MASTERDIGITALMARKETING

Get #FutureReady

COURSE GUIDE

Chances are you’re curious about this exciting landscape too or perhaps you’re already inspired to gain a deeper understanding of digital marketing to help you transform your career or business. Well, you’re not alone.

At The Left Bank, our team of dedicated and passionate professionals has already helped hundreds of students understand, analyse and exploit the exciting world of digital marketing.

We’re energised by the possibilities that the world of digital delivers and as Pierre Omidyar, the founder of eBay says, “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.”

Like to get to know us better?

Well, The Left Bank was launched by the leading tertiary education provider Academy of Information Technology, an established Australian Registered Training Organisation which is part of RedHill Education Limited.

In February 2018, The Financial Times ranked RedHill Education as the fastest growing education company in Australia. With campuses across Sydney, Melbourne and Brisbane, over 3,000 students a year experience a range of English, Vocational Education and Training (VET) and Higher Education courses.

We are a proudly Australian owned provider in education and training. We deliver a range of unique, engaging, high-quality courses designed to help our students gain better career prospects or greater knowledge to apply within their current industry or business. We’re excited to see how you dive deep into digital. Are you?

Why Study With Us? We’re a specialist team of digital educators who will provide you with experience in the exciting and dynamic area of digital marketing, digital strategy and website development. We utilise our deep industry connections and partnerships to create courses unparalleled in the quality of both content and delivery.

Your Story, Our Story

We can’t get enough of digital. In fact, we love it.

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“The digitisation of traditional media channels, among other driving forces, will mean there will be no distinction between digital marketing and marketing – all marketers will need to be digitally savvy as a result.”

—Susan Drew, Senior Regional Director for Marketing & Digital at Hays Recruiting

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Master Digital Marketing and be awarded a Diploma of Business BSB50215

ON-CAMPUS OR 100% ONLINE

Our Courses

Our Diploma of Business BSB50215 was Australia’s first vocational Diploma of Business to specialise in Digital Marketing. We’ll teach you how to optimise your Digital Marketing strategies and tactics in the context of Social Media, Search Engine Management, Search Engine Optimisation, E-Commerce and paid Digital Display Advertising. This course has been developed by leading Digital Marketing experts from within the Australian digital industry and features up-to-the-minute content covering all aspects of the digital marketing spectrum.

This qualification is awarded by Academy of Information Technology Pty Ltd (RTO 90511 | CRICOS 02155J)

Learn the following digital marketing concepts and skills:

• Email & Website Marketing

• Content Marketing

• Social Media Marketing (Facebook, Instagram & Hootsuite)

• Search Engine Optimisation (SEO)

• Display advertising, PPC (retargeting, display, video and designing creative) & Google Ads

• Data Analytics and Reporting (Google Analytics)

• MarTech and Automation (Hubspot)

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Digital now accounts for 55% of overall marketing budgets in Australia, with digital advertising in Australia having reached $8.5 billion.*

*PwC Online Advertising Expenditure Report

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Master Digital Marketing with our Diploma of Businsess (BSB50215)

On Campus Diploma of Business (BSB50215) Online Diploma of Business (BSB50215)

Cost

Domestic students

$5850*

International students

$6,600* + $250 enrolment fee*

$5,171*

+ $250 enrolment fee*

Duration 42 Weeks of study delivered over 48 Weeks 104 weeks (2 years)

Delivery Method

70% on campus / 30% online

2 days per week100% Online

Location Sydney or Melbourne N/A

Intake Dates

• 15 July 2019• 04 November 2019• 16 March 2020

Every 2 Weeks

Choose from flexible learning online or our on-campus course option.

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4 – Social Media Marketing

(BSBMKG537 Develop a Social Media Engagement plan)

Social media is an essential and powerful way to drive new business and increase revenue with companies now spending more on social media than traditional advertising. Use networks like Facebook, Twitter and Instagram to build an engaged online community that will buy from you. Learn how to create and implement results-driven social media marketing and paid advertising campaigns across various social media platforms.

5 – Search Engine Optimisation(BSBMKG535 Devise a search engine optimisation strategy)

A majority of people perform some sort of online search before making a purchase. Make sure your website gets found by Google and Bing and drive traffic to it through an effective SEO strategy. Learn how keywords, content and off-page factors work together to ensure your website is visible in search engine results.

6 – Digital Advertising(BSBADV507 Develop a media plan)

Promote your business and drive customers to your website using paid advertising methods such as Google Ads, display advertising and programmatic media buying. Plan, deliver and optimise an integrated digital advertising campaign that achieves results.

Block One Subjects Block Two Subjects Block Three Subjects

Course Structure – Diploma of Business

8 Subjects with 3 Study Blocks

1 – Introduction to Digital Marketing & Digital Marketing Philosophies(BSBMKG502 Establish and adjust the marketing mix)

Get an overview of the marketing basics and understand how the marketing mix has changed with the rise of the digital landscape.

This subject lays the foundation for the rest of the course.

2 – Content Marketing(BSBWRT501 Write persuasive copy)

Content Marketing is a pivotal area of Digital Marketing as we consume content online all day, everyday. Learn how to create engaging videos, blogs, social media posts and more to attract customers, promote your business and sell your products and services across various online channels.

3 – Email & Website Marketing(BSBMKG510 Plan e-marketing communications)

With nearly 105 billion emails sent each day, this marketing tactic is key to speaking directly to your customers. Find out how to build an email list (lead generation), communicate offers and promotions, create positive customer relationships, and reward loyalty. Learn how to develop a website strategy and integrate this into your digital marketing plan.

7 – Data-Driven Marketing(BSBEBU501 Investigate and design e-business solutions)

Ready to discover the fundamentals of the high-growth sector of E-commerce? Here, you’ll learn about the ideal structure of an E-commerce site and the impact of site design on customer transactions. You’ll also understand how to deal with customers at all points on the supply chain and learn about the infrastructure and logistics requirements of an E-commerce venture, and the typical start-up costs for a medium-sized business.

8 – MarTech & Automation(BSBINM501 Manage an information or knowledge management system)

As a Digital Marketer, you will use technology in your daily role. Learn how to use different platforms and software to better understand your customer, manage their information, optimise your marketing, and do your job more effectively. Use this information to set up automated marketing campaigns that run in the background and are sparked by customer details and behaviours.

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On-Campus study details

Our on-campus study option features 70% face-to-face learning and 30% online, available in Sydney and Melbourne. The course will teach you practical skills and give you the hands-on experience you need to become a Digital Marketing expert and job-ready candidate.

Intakes • 15 July 2019• 04 November 2019• 16 March 2020

Payment options for the Diploma of Business Choose the payment option that suits you or discuss an option that suits you with one of our Course Advisers.

Payment Options• Monthly installments through Ezidebit*• Cash or credit card payment• VET Student Loans^

Full-time study42 weeks of study delivered over 48 weeks.3 study blocks, each with a duration of 14 weeks.A recommended 16 hours of study per week.

Course price$5,850 – Domestic students$6,600 – International students

Study block durationEach study block to be completedFull-time – 14 weeks70% on campus / 30% online

*See Ezidebit terms & conditions visit:ezidebit.com

^For more information visit:studyassist.gov.au

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Intakes Twice per month

Payment options for the Diploma of Business Choose the payment option that suits you or discuss an option that suits you with one of our Course Advisers.

Payment Options• Monthly installments through Ezidebit*• Cash or credit card payment• VET Student Loans^

Online study details

Online study has obvious benefits. You get to learn in your own time. You can build your study plans around your busy life. But we’ve also discovered that learning online is a unique experience for every individual. That’s why we’ve created an educational experience focusing on your needs and desires, that’s engaging, fun and cutting edge. You’ll have access to your own educator via Skype, phone and email to support your student journey.

Self-paced study104 weeks of study.3 study blocks, each with a duration of 36 weeks.A recommended 12 hours of study per week.

Course price$5171 – No gap to pay, your VET Student Loan will cover the entire cost of the Diploma of Business (BSB50215).

Study block durationEach study block to be completedFull-time – 16 weeks100% Online

*See Ezidebit terms & conditions visit:ezidebit.com

^For more information visit:studyassist.gov.au

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53% of Australian marketers are concerned about a digital skills shortage in the industry.*

Get #FutureReady.

*20/20 Vision: A Marketing Leader’s View of Digital’s Future

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The Left Bank is a brand of the highly regarded Academy of Information Technology Pty Ltd (RTO 90511), an established Australian Registered Training Organisation with a strong track record of delivering high-quality learning experiences to hundreds of students each year across its various digital curriculum specialisations. AIT is approved by the Australian government to offer VET STUDENT LOANS to eligible students.

VET STUDENT LOANS is a loan scheme provided by the Australian Commonwealth Government that assists eligible students to pay part or all of their tuition fees.

Academy of Information Technology Pty Ltd is an approved provider of FEE-HELP and VET Student Loans. Eligible students can borrow up to the FEE-HELP limit over their lifetime. You can pay your loan back through the Australian taxation system when your annual income reaches the minimum repayment threshold.

To learn more about FEE-HELP and VET Student Loans visit:

www.studyassist.gov.au or

www.ait.edu.au/government-student-loans

What are VETstudent loans?

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Annette StaglienoAnnette comes from a solid marketing and communications background within the music and entertainment industry. Over the past 15 years, Annette has worked with global brands such as MTV, Sony Music, Universal Music and publishing giant Pacific Magazines. She has developed digital marketing campaigns for number-one selling artists and Australia’s most loved celebrity bible — Who Magazine. She has a thorough understanding of all things digital marketing and loves to keep on top of the ever-changing digital landscape. Specialties: Social Media Marketing, SEO/SEM, Content Creation, Marketing Strategy.

Our Educators

Sharna BregmanSharna is an interactive and multi-platform producer with a passion for technology, quality, innovation and beautiful user experiences. She has spent the last six years producing large-scale interactive kiosks, mobile apps, games, web apps and social campaigns for some of Australia’s biggest brands. After graduating with a Bachelor of Media (Multimedia) & Law and a Master of Digital Media, she worked as a Video Producer and Editor before moving into the world of advertising and technology. Specialties: User Experience, Information Architecture, Systems Integration, Project Management (PMP), Website Technology (HTML, CSS, JavaScript etc).

Adriana Fari-PalkoAdriana’s role with The Left Bank draws upon six years’ experience in digital advertising. On the agency side, Adriana worked with Ogilvy and Graffiti BBD Romania. In Australia, she swapped the creative side of advertising with the technical part by working with Adslot, a leading provider of media trading platforms in APAC. Adriana has worked with GroupM APAC, News Corp, Fairfax, Google, Pepsi, Bepanthen, Wienerberger. As a qualified yoga teacher, Adriana also aims to fully support students throughout their learning experience, by integrating mindfulness into her student mentoring and communication. Specialties: Social Media, Media Planning and Buying, Programmatic Advertising and Ad Serving.

Eloise SmithEloise has a genuine passion for supporting entrepreneurs and small business owners in pursuit of their marketing goals and business dreams. Having worked as a strategic marketing consultant for the last decade she has overseen countless projects for businesses varying as widely as cafes, to manufacturing tech start-ups to video games. Eloise’s industry experience is underpinned by a Masters Degree in Marketing and she is dedicated to empowering her students and sharing her knowledge. Specialties: Marketing strategy, email marketing, social media, digital marketing strategy, marketing automation, branding.

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Jenny WilliamsJenny is currently the CMO of The Hospitals Contribution Fund of Australia (HCF). Jenny has worked on marketing strategies for clients and agencies across Asia, America and Europe. With a strong focus on digital, Jenny has implemented major digital change either through the evolution or the creation of totally new business models. Jenny is an active participant in digital industry associations, speaks frequently at conferences and has developed and run training programs for both AdSchool and private clients.

Specialties: Digital Marketing, Advertising, Information Architecture, Usability, Email Marketing, Technology & Database Usage in Marketing, Public Speaking, Training.

Ronan MasonRonan Mason is a digital pioneer. For 15 years, he has worked for global brands such as Virgin, Warner Music, Universal Music, MTV and Sony Computer Entertainment. He is not only passionate about all things digital, but is also an avid reader, travel-holic, sports aficionado and obsessed music fan.

Specialties: Digital Marketing, Content Marketing.

Alex WainAlex Wain is a digital professional with a unique mix of online expertise. Over the last 11 years, and across media, digital and entertainment portals, he has worked with companies like Universal Music Group, Rolling Stone Magazine, music portal Soundbuzz, social networking site Myspace and the Australian charity, Cancer Council NSW. He is the co-founder of pop culture site sobadsogood.com, which gets over 1 million visitors each month. He is also regarded as one of Australia’s Top 10 bloggers.

Specialties: Social Media, Content Marketing and Blogging.(HTML, CSS, JavaScript etc.)

Hersh SinghHersh Singh is a digital marketing professional. With extensive experience in development and facilitation of onsite SME Internet Business Strategy, Search Engine Optimisation, Web Production and Digital Media Buying. A Google certified professional, he has over 5 years of experience coaching & mentoring individuals and corporations in the field of search marketing, including companies such as Vodafone, GlaxoSmithKline, Clestra & Redhill Education.

Specialties: Digital Marketing, SEO, SEM.

Industry ExpertsThe Left Bank has deep relationships with an ever-growing list of digital experts across Australia who we tap into to stay ahead of the changing digital landscape and to provide monthly webinars to The Left Bank students.

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The Left Bank education experience

Study anytime, anywhere, on any deviceYour learning experience will include access to materials on Canvas, a learning platform that delivers an intuitive cloud-based user experience that allows you to view content across multiple devices, so you can access materials anywhere and anytime.

• 24-hour access to your course, 7 days per week

• Just call us to request changing the pace of your study to suit your needs

• On-demand support, assessment and guidance.

Your own personal educatorStudy with The Left Bank and be supported by your own personal digital educator who is equipped to support your journey from enrolment to graduation.

• Be guided through your orientation process

• Weekly one-on-one sessions with your educator to help keep you on track

Proactive supportAs a student, you’ll receive personalised support from our team who are completely focused on your needs and available seven days a week. You get this support right from the start of your course and all the way through to graduation.

• Dedicated email support service

• Personal consultations available with student services

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Interactive educational webinars and Lynda video accessImprove your practical skills through highly interactive, monthly educational webinars. From digital design to digital marketing, to setting up your website or improving your SEO, these webinars will educate you while allowing you to ask questions and share knowledge.

Topics are chosen in collaboration with students to address the skills and issues identified as most important for your career. In addition, by choosing our courses, you’ll bring your learning to life through access to thousands of videos from Lynda.

Get access to support materials that empower you to succeed.

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Jen NevilleWhat subject are you up to?

Subject 3 Social Media Management

What was your motivation for starting

this course?

Having been in a Marketing role during the late 90’s then leaving the work force to have my family and be a stay-at-home mum for 12 years, I found my Marketing skills completely out of date. Returning to a role in Marketing was going to be difficult if I did not update my skills.

Do you have any study tips to share?

Well, I’m a mum of three who works full-time with a husband who has a very demanding job. I have found coming home and setting everyone up at the kitchen table with homework, including me, works well.

Headphones on with loud music playing to drown out the cries of “Mum where is this” or “Darling what’s for dinner” works well too.

I have learnt to be kind to myself and not stress about the house being not as organized. Continually reminding myself and my family that it will end! I also have a very supportive work place and wonderful team of people I work with.

The online workshops have been a great way of remaining informed and keeping the spark for study going.

When workshops are on during the day, my team know that if my headphones are on and the sign on my screen saying “I’m in a class” is up, then they know that I am online, listening to the dulcet tones of Marek, the soothing voice of Sharna and now the explosive enthusiasm of Annette. Studying alone is hard yakka, anything I can do to connect with others on this journey is to my advantage.

What has been your greatest achievement whilst doing the course so far?

Applying for a job in the Marketing team at my current employer and actually getting the job.

My role is directly related to everything I am learning. My job satisfaction has risen (although so has the stress), I love what I do. Communications Coordinator is perfect for my personality and skill set.

Student Spotlight

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Student Spotlight

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94% of businesses hired at least one person for their marketing team in 2018.*

*2019 Marketing Hiring Trends, McKinley Marketing Partners

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theleftbank.edu.au Phone: 02 8355 3835Email: info@theleftbank.edu.auOffice Hours: Monday – Friday, 8:30am – 5:30pm

The Left Bank is a brand of leading Digital Media School Academy of Information Technology (AIT) and a part of the ASX-listed RedHill Education Group.

RTO code: 90511 | CRICOS: 02155J | Registered Higher Education Provider: PRV12005