MASARYK UNIVERSITYMASARYK UNIVERSITYFaculty of Economics and AdministrationFaculty of Economics and Administration

ENVIRONMENTAL ENVIRONMENTAL MANAGEMENTMANAGEMENT

Eva ŠtěpánkováEva Štěpánková

62740@mail.muni.cz62740@mail.muni.cz

Environmental managementEnvironmental management

Systematic approach to the environment protection in all Systematic approach to the environment protection in all aspects of business.aspects of business.

intentional activity, that influences the processes and the intentional activity, that influences the processes and the products which can or could have the impact on the products which can or could have the impact on the environment.environment.

What are the environmental impacts of business?What are the environmental impacts of business?

History – in CR and in a worldHistory – in CR and in a world

Corporate Social Responsibility (CSR)Corporate Social Responsibility (CSR)

Environmental managementEnvironmental management

The reasons for the EM implementationThe reasons for the EM implementation Financial benefitsFinancial benefits Marketing opportunity – relations with customers, Marketing opportunity – relations with customers,

business partners, state institutions etc.business partners, state institutions etc. Processes improvementProcesses improvement

The spendings for the EM implementationThe spendings for the EM implementation Financial resourcesFinancial resources Human resourcesHuman resources TimeTime

The tools of the environmental The tools of the environmental managementmanagement

1.1. Environmental legislationEnvironmental legislation

2.2. Voluntary toolsVoluntary tools EcolabellingEcolabelling EMS – according to ISO 14000 or EMASEMS – according to ISO 14000 or EMAS Cleaner ProductionCleaner Production etc.etc.

EcolabellingEcolabelling

Products are friendlier to the environment and the health of Products are friendlier to the environment and the health of

the consumer during their entire life cyclethe consumer during their entire life cycle

Products are not totally harmless to the environment but their Products are not totally harmless to the environment but their

impact on it is lower than the impact of the competitive production.impact on it is lower than the impact of the competitive production.

Product quality has to remain comparable with the competitor´s Product quality has to remain comparable with the competitor´s

production. production.

voluntary toolvoluntary tool

Valid especially in a home countryValid especially in a home country

EcolabellingEcolabelling

The beginning in 70´sThe beginning in 70´s

The goals of the ecolabellingThe goals of the ecolabelling

Requirements on labelled product – basic x specificRequirements on labelled product – basic x specific

The ecolabelling X „green“ symbolsThe ecolabelling X „green“ symbols

Czech Republic – two trademarksCzech Republic – two trademarks : :

Environmentally Friendly Product (1994)Environmentally Friendly Product (1994)

Bio food stuffBio food stuff

Ecolabels in the CREcolabels in the CR

National ProgrammeNational Programme The EFP logo: The EFP logo:

BioBio

EU Eco-labelling ProgrammeEU Eco-labelling Programme

„„The Flower“The Flower“

products and services products and services

Ecolabels in a worldEcolabels in a world

GermanyGermany

ScandinaviaScandinavia

Ecolabels in a worldEcolabels in a world

SpainSpain FranceFrance

SwedenSweden ItalyItaly

SlovakiaSlovakia

Biofood - EUBiofood - EU

Ecolabels in a worldEcolabels in a world

Ecolabels in a worldEcolabels in a world

CanadaCanada USAUSA BraziliaBrazilia

AustraliaAustralia New ZealandNew Zealand

Perception of the ecological Perception of the ecological productsproducts

Growing run for the ecological productsGrowing run for the ecological products Ecological aspect is perceived positively.Ecological aspect is perceived positively. The consumers are willing to pay for the ecological product The consumers are willing to pay for the ecological product

more than for non-ecological product or service.more than for non-ecological product or service.

The reasons for the purchase?The reasons for the purchase?

Problem areas?Problem areas?

(price, bad availability, narrow assortment, inferiority in some (price, bad availability, narrow assortment, inferiority in some aspect…)aspect…)

Promotion of ecological productionPromotion of ecological production

ISO 14000ISO 14000

emited in 1996;emited in 1996;

focused od the processes, not the products;focused od the processes, not the products;

one of the most significant international initiatives for one of the most significant international initiatives for

sustainable development;sustainable development;

gives just the general requirements gives just the general requirements (pros and cons?)(pros and cons?);;

continual growth of number of ISO 14000 in CR;continual growth of number of ISO 14000 in CR;

ISO 14000 in CR?ISO 14000 in CR?

EMASEMAS((Eco-Management and Audit SchemeEco-Management and Audit Scheme))

European standard of the Environmental Management European standard of the Environmental Management

System System

Basic demands:Basic demands: harmony with ISO 14000 requirements;harmony with ISO 14000 requirements; harmony with the environmental legislation;harmony with the environmental legislation; continual improvement of the environmental performance and continual improvement of the environmental performance and

reducing the ecological burden;reducing the ecological burden; regular publication of the environmental declaration!regular publication of the environmental declaration!

broader range of the requirements than ISO 14000broader range of the requirements than ISO 14000

Internal and external control Internal and external control

CLEANER PRODUCTIONCLEANER PRODUCTION

Preventive strategyPreventive strategy

Products (services), processessProducts (services), processess

More efficient utilization of inputsMore efficient utilization of inputs

„„Win-win“ strategyWin-win“ strategy

Investment measures or non-investment, organisational Investment measures or non-investment, organisational

measuresmeasures

The examples of CP activities:The examples of CP activities: A change of technologies that are more regardful of the environment, A change of technologies that are more regardful of the environment,

machinery and equipmentmachinery and equipment Utilization of the natural materialsUtilization of the natural materials More efficient organisation of workMore efficient organisation of work

ConclusionConclusion

The corporates are focussed especially on the reducing the energy The corporates are focussed especially on the reducing the energy

consumption. The energy is more and more expensive, so it does consumption. The energy is more and more expensive, so it does

relatively big part of the corporate costs. relatively big part of the corporate costs.

The reservation exists in every corporate. The experts talk about 20 %, it The reservation exists in every corporate. The experts talk about 20 %, it

means that each company can reduce the consumption by 20%, even the means that each company can reduce the consumption by 20%, even the

enterprises with a modern equipment. enterprises with a modern equipment.

Gaining profit is important for EM activities implementation.Gaining profit is important for EM activities implementation.

LiteratureLiterature CAMBRA-FIERO, J., HART, S., POLO-REDONDO, Y. Environmental Respect: Ethics or CAMBRA-FIERO, J., HART, S., POLO-REDONDO, Y. Environmental Respect: Ethics or

Simply Business? A study in the Small and Medium Enterprise Context. Simply Business? A study in the Small and Medium Enterprise Context. Journal of Business Journal of Business EthicsEthics . 2007. . 2007.

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LEIPZIGER, Deborah. LEIPZIGER, Deborah. The corporate responsibility code bookThe corporate responsibility code book. 2nd ed. Sheffield: Greenleaf, . 2nd ed. Sheffield: Greenleaf, 2010, 103 s. ISBN 978-190-6093-396. 2010, 103 s. ISBN 978-190-6093-396.

Regulation (EC) No 761/2001 of the European parliament and of the council of 19 March 2001 Regulation (EC) No 761/2001 of the European parliament and of the council of 19 March 2001 allowing voluntary participation by organisations in a Community eco-management and audit allowing voluntary participation by organisations in a Community eco-management and audit scheme (EMAS). scheme (EMAS). Official Journal of the European CommunitiesOfficial Journal of the European Communities [online]. 2001(č. 44), 1-29 [cit. [online]. 2001(č. 44), 1-29 [cit. 2012-02-02]. Dostupné z: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?2012-02-02]. Dostupné z: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2001:114:0001:0029:EN:PDF uri=OJ:L:2001:114:0001:0029:EN:PDF

Thanks for your attention!Thanks for your attention!