Maruti Swift New
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Transcript of Maruti Swift New
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Count on us
Presented by:- Madhurjya Taye
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MARUTI SUZUKI the parent
TYPE: public(NSE MARUTI ,BSE MARUTI)FOUNDED: 1981(as Maruti Udyog Limited)
HEADQUARTERS: GURGAON ,HARYANA,
KEY PEOPLE:
REVENUE: US 4.8 billion (2009)
EMPLOYEES: 6903
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800 (Launched 1982)
Omni (Launched 1984)
Gypsy (Launched 1985)
WagonR (Launched 2001)
Alto (Launched 2000)
Swift (Launched 2005)
Estilo (Launched 2006)
SX4 (Launched 2007)
Swift DZire (Launched 2008)
A-star (Launched 2008)
Ritz (Launched 2009)
Eeco (Launched 2010)
Suzuki Grand Vitara
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Competing with the other cars of Maruti, Maruti Swift isgradually making its position in the world of mid-sizedfamily car. Maruti Swift has come up with the specialtechnical specifications of 16 valve 4-cylinder, 1300 cc engine,
generating power of solid 87bhp @ 6000 rpm.
There are four variants in this car :
Swift LXi
Swift VXiSwift ZXi
Swift Diesel'Ldi'
Swift Diesel 'Vdi'
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Psychographic
Geographical
Technological
Demographic
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Delhi NCR is one of the major targeted markets .
. REASON FOR THIS SEGMENTATION
launching the base model at the 4-lakh price tag. Thereis another advantage in doing so considering in thecapital city of Delhi NCR road tax on the sub 4 lakhpriced cars is comparatively lower at 2%. Cars at a pricehigher than 4 lakh have to pay a 4% road tax.
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FEATURE LOVING
USER FRIENDLY
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PREMIUM HATCHBACK SEGMENT
18-45 yrs
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SPECIFICATIONS
Body Type Hatchback
Number of Doors 5
Seating Capacity 5
Number of Cylinders 4
Number of Valves 16
Bore x Stroke 74.0mm x 75.5mm
Compression Ratio 9.0:1Maximum Power 87bhp @ 6,000rpm
Maximum Torque 113Nm @ 4,500rpm
Fuel Distribution Multipoint injection
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SPECIFICATIONS CONTD..Overall Length 3,695mm
Overall Width 1,690mm
Overall Height 1,530mm
Wheelbase 2,390mm
Track Front
Rear
1,470mm
1,480mm
Ground Clearance 170mm
Minimum Turning radius 4.7 metres
Luggage Capacity232 litres (with seatback raised)
Steering Power assisted
Gross Vehicle Weight 1,415 kgs
MAXIMUM SPEED 160 kmph
FUEL TANKC
APAC
ITY 43 litre
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Super 6 advantagey SSP: Suzuki surround protection
y 6CANBUS:six on board computers
yAUTO TEMP:automatic climate controlyALTEC:all aluminum valves
y RBSS:rally based suspension system
y DYNAMIC EUROPEAN STYLING
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International awardsy RJC Car of the Year - Automotive Researchers' &
Journalists' Conference
y
2005-2006 Car of the Year Japan "Most Fun" - CO
TYy Goof Design Award - Japan Industrial Design
PromotionOrganization
y Carview of the Year 2005-2006 - Carview
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COMPETITION-within
industryy U-VA
y TATA INDICA
y HYUNDAI GETZy FIAT PALIO
y FORD FUSION
y OPEL SAIL
y SANTRO
y CHEVY SPARK
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reviewsy CAR INDIA: has more than its fair share of silicon livery
under its hood
y
AUTO INDIA: its really peppy in city trafficy CAR INDIA: average mileage of 15.6 kmpl
suspension is turned out to be taut and sporty..
first hatchback in country to have front air bags
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SALES CHART IN INDIA
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Ex showroom prices
(new delhi)y MARUTI SWIFT LXI (BHARAT STAGE III)3,99,990y MARUTI SWIFT VXI (BHARAT STAGE III)4,43,874y MARUTI SWIFT VXI (BHARAT STAGE III WITH ABS)4,63,725y
MARUTI SWIFT LDI (BHARAT STAGE III)4,78,016y MARUTI SWIFT VDI (BHARAT STAGE III)5,13,211y MARUTI SWIFT ZXI (BHARAT STAGE III WITH ABS)5,25,589y MARUTI SWIFT VDI (BHARAT STAGE III WITH ABS)5,32,356
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CONSUMERS WANT SERVICE STATIONS ATMAXIMUM POSSIBLE PLACES
QUICK SERVIVE
EMERGENCY SERVICE
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Conclusion :yWith the unmatchable success and popularity of
Maruti swift in Indian market , Maruti Suzuki has
recently launched anew sedan : SWIFT DEZIRE ,which promised to give a cut throat competition tomid level luxury cars and has succeeded in doing so toa great extent.
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THANK YOU