Dual Master Program

Duration 1 academic year (2 semesters) 60 + 9 ECTS additional credits

Teaching LanguageEnglish

Timetable Monday to Friday, afternoon/evening (typically 15:00 to 20:00)

Master in International Marketing in a Digital Environment / Master in International Marketing & Sales Management

IQS SCHOOL OF MANAGEMENT10

TOP 50 WORLDWIDE

TOP 50 WORLDWIDE

IQS offers you the opportunity to enhance your knowledge and understanding of marketing, preparing you for a management career as a professional marketer or PhD researcher. The skills and abilities you will develop during this master’s program will enhance your CV and help you stand out in a highly competitive job market”.

Prof. Ramon Palau, PhDCoordinator of the Master inInternational Marketing in a Digital Environment / Master in International Marketing & Sales Management ramon.palau@iqs.url.edu

Student profile This program is open to students holding a bachelor’s degree in the areas of Business, Economics and Management.

• Admission is also offered to students holding other bachelor’s degrees such as Engineering, Tourism, Advertising, Public Relations and other Social Sciences fields. In this case, students will have to take pre-master courses organized by IQS before the official start of the dual master.

• Good level of spoken and written English (B2 English level required or IELTS/TOEFL equivalent) is required.

• No previous professional experience is required.

11Dual Master Program

The faculty is composed of national and international specialists and inspiring business speakers

Focus on the latest trends in international and digital marketing in a global environment

Internships opportunity within a company. Gain practical work experience

Designed taking into account business requirements and new digital and sales professional profiles

Understand international markets and experience being part of cross-cultural teams

Program highlights

Educational Axes

12 IQS SCHOOL OF MANAGEMENTIQS SCHOOL OF MANAGEMENT12

Dual Master ProgramMaster in International Marketing in a Digital Environment Master in International Marketing & Sales Management

MASTER IN INTERNATIONAL MARKETING & SALES MANAGEMENT

60

SALES MANAGEMENT ECTS

International Sales Management 6

Selling Techniques for Business Clients 3

MASTER IN INTERNATIONAL MARKETING IN A DIGITAL ENVIRONMENT

INTERNATIONAL MARKETING MANAGEMENT ECTS

International Marketing Strategy (C) 6

International Marketing Management Simulation (C) 6

International Brand Management (C) 3

International Product Development (C) 3

Global Retail Management (E) 6

MARKETING RESEARCH & BUSINESS INTELLIGENCE ECTS

Advanced Market Research (C) 6

Marketing Data Intelligence (C) 3

Quantitative Methods (E) 6

Qualitative Methods (E) 6

DIGITAL MARKETING ECTS

Digital Marketing Strategies (C) 3

Social Media Management (C) 3

Mobile Marketing Applications (C) 3

Digital Marketing Communications (C) 3

MASTER THESIS & INTERNSHIPS ECTS

Master Thesis (C) 9

Internships in Company (E) 6

Curriculum

More info at: www.iqs.edu/en/masters-mba/master-international-marketing-sales-management

(C) Compulsory courses.(E) Elective courses. Students can select 12 ECTS of elective courses.

MARKETING STRATEGY

INTERNATIONALIZATION

MARKETING RESEARCH

DIGITAL MARKETING

SALES MANAGEMENT

• On completion of 69 ECTS students will be awarded:- An Official Master’s degree in International

Marketing in a Digital Environment.- An institution-specific degree in International

Marketing & Sales Management issued by IQS–Ramon Llull University.

• There is a wide selection of courses combining theory & practice, allowing you to acquire an in-depth knowledge of international marketing in a digital environment, from international marketing strategy to digital marketing.

• Entirely taught in English.

• Classes, with an afternoon/evening schedule, are compatible with elective internships or part-time jobs (if applicable).

• You will be able to apply to PhD programs.

Master Thesis: an international marketing planThe purpose of the Master Thesis is to put into practice all knowledge acquired during the program, typically by writing up an international marketing plan or carrying out an applied research study within the marketing area.

The Master Thesis is normally supervised by an IQS Faculty member, with the possibility of co-supervision by two academics, where applicable.

Career opportunitiesIQS offers a personalized Career Service to support your professional development and find job opportunities through its extended network of companies. Some of the career opportunities you will have are:

13Dual Master Program

By sector• Marketing• Communication• Advertising• Social Media• Market Research• Public Relations• Sales• Event Management

By professional profile• Marketing Director• Communication Director• Brand/Product Manager• Key Account Manager• Commercial/Sales Director• Marketing Researcher • Marketing Analyst• Customer Manager• Digital Marketing Specialist• Communication and Advertising

Specialist

Internships opportunity within a company

This Master’s Program allowed me to train in a multicultural environment, due both to the dynamic way in which the classes are given, and to the chance I was given to have an international experience by sharing and working with other international students. It also offered me the opportunity to do an internship at an important company. It was a good choice for furthering my career”.

María HolgadoMaster in International Marketing and Sales Management Alumni. Class of 2013-2014.Currently working in Simon as a Product Manager.

Access to the Labour Market

100 %of students undertake internships in private companies

+ than 500 collaborating companies

90 % of IQS graduates find a job in less than 2 months

FORO DE EMPRESAS IQS

Every year, IQS and Fundación Empresas IQS organize the IQS Business Forum, an event in which students come into direct contact with the HR departments of the companies that attend and present their professional offers.

JOB EXCHANGE AND PROFESSIONAL GUIDANCE

Driving tools for your professional career such as workshops, orientation on the presentation of your CV and competencies interviews.

International job offers in the USA, United Kingdom, Germany, France, Belgium, Denmark, Ireland, among other countries.

Use of social networks to build your personal brand.

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15Dual Master Program

Companies related to IQSCompanies that belong to Fundación Empresas IQSor companies participating in the last Foro Empresas IQS

W

Science and Business Management united for industry innovation. IQS Tech Factory promotes the business ideas of our students: we provide them with support and advice from the beginning of their business adventure.

SECTORS OF THE

START-UPS

+60ADVISEDENTREPRENEURS

+19 M€ MOBILIZED INVESTMENTS

+50 ADVISED SPIN-OFFS AND START-UPS

ONLY ACCELERATOR OF STATEINDUSTRIAL COMPANIES

+150 JOBS GENERATED LAST YEAR

IQS Tech Fest EUROPE’S FIRST FESTIVAL OF INDUSTRIAL START-UPS

Automatization & motor solutions

New materials

Life sciences

Chemistry

Energy and environment

Advanced industrial techniques

Food

Sports

Wearables

IQS Tech FactoryCenter for entrepreneurship

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Create an account and log in to iqs.edu

Documentation to upload: • Transcription of records with an average grade in

a scale 0-10 • One colour ID photo with white background • Photocopy of valid ID card or passport on both sides • Document accrediting the requested level of English

to follow the Master • For the pre-registration for the Master in Global

Entrepreneurial Management: two letters of recommendation, personal statement, three passport size photos and the CV

You will have to pay a € 100 fee for the application assessment (refundable in case of not being admitted).

If your access studies have been completed outside of the European Union, you will have to provide a letter issued by your university confirming that the title is official and allows you to access a Master in the aforesaid university.

Seat reservationThe seat reservation is mandatory and guarantees the place in the chosen studies. In case of admission, you must make, from the pre-registration platform, the payment of the reservation fee of € 1000 (or $ 3000 for the Master in Global Entrepreneurial Management).

The seat reservation payment does not represent any additional cost, since it will be deducted from the total tuition fees once the enrolment is done.

The amount of the reservation of seat is only returned in case the student does not meet the access requirements.

Online pre-registration application at: www.iqs.edu/en/ online-preregistration

Admission process Once the study of your candidacy is resolved by the Admissions Committee, IQS will inform you of your admission through email and will specify the complementary information to the final resolution (for example, if you need previous training complements).

Master enrolment The places will be granted to the admitted students according to the pre-registration order and the payment of the reservation amount.

IQS will assign a day and hour to make the enrolment once the reservation fee has been paid.

Admission Process and Enrolment

For further information: IQS General Secretariat

Vía Augusta, 390 08017 Barcelona Tel. (34) 932 672 001

secretaria@iqs.edu

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17Dual Master Program

AII IQS School of Management programs are accredited by the AACSB (Association to Advance Collegiate Schools of Business, USA)

Chemical Engineering and Industrial Engineering Programs, accredited by the Engineering Accreditation Commission of ABET

2019

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IQS University programsDegrees

*IQS own Degree Program

Vía Augusta, 390 · 08017 BarcelonaTel. (34) 932 672 020comunicacioniqs@iqs.edu

www.iqs.edu

SCHOOL OF ENGINEERING

Undergraduate Programs· Biotechnology· Pharmacy· Industrial Technologies Engineering· Chemistry· Chemical Engineering

Graduate Programs· Analytical Chemistry· Pharmaceutical Chemistry (entirely in English)

· Materials Science and Engineering· Chemical Engineering· Industrial Engineering· Bioengineering· Postgraduate Program in Biotech

and Pharmaceutical Industry*

PhDs· Bioengineering· Chemistry and Chemical Engineering

GRADUATE DUAL DEGREE PROGRAMS· IQS School of Engineering Masters + Master’s

Degree in Industrial Business Management· Master’s Degree in Industrial Engineering

+ Master’s Degree in Materials Science and Engineering

· Master’s Degree in Chemical Engineering + Master’s Degree in Industrial Engineering

SCHOOL OF MANAGEMENT

Undergraduate Programs· Business Administration and Management (gradual Spanish-English)

· Business Administration and Management (entirely in English)

· Marketing (with double international undergraduate degrees)

Graduate Programs· Global Entrepreneurial Management

(entirely in English)

· International Marketing in a Digital Environment / International Marketing & Sales Management (entirely in English)

· Auditing and Management Control· Wealth and Financial Management· Industrial Business Management

(entirely in English group or Spanish group)

PhDs· Business and Territorial Competitiveness,

Innovation and Sustainability (CETIS)

UNDERGRADUATE DUAL PROGRAMS· Biotechnology + Business Administration· Industrial Engineering Technology

+ Business Administration· Chemistry + Business Administration· Chemical Engineering + Business

Administration· Chemistry + Chemical Engineering