Marx p rrevwebinarfinal8.15.12v6 (1)
-
Upload
marx-communications -
Category
Business
-
view
429 -
download
0
description
Transcript of Marx p rrevwebinarfinal8.15.12v6 (1)
![Page 1: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/1.jpg)
Driving Revenue Growth Through PR Initiatives
SoCal BMA Webinar Wednesday Aug. 15, 2012
@wendymarx@SoCalBMA#scbmawebinar
![Page 2: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/2.jpg)
Wendy Marx, President, Marx Communications
20+ years of marketing and public relations experience promoting B2B companies from Fortune 500 companies to startups, along with their executives and products
Taught business writing: Univ. of Michigan Business School
Agency: Global reach/high caliber resources through membership in PR Boutiques International
Taken clients from “Anonymity to the New York Times”
Counseled CEOs, expert in personal branding for thought leadership
Top 50 Women on Twitter
Blogs on B2B PR for Fast Company
[ PAGE 2 ]
![Page 3: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/3.jpg)
Introduction
The Internet and social media have forever changed the nature of B2B public relations & marketing. Today’s session is designed to teach you …
Which PR activities and outputs can best move prospects through the sales funnel
How social media can supplement and reinforce your other channels
How to measure what you are doing
The role of events, webinars and other channels
[ PAGE 3 ]
![Page 4: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/4.jpg)
Driving Revenue Growth Via PR
[ PAGE 4 ]
![Page 5: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/5.jpg)
Driving Revenue Growth Via PR
[ PAGE 5 ]
Media relations and thought leadership still important but not IT
![Page 6: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/6.jpg)
Driving Revenue Growth Via PR
[ PAGE 6 ]
Media relations and thought leadership still important but not IT
Press releases can do double duty as lead gen devices
![Page 7: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/7.jpg)
Driving Revenue Growth Via PR
[ PAGE 7 ]
Media relations and thought leadership still important but not IT
Press releases can do double duty as lead gen devices
Use a clear, visible call to action in all your press materials
![Page 8: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/8.jpg)
Driving Revenue Growth Via PR
[ PAGE 8 ]
Media relations and thought leadership still important but not IT
Press releases can do double duty as lead gen devices
Use a clear, visible call to action in all your press materials
Drive traffic to a custom landing page to enhance lead generation
![Page 9: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/9.jpg)
Driving Revenue Growth Via PR
[ PAGE 9 ]
Media relations and thought leadership still important but not IT
Press releases can do double duty as lead gen devices
Use a clear, visible call to action in all your press materials
Drive traffic to a custom landing page to enhance lead generation
Use keywords to facilitate search engine optimization (SEO), especially in the headline
![Page 10: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/10.jpg)
Content marketing & social media:Two synergistic elements of modern B2B PR
[ PAGE 10 ]
![Page 11: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/11.jpg)
Content marketing & social media:Two synergistic elements of modern B2B PR
[ PAGE 11 ]
Content is the currency of lead generation
![Page 12: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/12.jpg)
Content marketing & social media:Two synergistic elements of modern B2B PR
[ PAGE 12 ]
Content is the currency of lead generation
Press releases, articles, video, white papers, Google Adwords, organic search all content drivers
![Page 13: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/13.jpg)
Content marketing & social media:Two synergistic elements of modern B2B PR
[ PAGE 13 ]
Content is the currency of lead generation
Press releases, articles, video, white papers, Google Adwords, organic search all content drivers
Twitter, Facebook, LinkedIn, etc.: powerful networking tools helping you connect w/people who complement your expertise, contacts, etc.
![Page 14: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/14.jpg)
Content marketing & social media:Two synergistic elements of modern B2B PR
[ PAGE 14 ]
Content is the currency of lead generation
Press releases, articles, video, white papers, Google Adwords, organic search all content drivers
Twitter, Facebook, LinkedIn, etc.: powerful networking tools helping you connect w/people who complement your expertise, contacts, etc.
Content is key for social media; thought leadership, site traffic
![Page 15: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/15.jpg)
Content marketing & social media:Two synergistic elements of modern B2B PR
[ PAGE 15 ]
Content is the currency of lead generation
Press releases, articles, video, white papers, Google Adwords, organic search all content drivers
Twitter, Facebook, LinkedIn, etc.: powerful networking tools helping you connect w/people who complement your expertise, contacts, etc.
Content is key for social media; thought leadership, site traffic
Track and monitor: SocialMention, SproutSocial, Hootsuite, Bit.ly
![Page 16: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/16.jpg)
Create a Web of Content
[ PAGE 16 ]
![Page 17: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/17.jpg)
Create a Web of Content
Lead nurturing via landing pages
[ PAGE 17 ]
![Page 18: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/18.jpg)
Create a Web of Content
Lead nurturing via landing pages
Typically 3 emails work well tied to individual landing pages with more content
[ PAGE 18 ]
![Page 19: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/19.jpg)
Create a Web of Content
Lead nurturing via landing pages
Typically 3 emails work well tied to individual landing pages with more content
Cross-promote content in social media and drive to landing pages
[ PAGE 19 ]
![Page 20: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/20.jpg)
Create a Web of Content
Lead nurturing via landing pages
Typically 3 emails work well tied to individual landing pages with more content
Cross-promote content in social media and drive to landing pages
Use Google analytics for metrics
[ PAGE 20 ]
![Page 21: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/21.jpg)
Create a Web of Content
Lead nurturing via landing pages
Typically 3 emails work well tied to individual landing pages with more content
Cross-promote content in social media and drive to landing pages
Use Google analytics for metrics
Metrics: total visits, unique visitors, pages viewed per visit, bounce rate, form completion, source of leads
[ PAGE 21 ]
![Page 22: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/22.jpg)
Today's B2B PR pros: strategic partners
[ PAGE 22 ]
![Page 23: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/23.jpg)
Today's B2B PR pros: strategic partners
[ PAGE 23 ]
Helping to shape a firm’s positioning, messaging and overall strategy
![Page 24: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/24.jpg)
Today's B2B PR pros: strategic partners
[ PAGE 24 ]
Helping to shape a firm’s positioning, messaging and overall strategy
Working directly with marketing to develop key message points
![Page 25: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/25.jpg)
Today's B2B PR pros: strategic partners
[ PAGE 25 ]
Helping to shape a firm’s positioning, messaging and overall strategy
Working directly with marketing to develop key message points
Developing and executing an effective PR plan
![Page 26: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/26.jpg)
Today's B2B PR pros: strategic partners
[ PAGE 26 ]
Helping to shape a firm’s positioning, messaging and overall strategy
Working directly with marketing to develop key message points
Developing and executing an effective PR plan
Synching with the marketing plan to drive synergy and results
![Page 27: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/27.jpg)
Press Release Best Practices
[ PAGE 27 ]
![Page 28: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/28.jpg)
Press Release Best Practices
[ PAGE 28 ]
Don’t need earth shattering news
![Page 29: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/29.jpg)
Press Release Best Practices
[ PAGE 29 ]
Don’t need earth shattering news
Commit to publishing at least monthly
![Page 30: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/30.jpg)
Press Release Best Practices
[ PAGE 30 ]
Don’t need earth shattering news
Commit to publishing at least monthly
Send summary of news with link to prospects
![Page 31: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/31.jpg)
Press Release Best Practices
[ PAGE 31 ]
Don’t need earth shattering news
Commit to publishing at least monthly
Send summary of news with link to prospects
Send to a few targeted reporters w/a note quickly hitting highlights
![Page 32: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/32.jpg)
Press Release Best Practices
[ PAGE 32 ]
Don’t need earth shattering news
Commit to publishing at least monthly
Send summary of news with link to prospects
Send to a few targeted reporters w/a note quickly hitting highlights
The local angle: send to hometown paper, television and radio stations
![Page 33: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/33.jpg)
Press Release Best Practices
[ PAGE 33 ]
Don’t need earth shattering news
Commit to publishing at least monthly
Send summary of news with link to prospects
Send to a few targeted reporters w/a note quickly hitting highlights
The local angle: send to hometown paper, television and radio stations
Link to a landing page via call to action
![Page 34: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/34.jpg)
Press Release Best Practices
[ PAGE 34 ]
Don’t need earth shattering news
Commit to publishing at least monthly
Send summary of news with link to prospects
Send to a few targeted reporters w/a note quickly hitting highlights
The local angle: send to hometown paper, television and radio stations
Link to a landing page via call to action
Talk up the news in social media
![Page 35: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/35.jpg)
Press Release Best Practices
[ PAGE 35 ]
Don’t need earth shattering news
Commit to publishing at least monthly
Send summary of news with link to prospects
Send to a few targeted reporters w/a note quickly hitting highlights
The local angle: send to hometown paper, television and radio stations
Link to a landing page via call to action
Talk up the news in social media
Add social sharing icons
![Page 36: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/36.jpg)
Press Release Best Practices
[ PAGE 36 ]
Don’t need earth shattering news
Commit to publishing at least monthly
Send summary of news with link to prospects
Send to a few targeted reporters w/a note quickly hitting highlights
The local angle: send to hometown paper, television and radio stations
Link to a landing page via call to action
Talk up the news in social media
Add social sharing icons
Use multimedia
![Page 37: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/37.jpg)
Press Release Best Practices
[ PAGE 37 ]
Mr. Science Publishes Paper in Elite Journal
Pig’s Knuckle, Ark. - John Q. Science, associate professor in the Department of Really Boring and Trivial Molecular Knowledge at The Rheostat Institute of Technology, has recently lead-authored and published a paper in the Institute of Pseudo-Science’s journal entitled, “Measuring the Displacement of Milk in Cereal Bowls.”
Note: the information has been changed to protect the guilty
What Not To Pitch:
![Page 38: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/38.jpg)
Some more helpful PR tools
[ PAGE 38 ]
![Page 39: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/39.jpg)
Some more helpful PR tools
Use release distribution tools like Vocus or Cision to create customized media lists by client, and search social media
[ PAGE 39 ]
![Page 40: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/40.jpg)
Some more helpful PR tools
Use release distribution tools like Vocus or Cision to create customized media lists by client, and search social media
Plus on these is a constantly refreshed database; downside is cost
[ PAGE 40 ]
![Page 41: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/41.jpg)
Some more helpful PR tools
Use release distribution tools like Vocus or Cision to create customized media lists by client, and search social media
Plus on these is a constantly refreshed database; downside is cost
There are several free release distribution services, including PR.com, PR Urgent, PR Log, CustomerThink, PitchEngine, etc.
[ PAGE 41 ]
![Page 42: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/42.jpg)
Some more helpful PR tools
Use release distribution tools like Vocus or Cision to create customized media lists by client, and search social media
Plus on these is a constantly refreshed database; downside is cost
There are several free release distribution services, including PR.com, PR Urgent, PR Log, CustomerThink, PitchEngine, etc.
PR Web can get your release out there for as little as $89, but it doesn’t have the reach or impact of pricier Businesswire (about $500)
[ PAGE 42 ]
![Page 43: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/43.jpg)
Some more helpful PR tools
Use release distribution tools like Vocus or Cision to create customized media lists by client, and in some cases search social media
Plus on these is a constantly refreshed database; downside is cost
There are several free release distribution services, including PR.com, PR Urgent, PR Log, CustomerThink, PitchEngine, etc.
PR Web can get your release out there for as little as $89, but it doesn’t have the reach or impact of pricier Businesswire (about $500)
Marketwire and PR Newswire are two other more expensive wire service options that are similar to Businesswire
[ PAGE 43 ]
![Page 44: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/44.jpg)
Some more helpful PR tools
Use release distribution tools like Vocus or Cision to create customized media lists by client, and search social media
Plus on these is a constantly refreshed database; downside is cost
There are several free release distribution services, including PR.com, PR Urgent, PR Log, CustomerThink, PitchEngine, etc.
PR Web can get your release out there for as little as $89, but it doesn’t have the reach or impact of pricier Businesswire (about $500)
Marketwire and PR Newswire are two other more expensive wire service options that are a notch below Businesswire
Track/follow media on social media; RT/engage
[ PAGE 44 ]
![Page 45: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/45.jpg)
Test, test, test!
[ PAGE 45 ]
![Page 46: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/46.jpg)
Test, test, test!
Vary your releases by test market
[ PAGE 46 ]
![Page 47: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/47.jpg)
Test, test, test!
Vary your releases by test marketTest the:
[ PAGE 47 ]
![Page 48: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/48.jpg)
Test, test, test!
Vary your releases by test marketTest the:
> Call to action
[ PAGE 48 ]
![Page 49: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/49.jpg)
Test, test, test!
Vary your releases by test marketTest the:
> Call to action
> Offer
[ PAGE 49 ]
![Page 50: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/50.jpg)
Test, test, test!
Vary your releases by test marketTest the:
> Call to action
> Offer
> Headlines
[ PAGE 50 ]
![Page 51: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/51.jpg)
Test, test, test!
Vary your releases by test marketTest the:
> Call to action
> Offer
> Headlines
> Email subject
[ PAGE 51 ]
![Page 52: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/52.jpg)
Techniques for raising your profile
[ PAGE 52 ]
![Page 53: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/53.jpg)
Techniques for raising your profile
Start a new blog or contribute to one; write on relevant topics; bring a fresh perspective
[ PAGE 53 ]
![Page 54: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/54.jpg)
Techniques for raising your profile
Start a new blog or contribute to one; write on relevant topics; bring a fresh perspective
Get listed in as many business directories as possible to elevate your brand in search results; many are free!
[ PAGE 54 ]
![Page 55: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/55.jpg)
Techniques for raising your profile
Start a new blog or contribute to one; write on relevant topics; bring a fresh perspective
Get listed in as many business directories as possible to elevate your brand in search results; many are free!
Comment on relevant online articles and blogs that showcase your expertise and put you in a positive light
[ PAGE 55 ]
![Page 56: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/56.jpg)
Techniques for raising your profile
Start a new blog or contribute to one; write on relevant topics; bring a fresh perspective
Get listed in as many business directories as possible to elevate your brand in search results; many are free!
Comment on relevant online articles and blogs that showcase your expertise and put you in a positive light
Submit your company and executives for industry awards
[ PAGE 56 ]
![Page 57: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/57.jpg)
There’s no substitute for face time
[ PAGE 57 ]
![Page 58: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/58.jpg)
There’s no substitute for face time
Diversify your media outreach – mix it up with in-person meetings, briefings and interviews
[ PAGE 58 ]
![Page 59: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/59.jpg)
There’s no substitute for face time
Diversify your media outreach – mix it up with in-person meetings, briefings and interviews
Get your experts out on the speaking circuit
[ PAGE 59 ]
![Page 60: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/60.jpg)
There’s no substitute for face time
Diversify your media outreach – mix it up with in-person meetings, briefings and interviews
Get your experts out on the speaking circuit
Coordinate on-site briefings at media offices
[ PAGE 60 ]
![Page 61: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/61.jpg)
There’s no substitute for face time
Diversify your media outreach – mix it up with in-person meetings, briefings and interviews
Get your experts out on the speaking circuit
Coordinate on-site briefings at media offices
Event exposure is a multiplier, opening up opportunities at other events & raising thought leadership profile
[ PAGE 61 ]
![Page 62: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/62.jpg)
To sum up:
Ensure your press materials engage and generate leads
[ PAGE 62 ]
![Page 63: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/63.jpg)
To sum up:
Ensure your press materials engage and generate leads
Content marketing & social media are key
[ PAGE 63 ]
![Page 64: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/64.jpg)
To sum up:
Ensure your press materials engage and generate leads
Content marketing & social media are key
Become a strategic partner of your organization or client, not just a cost center
[ PAGE 64 ]
![Page 65: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/65.jpg)
To sum up:
Ensure your press materials engage and generate leads
Content marketing & social media are key
Become a strategic partner of your client, not just a cost center
Use a mix of free and paid tools, gaining exposure without breaking the bank
[ PAGE 65 ]
![Page 66: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/66.jpg)
To sum up:
Ensure your press materials engage and generate leads
Content marketing & social media are key
Become a strategic partner of your organization or client, not just a cost center
Use a mix of free and paid tools, gaining exposure without breaking the bank
Raise the brand profile through a mixture of events, awards, blogging, bylines, SEO and good old-fashioned working the phone!
[ PAGE 66 ]
![Page 67: Marx p rrevwebinarfinal8.15.12v6 (1)](https://reader033.fdocuments.in/reader033/viewer/2022060201/559b3c591a28ab2d078b45d5/html5/thumbnails/67.jpg)
Let’s Talk!
Wendy Marx, President, Marx Communications
> Website: http://www.marxcommunications.com
> Twitter: @wendymarx
> Facebook: http://profile.to/wendymarx
Business Marketing Association, SoCal Chapter
> Website: http://www.socalbma.org
> Twitter: @SoCalBMA
> Hashtag: #scbmawebinar
[ PAGE 67 ]