MARY MEEKER INTERNET TRENDS 20157 questions marketers should be asking agencies

MARY MEEKER’S INTERNET TRENDSthe digital gospel in 197 slides

questions marketers should be asking agencies

Where’s my vertical TV ad?Q129% of all screen time is now vertical

What’s my buy button?

Ads becoming transactionalSocial mentions becoming POS

Q2

2Or call button, or sign-up button, or book button or…

Facebook launched call buttons May 2015

How’s the brand embedding into messaging services?

6 of 10 most used apps now messaging apps

Q3

What’s my super short TV ad look like?

50% Facebook users watch videos daily on FB

Q4

What gifts are we going to give?

1 billion red envelopes sent on WeChat

Q5

2810,000,000 shakes per minute

WeChat shake promotion in 2015

What are we doing to get us into the stream?Q6Facebook starting to embed apps, news and retail

Creating a single highly relevant, personalised and timely stream covering everything

Earning a place in over 200m personal streams

How can we make the brand more on-demand?Q7Explosion of on-demand services across categories

Coffee maker that orders its own beans

Poppy-Pour Over uses Amazon Dash Replenishment service to order when low on beans

1. Where’s my vertical TV ad?2. What’s my buy button?3. How’s the brand embedding into messaging services?4. What’s my super short TV ad look like?5. What gifts are we going to give?6. What are we doing to get us into the stream?7. How can we make the brand more on-demand?

questions marketers should be asking agencies

Full Mary Meeker report can be found herehttp://www.slideshare.net/kleinerperkins

Created by Pete Buckley, Head of Strategy Matt Bell, Head of Digital Strategy