Massey Ferguson Press Release Antarctica2 Expedition Reaches South Pole Master 091214

6
NEWS RELEASE www.masseyferguson.c om 09 December 2014 CONTACT: Paul Lay Manager, Public Relations & Communications Tel: +44 (0)2476 851209 Email: [email protected] Download pictures from http://assets.agcocorp.com Searchword Antarctica2DreamFulfilled-091214 More pictures of the exciting scenes of the team's arrival at the South Pole will be available later today (9th December 2014) as soon as they are received via satellite link from the ice To the South Pole by Tractor – Mission Accomplished, Dream Fulfilled! Celebrations as Antarctica2 Expedition Team and MF 5610 Tractor Reach Their Polar Destination (04.30 hrs CET, 09 December 2014, Geographical South Pole): Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), reports that, after a gruelling 2500 km ice-journey, the Antarctica2 Massey Ferguson is a worldwide brand of AGCO Corporation www.agcocorp.com

description

Massey Ferguson/Manon Osservoort

Transcript of Massey Ferguson Press Release Antarctica2 Expedition Reaches South Pole Master 091214

Page 1: Massey Ferguson Press Release Antarctica2 Expedition Reaches South Pole Master 091214

NEWS RELEASEwww.masseyferguson.com

09 December 2014

CONTACT:Paul Lay

Manager, Public Relations & Communications

Tel: +44 (0)2476 851209

Email: [email protected]

Download pictures from http://assets.agcocorp.comSearchword Antarctica2DreamFulfilled-091214 More pictures of the exciting scenes of the team's arrival at the South Pole will be available later today (9th December 2014) as soon as they are received via satellite link from the ice

To the South Pole by Tractor – Mission Accomplished, Dream Fulfilled!

Celebrations as Antarctica2 Expedition Team and MF 5610 Tractor Reach Their Polar Destination

(04.30 hrs CET, 09 December 2014, Geographical South Pole): Massey Ferguson, a

worldwide brand of AGCO (NYSE:AGCO), reports that, after a gruelling 2500 km ice-

journey, the Antarctica2 expedition team arrived with its MF 5610 tractor at the South

Pole today. All are safe, well and in high spirits.

Immediately relaying the exciting news from the ice, the crew announced: “04.30 hours

CET. This is December 9th, Camp 17. After 17 days and 2500 kilometres, we are at a

red and white striped pole with a reflective ball on top, surrounded by flags. This is

South 90 – as far South as anybody can go. It’s unbelievable – at the South Pole there

is a red Massey Ferguson tractor! We’re all ecstatic to be here and so proud to be

Massey Ferguson is a worldwide brand of AGCO Corporation www.agcocorp.com

Page 2: Massey Ferguson Press Release Antarctica2 Expedition Reaches South Pole Master 091214

taking our hero shots with the tractor that never gave us cause to doubt that it would be

up for the challenge. Thank you all for your support.”

The adventurous 2014 Antarctica2 mission aims to drive a Massey Ferguson MF 5610

agricultural tractor on a 5000 km round trip from the coast of Antarctica to the South

Pole. The quest echoes the achievement of explorer Sir Edmund Hillary who led the first

mechanised expedition to the South Pole in 1958 using Ferguson TE20 tractors.

In taking Antarctica2’s Expedition Lead Driver, Manon Ossevoort safely to her

destination, the MF 5610 has helped her fulfil a lifelong dream to drive a tractor to the

‘end of the world’. Celebrating this amazing feat with her fellow team members on

arrival at the South Pole, Manon hugged the tractor and exclaimed: ”Wow! I’ve made it!

It’s such a beautiful feeling and I’m so grateful to Massey Ferguson to have made this

possible. It’s such a huge dream come true. To have dreams is beautiful but to see

them realised is the most extraordinary feeling. I’m inspired.”

The 38-year-old actress and theatre-maker has already driven a tractor 38,000 km from

her home in the Netherlands across Europe and Africa. The final leg of her journey was

brought within reach when Massey Ferguson accepted to sponsor her to achieve her

goal with an MF 5610. Together with the support of other farm equipment industry

partners and the expertise of her polar crew, she has been able to complete her dream

voyage. “I found that my travels by tractor inspired others to talk about their own

dreams, so I set about collecting these dreams with the goal of taking them to the South

Pole with me,” she says.

As one of her first jobs on reaching the Pole, ‘Tractor Girl’ Manon will build a snowman

and symbolically entrust it with the dreams of all the people who have been caught up in

her story. “I want people to believe in the power of their dreams – to know that with grit

and determination, you can achieve your aspirations. I had the seemingly impossible

dream to drive a tractor to the South Pole. You just have to believe in it.”

Massey Ferguson is a worldwide brand of AGCO Corporation www.agcocorp.com

Page 3: Massey Ferguson Press Release Antarctica2 Expedition Reaches South Pole Master 091214

It was an incredibly challenging trip across the ice, taking 17 days of tough driving. With

the Antarctic’s constant daylight at this time of year, the team created their own 30-hour

days, driving the MF 5610 hard for 23 hours or more at a stretch, pausing only briefly for

routine maintenance and driver changeover before pushing on. The tractor engine has

been running virtually non-stop since the expedition departed on 22 November.

Not surprisingly, both the tractor and team were left battered and bruised by the hostile

environment and ferocious surface conditions. Along the way, they tackled treacherous

crevasse fields, steep climbs, punishing sastrugi (solid ice-waves as much as a metre

high) and deep, soft snow. Crossing the Gabienz Mountains at 3400m altitude,

temperatures plummeted to minus 56 degrees C with wind chill. At one point a massive

solar storm blacked out communications. However, man and machine rose to the many

challenges, proving their resilience and reliability in this extreme environment

Commenting, Richard Markwell Vice-President and Managing Director, Massey

Ferguson, Europe/Africa/Middle East said: ”We were gripped by Antarctica2’s adventure

across the ice and over some of the roughest terrain on the planet. Congratulations to

the whole team! It’s an immensely proud moment for Massey Ferguson and everyone

associated with our farm machinery. As a great example of Massey Ferguson’s

straightforward dependability, our tractor had a job to do and delivered on all fronts.

Manon’s challenge to us to accompany her on her expedition was one which we were

willing to accept and always confident to win. As such, Antarctica2 is a reminder to a

global audience of the challenges facing a new generation of farmers and of the rugged,

reliable equipment they need to meet the world’s growing demand for food. Challenges

which Massey Ferguson is committed to help them win too.”

After a day’s rest at the South Pole, the Antarctica2 team will pack up, turn round and

embark on the same route back to Novo Runway on the Antarctic coast. They will follow

in the exact tracks of their outbound trip which now having iced over, should speed up

their return journey. With luck, they could be back before Christmas.

Massey Ferguson is a worldwide brand of AGCO Corporation www.agcocorp.com

Page 4: Massey Ferguson Press Release Antarctica2 Expedition Reaches South Pole Master 091214

Together with Massey Ferguson, Antarctica2 has enlisted the help of leading industry

partners including Trelleborg, Castrol, AGCO Finance, AGCO Parts, Fuse Technologies

and MechaTrac.

Expedition Ambassador and Lead Driver, Manon Ossevoort, is supported by an expert

team on the trip including polar explorers Matty McNair (Expedition Lead Guide ) and

her daughter Sarah McNair-Landry (Expedition Guide and Audio-Visual Support),

Nicolas Bachelet (Lead Mechanic) and Simon Foster (Creative Director and Audio-

Visual Lead). Expedition specialists, Arctic Trucks are providing guidance and safety

support.

You can follow the team’s return trip at www.AntarcticaTwo.com and #BelieveInIt

ends

Note for editors: For more information and images on Antarctica2, please visit the

dedicated press area on the web site: http://www.antarcticatwo.com/press

About AGCO

AGCO (NYSE: AGCO) is a global leader in the design, manufacture and distribution of

agricultural machinery. AGCO supports more productive farming through a full line of

tractors, combines, hay tools, sprayers, forage equipment, grain storage and protein

production systems, tillage implements and replacement parts. AGCO products are sold

through five core machinery brands, Challenger®, Fendt®, GSI®, Massey Ferguson®

and Valtra® and are distributed globally through approximately 3,100 independent

dealers and distributors in more than 140 countries worldwide. Founded in

1990, AGCO is headquartered in Duluth, GA, USA. In 2013, AGCO had net sales

of $10.8 billion. www.AGCOcorp.com

Massey Ferguson is a worldwide brand of AGCO Corporation www.agcocorp.com