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Foodie Non-FoodieList Cost 1.50$ -$Catalog Cost 0.40$ 0.40$ Foodies

Shipping Cost 0.25$ 0.25$ # of OrdersAnnual Catalogs 12 12 Order SizeAnnual Catalog Cost 7.80$ 7.80$ Margin %

Annual Margin $

Cost to Target 9.30$ 7.80$ 1.192308 Survival Rate

Customer Acquisition Cost11

Response Rate 7.5% 5% Cost of Mailing Catalogs11

Annual ProfitAcq. Cost 124.00$ 156.00$ NPV of Annual Profit

Cumulative Profit to DateOrders per Year 3 1 NPV of Cumulative Profit to DateOrder Size 50.00$ 125.00$Ret. Rate 70.0% 60.0% 4

4 Year Survival Rate 24.0% 13.0% Non-Foodies

Annual Margin $

Survival Rate

Customer Acquisition Cost1

Cost of Mailing Catalogs1

Annual ProfitNPV of Annual ProfitCumulative Profit to DateNPV of Cumulative Profit to Date

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0 1 2 3 4 5 6 7 81 2 3 4 5 6 7 8 9

Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9

3 3 3 3 3 3 3 3 350.00$ 50.00$ 50.00$ 50.00$ 50.00$ 50.00$ 50.00$ 50.00$ 50.00$

50% 50% 50% 50% 50% 50% 50% 50% 50%75.00$ 75.00$ 75.00$ 75.00$ 75.00$ 75.00$ 75.00$ 75.00$ 75.00$

100%12 70.0% 49.0% 34.3% 24.0% 16.8% 11.8% 8.2% 5.8%

124.00$

7.80$ 7.80$ 7.80$ 7.80$ 7.80$ 7.80$ 7.80$ 7.80$(49.00)$ 47.04$ 32.93$ 23.05$ 16.13$ 11.29$ 7.91$ 5.53$ 3.87$(49.00)$ 42.76$ 27.21$ 17.32$ 11.02$ 7.01$ 4.46$ 2.84$ 1.81$(49.00)$ (1.96)$ 30.97$ 54.02$ 70.15$ 81.45$ 89.35$ 94.89$ 98.76$(49.00)$ (6.24)$ 20.98$ 38.29$ 49.31$ 56.33$ 60.79$ 63.63$ 65.44$

Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9

75.00$ 75.00$ 75.00$ 75.00$ 75.00$ 75.00$ 75.00$ 75.00$ 75.00$

100%12 60.0% 36.0% 21.6% 13.0% 7.8% 4.7% 2.8% 1.7%

156.00$

7.80$ 7.80$ 7.80$ 7.80$ 7.80$ 7.80$ 7.80$ 7.80$(81.00)$ 40.32$ 24.19$ 14.52$ 8.71$ 5.23$ 3.14$ 1.88$ 1.13$(81.00)$ 36.65$ 19.99$ 10.91$ 5.95$ 3.24$ 1.77$ 0.97$ 0.53$(81.00)$ (40.68)$ (16.49)$ (1.97)$ 6.74$ 11.96$ 15.10$ 16.98$ 18.11$(81.00)$ (44.35)$ (24.35)$ (13.45)$ (7.50)$ (4.25)$ (2.48)$ (1.52)$ (0.99)$

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18 19 20 21 2219 20 21 22 23

Year 19 Year 20 Year 21 Year 22 Year 23

3 3 3 3 350.00$ 50.00$ 50.00$ 50.00$ 50.00$

50% 50% 50% 50% 50%75.00$ 75.00$ 75.00$ 75.00$ 75.00$

0.2% 0.1% 0.1% 0.1% 0.0%

7.80$ 7.80$ 7.80$ 7.80$ 7.80$0.11$ 0.08$ 0.05$ 0.04$ 0.03$0.02$ 0.01$ 0.01$ 0.01$ 0.00$

107.54$ 107.62$ 107.67$ 107.71$ 107.74$68.57$ 68.58$ 68.59$ 68.59$ 68.59$

Year 19 Year 20 Year 21 Year 22 Year 23

75.00$ 75.00$ 75.00$ 75.00$ 75.00$

0.0% 0.0% 0.0% 0.0% 0.0%

7.80$ 7.80$ 7.80$ 7.80$ 7.80$0.01$ 0.00$ 0.00$ 0.00$ 0.00$0.00$ 0.00$ 0.00$ 0.00$ 0.00$

19.79$ 19.79$ 19.80$ 19.80$ 19.80$(0.36)$ (0.36)$ (0.36)$ (0.36)$ (0.36)$

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LittleLeaguers

SummerSluggers

EliteBallplayers

(Print Ad)

EliteBallplayers

(Party)Entertainment

SeekersContact Cost 1,000 1,500 300 12,500 50Response Rate 10.0% 15.0% 0.5% 25.0% 2.5%

Acquisition Cost ??? ??? ??? ??? ???

Workers Needed 2 1 1 1 2Worker Labor Cost 1,500 1,500 1,500 1,500 1,500Instructors Needed 1 0 1 1 0Instructor Hourly Labor Cost 3,000 N/A 4,500 4,500 N/ATotal Cost Per Hour ??? ??? ??? ??? ???

Hourly Price Charged 6,500 3,000 7,500 7,500 4,000Hourly Margin ??? ??? ??? ??? ???Hourly Margin % ??? ??? ??? ??? ???

Annual Hours 10.0 4.0 20.0 20.0 1.5

Annual Margin ??? ??? ??? ??? ???

Retention Rate 75.0% 50.0% 60.0% 60.0% 35.0%Interest Rate 10.0%

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0 1 2 3 4 5

1 2 3 4 5 6Year 1 Year 2 Year 3 Year 4 Year 5 Year 6

Little Leaguers

Hourly Revenues 6,500Hourly CostsHourly Margin# of Annual Hours 10

Annual Margin Survival Rate 100.0%Customer Acquisition Cost

Annual ProfitNPV of Annual ProfitCumulative Profit to DateNPV of Cumulative Profit to Date

Year 1 Year 2 Year 3 Year 4 Year 5 Year 6Summer Sluggers

Hourly Revenues 3,000Hourly CostsHourly Margin# of Annual Hours 4

Annual Margin Survival Rate 100.0%Customer Acquisition Cost

Annual ProfitNPV of Annual Profit

Cumulative Profit to DateNPV of Cumulative Profit to Date

Year 1 Year 2 Year 3 Year 4 Year 5 Year 6Elite Ballplayers (Print Ad)

Hourly Revenues 7,500Hourly CostsHourly Margin# of Annual Hours 20

Annual Margin Survival Rate 100.0%

Customer Acquisition CostAnnual ProfitNPV of Annual ProfitCumulative Profit to DateNPV of Cumulative Profit to Date

Year Year Year Year Year YearEntertainment Seekers

Hourly Revenues 4,000

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Hourly CostsHourly Margin# of Annual Hours 2

Annual Margin Survival Rate 100.0%Customer Acquisition Cost

Annual Profit

NPV of Annual ProfitCumulative Profit to DateNPV of Cumulative Profit to Date

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6 7 8 9 10 11 12 13 14 15

7 8 9 10 11 12 13 14 15 16Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16

Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16

Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16

Year Year Year Year Year Year Year Year Year Year

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16 17 18 19 20 21 22

17 18 19 20 21 22 23Year 17 Year 18 Year 19 Year 20 Year 21 Year 22 Year 23

Year 17 Year 18 Year 19 Year 20 Year 21 Year 22 Year 23

Year 17 Year 18 Year 19 Year 20 Year 21 Year 22 Year 23

Year Year Year Year Year Year Year

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