Master Builders members workshop presentation

Presentation

Make 2013 the

year of new

businessMaster Builders AssociationThursday 7 March 2013

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Make 2013 the year of new businessThursday 7 March 2013

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What’s your biggest problem

with your business website?

Does your business website do all this?


1. Generating website

traffic


leads

3. Turning

web leads into

customers4.Strategy

and campaign analysis

Components of an effective lead generating website

How many does your website have?



traffic


leads

3. Turning

web leads into

customers4.Strategy

and campaign analysisSearch engine

optimisation (SEO)

Online forms and landing pages

Blogging

Email marketing

‘Bottom of the funnel’ sales offers

Quarterly goals

Continual performance tracking

‘Top of the funnel’ offers

What’s wrong with this website?


_

Get your website performing as

your most powerful marketing

tool with inbound marketing.

Inbound marketing costs 60% less for

every qualified enquiry (lead).

Tradi

tiona

l out

boun

d m

arke

ting

chan

nels

Mod

ern

inbo

und

mar

ketin

g ch

anne

ls

$0 $50

$100 $150 $200 $250 $300 $350

$332 $134

Cost per qualified enquiry (lead)

Source: Hubspot ‘The State of Inbound Marketing’ 2012


Inbound marketing produces higher

quality enquiries (leads).

TimingThey’re in the

mood for researching and enquiring when

they find you online.

You need: online forms and landing

pages.

Relevance

Your website is relevant to what

they have searched in Google.

You need: search engine

optimisation (SEO).

ValueYour website

contains content that is useful to

them.

You need: a blog, fact sheets and case studies.

Three reasons why your inbound leads are higher quality than the people who receive your outbound marketing materials.


Inbound marketing is more measurable.

How many people saw your last newspaper ad?How many of those people became qualified leads?How many of those leads became new customers?


Inbound marketing compounds over

time.

Organic web traffic has quadrupled as a direct result of our inbound marketing program.We haven’t spent a cent on pay-per-click internet advertising!

Jan-12

Feb-12

Mar-12

Apr-12

May-12

Jun-12Jul-1

2

Aug-12

Sep-12

Oct-12

Nov-12

Dec-12

Jan-13

0

20

40

60

80

100

120

140

160

180

200


One simple inbound marketing program that does all this



traffic


leads

3. Turning

web leads into

customers4.Strategy

and campaign analysisSearch engine

optimisation (SEO)

Online forms and landing pages

Blogging

Email marketing

‘Bottom of the funnel’ sales offers

Quarterly goals

Continual performance tracking

‘Top of the funnel’ offers

Special offer (cont.)

… by giving you all this:

• A brand new five-page optimised website

built on our all-in-one web marketing platform (optional)

• Professional website copywriting to engage and impress your web visitors

• Email marketing campaigns to nurture your leads until they’re ready to

buy

• Keyword optimised content (such as blogs and case studies) to present you

as the expert and get you ranking in the search engines

• Landing pages to capture all of your new enquiries

• Ongoing search engine optimisation / keyword analysis to keep improving

your search engine rankings over time

• Quarterly strategic reviews and performance reports.


Client case study: one month with inbound marketing

This client has already exceeded all of their targets for this quarter.What will be achieved after six months? Twelve months?

Started inbound marketing 1 January 2013

Website lead conversions


_


_

Make 2013 the year of new

business. Seriously.

Register your interest here:

http://consult.beccamarketing.com.au

/web-marketing-package-for-small-business-all-in-one/

http://consult.beccamarketing.com.au/web-marketing-package-for-small-business-all-in-one/



Questions

?

Thursday 7 March 2013

Make 2013 the year of new business

Helpful links

• View today’s presentation slides:

http://www.beccamarketing.com.au/blog/post/master-builders-workshop-make-2013-the-year-of-new-business

/

• Subscribe to the Becca Marketing blog:

http://consult.beccamarketing.com.au/subscribe-to-blog/

• Connect with Becca Marketing on Facebook:

http://www.facebook.com/beccamarketing

• Follow Becca Marketing on Twitter:

@becca_marketing

• Connect with Rebecca on LinkedIn:

http://www.linkedin.com/in/rebeccamadsen

• Send us an email:

[email protected]

Thursday 7 March 2013

Make 2013 the year of new business

_

http://www.beccamarketing.com.au/blog/post/master-builders-workshop-make-2013-the-year-of-new-business/








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Master Builders members workshop presentation

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