MassTLC Social Media Autodesk presentation
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Transcript of MassTLC Social Media Autodesk presentation
![Page 1: MassTLC Social Media Autodesk presentation](https://reader036.fdocuments.in/reader036/viewer/2022082919/553809554a79598e758b46ce/html5/thumbnails/1.jpg)
© 2009 Autodesk
AUTODESK DAVID MILLS SOCIAL MEDIA MARKETING MANAGER
![Page 2: MassTLC Social Media Autodesk presentation](https://reader036.fdocuments.in/reader036/viewer/2022082919/553809554a79598e758b46ce/html5/thumbnails/2.jpg)
© 2009 Autodesk
![Page 3: MassTLC Social Media Autodesk presentation](https://reader036.fdocuments.in/reader036/viewer/2022082919/553809554a79598e758b46ce/html5/thumbnails/3.jpg)
© 2009 Autodesk
Social Media Marketing Manager• Execute Marketing Goals and Objectives through Social Media • Internal Social Media Advocacy and Awareness
Social Media at Autodesk• Product Support: Lower Cost per Support Case• Product Design: Explain ‘Why’ & Invite Feedback• Customers: Self Support
Vision: Social Media are the premier tools in the Autodesk marketing mixStrategy: Develop programs that extend marketing objectives and position
Autodesk AEC within modern channels of customer influence Objectives:
• Building Information Modeling Awareness• Cross Sell our Portfolio of Products• Global Consistency of Message• Develop Customer Advocates
![Page 4: MassTLC Social Media Autodesk presentation](https://reader036.fdocuments.in/reader036/viewer/2022082919/553809554a79598e758b46ce/html5/thumbnails/4.jpg)
© 2009 Autodesk
Blogger Day• 12 Most Influential Non-Autodesk Bloggers • Advanced Overview of Upcoming Release• Exclusive access to Product Team• Invited to Blog Immediately
The Opportunity• Develop Customer Advocates• Detect Confusions Prior to Launch• Present a Balanced View of Release• Raise Release Awareness• Incent Blogger Activity
Details• Influential = Subscribers * Posts Per Week• Medium: Adobe Connect• Timing: 3 Days Prior to Launch• Non-Disclosure: FULL Disclosure• Metrics: Number of Downloads, Web
Sentiment, Blogger Activity, Feedback