Leadership in the 22nd Century Panel ~ Bengalaru , Wednesday 23 rd February 2011
Mass Technology Leadership Council Sales & Marketing Panel
9
Change Leveraging Marketing Resources for Maximum Revenue Growth 2009- 2010 Marketing Shift Product, Industry, Solution Mktg Field Marketing Support Marketing Communications Digital Marketing/Social Media Direct Marketing Campaign Management Partner Marketing Event Marketing Marketing Operations Market Intelligence PR Advertising Sales Enablement Analyst Relations Technical Marketing
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These are my slides from the MassTLC breakfast on March 18, 2010.
Transcript of Mass Technology Leadership Council Sales & Marketing Panel
Change
Leveraging Marketing Resources for Maximum Revenue Growth
2009- 2010 Marketing Shift
Product, Industry, Solution Mktg
Field Marketing Support
Marketing Communications
Digital Marketing/Social Media
Direct Marketing
Campaign Management
Partner Marketing
Event Marketing
Marketing Operations
Market Intelligence
PR
Advertising
Sales Enablement
Analyst Relations
Technical Marketing
Leveraging Marketing Resources for Maximum Revenue Growth
Key Reasons for Marketing Shifts:“Tried and true” losing pop (webinars, whitepapers, emailMore focusIncrease engagement
20 November 2002
Reality: business value still drives spending and social media ROI is a soft
20 November 2002
Think of social media as...
• Integrated with marketing strategy
• Not at expense brand push and pull tactics
• Can't live on inbound alone
20 November 2002
Initiative Spotlight: More social media ready content
Short,Cheap,Entertaining
Tells our story!
20 November 2002
SpotlightMore “Microcelebrities”
Telling the stories of the new Novell
20 November 2002
Succeed or fail fast
Spotlight: Thinking agile,
low cost and fresh
Metrics (action, reaction, result)Training/DevelopmentCultural change
Leveraging Marketing Resources for Maximum Revenue Growth
December 31, 2010, Our Social Media Vision
20 November 2002
Otherwise:Frank Days
Director, New and Social MediaNovell
[email protected]@tangyslice
www.tangyslice.com
Found everywhere
as Tangyslice
