Mary Savoie-Stephens & Linda Gray - May 16th, 2013

“Marketing Your Program Internally and Externally: 

Communicating with Tweets, Blogs, & Social Media”

In Twitter

Search … Mary Savoie-Stephens …

Take BABTA Survey tinyurl.com/516survey

Mary Savoie-Stephens & Linda Gray - May 16th, 2013

Current Trends

• First Some Definitions

– Tweet is a message sent or received via Twitter• Twitter is phone texting on the internet…like

micro-blogging – max 140 characters– Blogging - internet posting of articles, usually in 1st

person on daily basis or frequently– Social Media – 96% of Y Gen on Social Networks,

Gen Y & Z – very little if any email, 28% trust peers, 14% trust ads, its about Relationships

– RESULTS to be online via Twitter & BABTA….

Mary Savoie-Stephens & Linda Gray - May 16th, 2013

WHY SOCIAL MEDIA FOR BUSINESS…

• Email Is Becoming Obsolete• Too Many Unimportant Messages• Hard To Navigate / Organize, especially for Teams• Workforce Personally uses Social Media - Quick –

Real Time Interactions• Uses twitter, Facebook, Instagram, Linkedin,

YouTube, etc.• “Makes Your Company Stronger”….

– Possible better “employee engagement, employee efficiency, marketing effectiveness”

Mary Savoie-Stephens & Linda Gray - May 16th, 2013

What is Social Media for Business

• GRASSROOTS Communication CHANGE

• Internal Corporate FaceBook!

• In the case of Travel Management – – “Virtual Travel”– Real Time Updates ( Good & Bad) Worldwide– Relationship Building Tool With Suppliers /

Vendors– Not Necessary to Provide Daily Content

Mary Savoie-Stephens & Linda Gray - May 16th, 2013

Evolution of Business Social Media Success

• CHATTER – product of Salesforce.com

– Road Warriors – Opt In– Started with 50 travelers – now 1800 global members …

over 180 Executives – SVP Exec now believes it is a “must have system”

– “Daily Time involvement is required and so worth it!”– Used by Virgin America – “Virgin America uses Chatter

to connect its employees and to deliver incomparable customer service to its passengers both at the terminal and in the air”.

• JIVE – NetApp, Blue Shield• YAMMER – part of Microsoft Office Division – CWT,

Westfield, ModCloth

Mary Savoie-Stephens & Linda Gray - May 16th, 2013

Evolution of Business Social Media Success

• GOOGLE GROUPS & GOOGLE +– Opt to follow - Traveler Pull Info– In Emergency can push out

• LINKEDIN PRIVATE GROUPS– Opt In – Approves Who Joins– Manages Content- Posts Several Times A Day– Free

Mary Savoie-Stephens & Linda Gray - May 16th, 2013

OBSTACLES TO OVERCOME

• INTERNAL TECHNOLOGY REQUIREMENTS• CORPORATE PHILOSPHY ON USE OF

INTERNET – – Travel Policy / Corporate Policy On Use Of Social

Media & Confidentially– Legal & Privacy Issues

• NOT ENOUGH TIME TO PROVIDE CONTENT• NO!!!!!!!!!!!!!!!!!!!!!!!!!

Mary Savoie-Stephens & Linda Gray - May 16th, 2013

Possible Next Steps

• Research within your organization – chances are …the corporation is working on this project – See if you can join the team

• Educate yourself• Talk to your suppliers / vendors / travelers –

Suppliers talk to your customers …• Develop a Strategic Social Media Business Plan

for your organization / Department – Put it into Action