Problem

Solution

• Functional and fashionable face masks

• Simple & easy to use online platform• User generated designs• Up-vote system• Community focused

• Give people the power of choice & expression

Solution

Competition

Comparison

• No Community

• No ‘Up-Vote’ System

• Limited in Customisation

• Only one fabric choice

• Strong Community Engagement

• Simple Design Process

• Ease of Navigation on Website

• Effortless sign-up using Social Media

Our Mission

Empowering people with a product that allows them to feel healthy, happy and fashionable at the

same time!

Team

• Complimentary skill-sets of the founding team

• Experienced and successful mentors

Market

Potential market keeps increasing due to:

• Increased health awareness

• Pollution

• Infectious diseases

Market – Secondary Research

Surgical mask industry in Hong Kong:

• Standardized products

• Manufactured in China

• Retail and wholesale (e.g. hospitals) sales

• Prices can increase rapidly during flu seasons

Market – Primary Research

Surveyed 40 people online through Hong Kong contacts (lecturers and students)

• 85% care about the design when making purchases

• 54% have made online purchases of custom designed clothing/accessories online

Market – Primary Research

14-18 19-25 26-40 40+ 0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

4.50

5.00

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Masks across age groups

% of respondents using masks Average no. of masks used per month

Sales Price

• A pack of 3 masks and 10 filters for HKD99.99 (€11.74)

• Filters:• 10 for HKD14.99 (€1.76)• 20 for HKD24.99 (€2.93)• 50 for HKD49.99 (€5.87)

Business Model - RevenueRevenueMasks

Filters• Razor–blade model• High lifetime value of customers• Pricing flexibility

Business Model – Average Customer

Hong Kong Pearl River Delta China

Masks per year 2-3 2-3 2-3

Filters per month 5 7 10

Marketing and Distribution

• Invite a friend for discounts

• Social media

• Designers and fashion shows

Business Model - Costs

Costs

Materials

Labour

Machinery / Outsourcing

General & Administrative

Sales and Marketing

Software management

Cost Structure• Materials for shell of mask from different suppliers:• Linen [Per 1000 Metres]• Nantong Toptex Co. (HKD 28,000= €3,170)• Dongguan Yiheng Fabric Co. (HKD 39,000 = €4,400)

• Nylon [Per 1000 Metres]• Hangzhou Daheng Filter Cloth Co. (HKD 39,000 = €4,400)

• Cotton [Per 1000 Metres]• Xinchang Kaixin Textile Co. (HKD 23,333 = €2,650)• Shaoxing County Bizheng Textile Co. (HKD 17,000 = €1,925)• Dongguan Yimao Filter Media Co. (HKD 12,000 = €1,360)

Cost Structure• Example to illustrate cost of cheapest cotton

mask:• Use ¼ Metre of Cotton • 1000M = HKD 12000• 1M = HKD 12• ¼ M = HKD 3 (€0.30)

• Cost of outsourcing to print is unknown.• Cost of licensing is also pending.• Labour costs depending on quantity of orders.

Cost Structure• Licensing

Sales Price

• A pack of 3 masks and 10 filters for HKD99.99 (€11.74)

• Filters:• 10 for HKD14.99 (€1.76)• 20 for HKD24.99 (€2.93)• 50 for HKD49.99 (€5.87)

Expected Turnover

• Cost of Producing Mask HKD 0.30• Cost of producing 1 Filter HKD 0.11

(10 filters = HKD 1.10)

• A pack of 3 masks and 10 filters for HKD99.99 • Expected Sales of 8,000 units in year 1

HKD99.99 = HKD799,920 (€90,640.87)

Healthy is cool.