Mass Relevance
20
INSPIRING BRANDS TO INVOLVE THEIR AUDIENCE
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presentation by Jeremy Mauer, Market Director, Mass Relevance (@massrelevance), at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
Transcript of Mass Relevance
INSPIRING BRANDS TOINVOLVE THEIR AUDIENCE
TIMELINE
THE SITUATION
Explosive growth of real-time content
THE CHALLENGE
HOW DO I LEVERAGE THE POWER OF
SOCIAL PARTICIPATION TO IMPROVE THE
PERFORMANCE OF ALL MY MARKETING
AND ADVERTISING ACTIVITIES?
SOCIAL EXPERIENCES INCREASE ADVERTISING ROI
THANK YOU!Jeremy MaurerSales & Business DevelopmentMass [email protected]@JeremyMaurer