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Hall of Fame Baseball Manager Earl Weaver-841 wins

The “Sir Alex” Ferguson of the American

Sport

“It’s what you learn after you know it all, that counts the most.” We can apply this each and every day

Time out: How do you effectively communicate?

Time out: What are the key reasons driving globalising sport?

Credit:  Brand  Finance  2012   * Valued more than it’s sponsors, Samsung, Coca-Cola, Visa, etc.

5  P’s  of  Sport  Management  

Performance  

Proper<es  

Products  Promo<on  

Produc<on  The business acumen for sport managers

On and off the pitch, the importance of the "fundamentals”

Time out: What are some examples of the 5 P’s?

Discussing  the  "fundamentals  with  training,"  he  added:  "He  wants  the  best  out  of  everyone  on  a  daily  basis.  You  look  at  some  of  the  world-­‐class  players  we've  had  -­‐-­‐  Juan  Mata,  David  Luiz,  players  like  that  who've  leP  the  club  -­‐-­‐  [and]  he's  seen  something,  I  don't  know  what,  to  let  those  big  players  go.  And  again,  he  makes  judgment  calls  and  he  gets  them  right."  

Addressing  The  5  “Y  s”  EconomY  

TechnologY  

DiversitY  

IdeaologY  

DemographY  

These can be explored with the 6th “Y”… CuriositY

•  The worlds population will grow to 8b by 2025

•  In 2010: 1.8b people were connected to the internet

•  In 2015 it’s 2.8b

•  In a world of 7b people, 4b are still not connected.

New Opportunity For Sport Managers: “The Rising Billions”*

*credit Peter Diamandis

Time out: Describe an opportunity for sport managers w/the “Rising Billions”