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IBM Mashup Center Roadmap 2009

IBM Mashup CenterUnlock data. Remix content. Unleash productivity.

Amplify Your ROI Getting Things Done Quickly and Economically With Enterprise Mashups

Nicole Carrier, Program Director, IBM

Agenda

Speed and Agility Through Enterprise Mashups

Introduction to Key Mashup Concepts

Top 6 reasons why you should care about mashups

Additional Real World Mashup Examples

IBM Mashup Center

Introduction to IBM Mashup Center

Demo

What is a Mashup?

A mashup is a lightweight web application created by combining information or capabilities from more than one existing source to deliver new functions & insights. Rapid creation (days not months)

Reuses existing capabilities, but delivers new functions + insights

Requires less technical skills

Often mixes internal and external sources

Google Gadgets

WebWeb

ERPCRM

QuickrConnections

CommerceECMLegacyEnterprise Applications

Mashup

Portal/portletsDomino

WAS

Platforms

JDBC DBMQMQSeriesWeb services

Info Server

IMSEnterprise Information

A widget is a small application or piece of dynamic content that can be easily placed into a web page

Widgets are called different names by different vendors: gadgets, blocks, flakes

Widgets can be written in any language or and can be simply HTML

Mashable widgets pass events, so that they can be wired together to create something new

What is a Widget?

Main Point: Widgets are a small application or piece of dynamic content that can be easily placed into a web page. Business users can add widgets to a mashup. Part of the value of widgets is that they can be easily connected to each other sometimes called wiring where a click in one widget automatically updates a view or function in another widget this is a very simple interface that business users can drag and drop widgets and easily connect them to create something new. These are conceptually similar to Portlets.

Reuse existing assets in new combinations

Speeding Development The Mashup Creation Process

Assemble

Transform

Discover

Develop & Unlock

The first step in building your first mashup is to make sure you have access to the desired data sources. This typically involves unlocking your existing enterprise, departmental or personal data sources by exposing that information into a common, reusable format- which is often a feed. Once the appropriate feeds are created, customers will often want to put a visualization on top of that information by turning it into a widget.

Each time one of the fundamental building blocks (feeds / widgets) is created for your desired mashup, you can publish it to the catalog, where it can be shared with others in the community. Now, when someone wants to create a mashup, they can start by selecting or discovering the appropriate widgets or feeds from the catalog, perhaps transform or remix a few of the feeds together to get the right information, and then, using code-free assembly tooling, business users (or really anyone with the right access control to the mashup environment) can assemble together these widgets into new applications, which can also be shared with other users.

Top 10 Reasons Why You Should Care About Mashups!

Reduce project uncertainty, helping to compress project timelines

Speed application delivery thru a virtuous cycle of reuse

Lower backlog via self-service development

Agility to quickly assemble applications for new situations

Gain valuable insights through information remix

Innovate and create value through community contribution

Get results faster by accessing information in place

Save time and money by leveraging 3rd party services.

Better align IT and business through rapid prototyping

Extend reach and value of SOA Achieve the Last Mile of SOA

1- Reduce Project Uncertainty, Compressing Timelines

Rather than.

Customer/ Line of Business

PM/Analyst

Architect

Development

Test/Doc

Customer/ Line of Business

Many Months Average 3 weeksWhat about leveraging an agile design to delivery paradigm?

Customer/ Line of BusinessDevelopers(1 to few)

Test/Doc

Customer/ Line of Business

Days Reduce project variability

Speed delivery

Allow for instant feedback from business

2- Speed Application Delivery thru a Virtuous Cycle of Reuse

Discover assets needed in catalog

High Level Mashup DevelopmentProcessContribute assets back to communityReuse + Sharing = Speed

Improve ROI through reuse of existing assets to meet new needs

Any new reusable asset (mashup, widget, feed) can be contributed back to the community catalog

Building one mashup makes building the next mashup even faster

Shorter time to value

Faster development

Createmissingcomponents

2- Real ROI, Real Fast Example- Large Financial Institution

Use Case: Next-generation customer engagement / transactional site

Information Sources: Mix of internal and external sources, mix of database, web services, ECM content

Initial Scoping Estimate / Conventional Approach: 54,000 man hours

Agile / Mashup Approach: 25-30,000 hours

First Year Hard Cost Savings (using 30k hours) = $2,735,000

First Year ROI (using 30k hours) = 710%

Assumes $130 an hour all in development costAssumed $385,000 in mashup center costs being added to cost of Agile approach THESE ARE REAL NUMBERS CALCUATED BY GBS AND ACCEPTED AS ACCURATE BY THE CUSTOMER AS VALID

3- Lower Backlog Via Self-Service Development

Number of users per application# of applicationsBacklog of tactical applications.

Strategic, long-term apps (created by IT.)

Skills & Cost Gap

Challenges: IT is resource constrained, new business requests create a backlog

Too expensive to use traditional skills/ processes for applications in the long tail

Business users go around IT creating more problems (e.g., Excel sprawl)

IT creates catalog of assets and provides code-free assembly tools to line of business

Business users can create and share their own tailored applications for personal or team use without IT intervention

IT can focus on more strategic applications

Solution: Do it yourself IT

4- Agility To Quickly Assemble Apps For New Situations

The NEO Demo is a spiral demonstration of NextGen Aviation capabilities. It demonstrates functional improvements made possible when information is widely available across agencies (FAA, DoD, DHS, NASA).

Boeing saw a need for authorities to use existing data and systems to react to unexpected events and develop new capabilities. During Hurricane Katrina authorities could not quickly use existing systems to find airports that were opened and had runways with enough capacity to land transport planes carrying relief supplies.

Within three weeks Boeing and IBM had deployed mashup capability using IBMs Mashup Center. Boeing successfully demonstrated the capability to FAA, DoD, DHS.

Boeing Air Traffic ManagementSamet M. Ayhan, Boeing: The IBM Mashup tool offers a new approach for quick web application development, where disparate data sources can be fused on a single environment with reusable components in order to make better decisions.Example: Boeing Usable Airport Search Mashup

5- Gain Valuable Insights Through Information Remix

Challenge: Silo-ed, outdated, inaccessible data

Solution: Mashups turn data into usable information that is easy to remix,

providing users with new insights and greater business context.

What is my competition doing in a specific customer segment?

Product DataCompetitor blogsStock Market DataFinance spreadsheet

5- Customer Use Case Real ROI & New Insights

Free up one resource

Saved $400,000 per year

TCO for project down 40%

End users drill down on parts data to see shipments that arrive after needed date A timeline widget lets business users quickly see pertinent details on part shipments/orders Read the case study

Challenge: Extremely dynamic manufacturing process and complex supply chain needing real-time management

Solution: Provide real-time, customizable manufacturing information for semiconductor supplier

Mashup: Enterprise mashup of information from portal and suppliers ERP system

Really:

$400,000+ hard annual cost savings from mashup

Value of order fulfillment and reduction in inventory issues estimated in the millions

6- Innovate & Create Value thru Community Contribution

Leverage external communities to drive innovation and value creation

How?

Expose interesting information sources to the community

Provide (or suggest) tools for mashing information into new applications

Offer incentives (monetary, fame, etc.)

Provide a catalog or means of submitting mashups

Be amazed at the creativity of your community!

Tap into both internal (e.g. outside central IT) and external communities

The first edition of Apps for Democracy yielded 47 web, iphone, and Facebook apps in 30 days a $2,300,000 value to the city at a cost of $50,000.

6- Customer Pattern: Govt Transparency / Citizen Mashup

Kent County Council UK

Problem: Making government data accessible, customizable, in a platform that could be shared and discussed meaningfully

Pilot project to create a catalog of feeds & mashups e.g. Mashup to research regional recycling performance and identify how to help Kent County recycle more

Benefit: 570+ feeds of government data available for creating customized mashups to solve citizen problems.

Recycling Mashup

Find a GP Mashup

Agenda

Speed and Agility Through Enterprise Mashups

Introduction to Key Mashup Concepts

Top Ten reasons why you should care about mashups

Additional Real World Mashup Examples

IBM Mashup Center

Introduction to IBM Mashup Center

Demo

Increase productivity by unlocking data Cardiff University

Challenge / Aims

Reduce time spent searching for information

Rapidly access multiple sources of information

Admissions Mashup

Search by Type of application/applicant

View available spots from different subjects (Biology, Mathematics)

Map of applicants location color coded by application age

Enable instant messaging and SMS messages to target candidates

Benefit: Reduce cycle time and increase success in attracting top talent

IBM Mashup Center helps our admissions staff focus their attention on the best results - better using our resources perfectly complements the benefits we see across our entire organisation from WebSphere Portal Peter Rayment, Cardiff University Speed and increasing the effectiveness of business users are the core benefits to Cardiff's use of Mashup Center. They view mashups as a compelling way to lower development costs and help their business staff and students take advantage of easy to use mashup tools to quickly assemble and customize information to get a task done. Cardiff is a leading organization in understanding the power of Web 2.0 and how to help people work smarter they view Mashups as a significant addition to their capabilities complementing their use of WebSphere Portal

Cardiff University's vision is to be a world-leading university and to achieve the associated benefits for its students, staff, researchers and all other stakeholders. The student population is drawn from a variety of backgrounds, with students attracted from throughout Wales, the rest of the UK and world-wide. To target scarce admission resources Cardiff worked with IBM to create a Student Admissions Mashup. This software enables a Cardiff admissions tutor to communicate effectively with students who have yet to notify Cardiff of their acceptance of their offer and increases the probability that highly desired candidates will accept Cardiff's offer.

The Student Admission Mashup facilitates admissions search by the following: application type and applicants location, a view of the list of applicants who have been offered a place and which course they are interested in. The admissions staff can then reach out to the applicants via SMS messaging to enable more proactive communication with their top candidates, building relationships and engaging with them effectively.

Mashing Telecommunication Services with Social Networking Data - Kapsch Challenge

How to add value to customers tapping into the power of social networks and increase Average Revenue Per User (ARPU)

Invite Friends Mashup

Contacts from multiple social networking sites appear in contact list

Feed mashup used to merge data from multiple Internet sources

Use telecom standard ParlayX services to determine user presence, color coding their status

Select contacts to communicate with via email, SMS or Third Party Call

Create new blog entry and send SMS message notifying contacts

Benefit: Greater customer satisfaction to effectively communicate across their networks and new revenue opportunities through network-based services

IBM Mashup Center gives Kapsch the capability to embed our services in a way that is personally meaningful for our customers - leveraging information from their personal social networks and Web 2.0 communities - and enabling them to easily reach out and communicate to improve their user experience Andreas Trescher, Customer Solution Manager, Kapsch

Mashups offer a way to increase the value add that firms can deliver to specialized customer segments. In this case, Kapsch is a firm that delivers specialized telecommunications software to large carrier companies who serve consumer audiences with mobile services etc. The mashup offers them an effective platform to combine their services with other web based information in this case a public social networking site such as Facebook or Xing letting consumers customize how they wanted to communicate to their own personal networks to drive more revenue for telecom carriers.

The Kapsch Group, has undergone a significant transformation from its founding in 1892 - from a manufacturer of telephones to system supplier for road traffic telematics and telecommunications. Headquartered in Vienna, Austria, Kapsch has about 2300 employees worldwide. Individual solutions and the high quality of its systems are traditional strengths that have made the Kapsch Group one of the market leaders in the European traffic telematics and communications industries. In todays highly competitive telecommunications environment Kapsch is looking for new innovative ways to help their customers tap into the power of social networks and integrate information from multiple sources to instantly communicate. IBM Mashup Center is helping them realize that vision.

The Invite Friends Mashup's objective was to show how Kapsch could add value to a social communications network through the addition of telecom service features. It enables customers to select multiple contacts, and send SMS, send email and place a call. Alternatively, the user could post a new blog entry then notify others about it via the other services (SMS, email etc).

Agenda

Speed and Agility Through Enterprise Mashups

Introduction to Key Mashup Concepts

Top Ten reasons why you should care about mashups

Additional Real World Mashup Examples

IBM Mashup Center

Introduction to IBM Mashup Center

Demo

IBM Mashup Center

Create new applications by reusing existing data and services

Unlock Enterprise, Web, Personal and Departmental Information

Develop widgets from enterprise systems

Discover and share mashups, widgets, feeds, and services

Transform information into new feeds

A end to end mashup platform, supporting quick assembly of dynamic applications - with the security and governance capabilities IT requires.

Quickly and Securely Unlock InformationUnlock enterprise, departmental, web and personal sources. Out-of-the-box connectors to common information sources.Easily create custom adapters for unique needs or legacy systems

The feed generator provides the ability to create easily consumable feeds from a wide range of information sources - within minutes!

Re-Use and Share Assets Via the CatalogA single central catalog for feeds and widgetsTagging, rating, and commenting promotes collaboration and reuseSecure and governed access & useThe catalog facilitates sharing and discovery of mashup building blocks.

Quickly Create and Share New MashupsThe mashup builder supports rapid assembly and sharing of mashup pages and spaces without coding!

Transform, Mix, + Utilize Information

Mash multiple sources into net-new feeds Fast and easy, but powerful, visual editor for precise control over information flowsOutput in RSS, ATOM, XML, or JSON based on consuming application or widgetThe data mashup builder can re-mix, merge, group, sort, filter, and transform feeds in a variety of ways, creating a single view of disparate sets of information in minutes.

Turn Your Information Into Dynamic Widgets Quickly build up a rich ecosystem of custom widgets with tools designed for both non-programmers and web developers

Lotus Widget Factory: Supercharge custom widget creation without writing codeLotus Widget Factory supports rapid creation of custom widgets through software automation

Plugs-in to Eclipse, RAD, RSA

Generate dynamic widgets that perform create, read, update, delete operations on back-end systems

Achieve both rapid speed + fine-grained control over widget interface

Seamlessly deploy widgets to IBM Mashup Center

Unlimited Widget Factory tools provided with Mashup Center purchase

Demo

For more information and to get started..

Visit our IBM Mashup Center website. Downloadable 60 Day Trial!

http://www-306.ibm.com/software/info/mashup-center/

Try out IBM Mashup Center on Lotus Greenhouse

https://greenhouse.lotus.com/home/product.jsp?p=mashups

Keep Up with New Developments at our Mix and Mash blog

http://www.mix-and-mash.com

Visit our Wiki

http://www-10.lotus.com/ldd/mashupswiki.nsf/

Check-out demos & videos

IBM Mashup Center on DEMOZone

http://demos.dfw.ibm.com/on_demand/Demo/IBM_Demo_IBM_Mashup_Center-Jul08.html

How-to Details for IBM Mashup Center (Parts 1-9)

http://youtube.com/user/ItsMashtastic

Please go to our website to learn more about Mashup Center. The best way to see the power and speed of this is to try it yourself on Greenhouse. As of 2nd quarter 2009 we had over 4200 users creating thousands of assets on Greenhouse join in and try it for your self. We have an abundance of how to videos available on YouTube to help you get started and see how customers are using mashups.

Backup

Get Results Faster By Accessing Information in Place

Mashup Platform

Enterprise Information & Application SourcesPersonal & DepartmentalWeb (External)

SOA

Leverage information in its current form, from its current location

No need for data transport, replication, or warehousing efforts to get started

Appropriate security, caching, and policies can be placed on data to protect back end systems and their SLAs

Discover and MixGenerate catalog of reusable feeds, widgets, pagesAnalyze and Share

Save Time and Money By Leveraging 3rd Party Services

Rather than build every necessary service or feature for an application, drop in functionality from 3rd party service providers

Get to market faster and cheaper than building everything in-house

Leverage the palette of widgets & services across the web. For example:

Google Gadgetsprogrammableweb.com

Mapping (Navteq, Google...)

StrikeironZoho

US Postal Service

Simple to useSimple to accessMashups can help to:

Illuminate the value of SOA to business users by making it more visible

Drive the creation of well designed services

Increase service reuse

Make SOA simple to use

Mashups are the last mile of SOAExtend Reach and Value of SOA

Major Challenge Security and Governance

I am worried about security with mashups specifically unauthorized users accessing back end systems through feeds or mashups.I am worried that exposing information from my enterprise systems as mashable feeds will result in unpredictable loads and thus poor performance for the everyday users of those enterprise systems . We must always meet our Service Level Agreements (SLAs).How do I track and manage the load and usage for each of my feeds? How do I ensure that our sensitive information (e.g., social security number) is not displayed in a mashup or feed?How do I apply the right levels of control without stymieing innovation.What if a business user brings in a rogue widget from an external site? The widget could steal sensitive data!

Secure access via authorization, authentication

Create secure Mashups with OpenAjax Alliance Hub v2.0.

Preserve Service Level Agreements (SLAs)

Provide rate limiting policies per feed

Protect back-end enterprise resources from unpredictable loads

Protect back-end enterprise resources from unauthorized clients and denial-of-service attacks

IP block: Restricts access to certain client IPs

Filter and mask sensitive information and restricted data

Apply masking policies, which search for patterns in feeds and mask them, thereby stopping exposure of sensitive data to the outside world

Report on policy and usage metrics

View statistics for each feed, including rate limiting errors and policy failures, requests/min, bytes transferred

Mashup Center Provides Key Security & Governance Features

Additional Challenges

Cultural issues with self-service development

Skeptics of end user development

Will IT allow mashups?

Millennials coming into the workforce will demand this capability

Intellectual property and policy issues

Challenge for companies providing widgets how to manage, monitor, monetize? How do you retain intellectual property?

Challenge for companies consuming widgets how to ensure use of external data/widgets does not infringe on the license of the data/widget provider?

Set policies

Utilize catalogs to post IT approved widgets and feeds.

Document rules + procedures. Educate.

See how Mashups can deliver ROI for you!

ROI Calculator helps document sources of savings

Best Practices drawn from experiences with customers

Develop an estimate in a single meeting with our sales team

Compelling case for executives and approval process

IBM Mashup Center Architecture

Widget Servers

Enterprise Information & Application SourcesPersonal & DepartmentalWeb (External)

Widget ServersLightweight Mashup ServerJava, PHP, HTML sMash HTML, Feeds (ATOM/RSS), Documents (ODF, PPT, XLS,) ERP, EIS WebSphere Application Server Mashup BuilderMashup Enabler

AtomFeeds

Data Store

(meta-data, pages, preferences)

External Widgets/FeedsGoogle Gadgets, ATOM, RSS, etc.

Feed GeneratorTransformation
EngineBrowser-based tooling (Dojo + AJAX)

Feed Generator
UI

Data Mashup
BuilderCatalogFeeds (XML, ATOM, RSS)AtomFeedsOpen SearchCatalog API (ATOM)Catalog Services

Logging andtracing

Feed Control

IBM Software Group

Unlock data. Remix content. Unleash productivity

07/23/10