A Design Project for Youngster’s Portal

Master Thesis

Maris ÜkstiIMKE

2009

Problem

For developing a portal for youngsters, the main problem is the age goup of the aim target - it is hard to presage what interests teenagers (besides game environments and social networking)

What are the functions that a young people searches from the website, that wants to have him or her as a daily user?

Aims

To develop the design model of a website for youngsters

To find out the functions that interest young people in a certain website

Goals

To create the design model that would fit in Delfi’s portfolio:

Publik (entertainment) Sport Forte (science & technics) Naistekas (women) MisToimub (events) Täheke (children) TV

Types of Personas

Mari (10) goes to school, interests: reading & music

Gert (12) - goes to school, interests: computer & friends

Karina (14) - goes to school, interests: studying Jaagup (16) - goes to school, interests: football,

girls, TV

Negative Types of Personas

Liisa (6) - kindergarten, interests: dolls, drawing

Kelli (20) - student in university, knows what she wants to do

Robert (19) - student in buildingschool , works

Thank you!

That’s all for now :)