Meaningful interactions through innovative mechanics

Founders: Selina Capol

Aleksandra Iakusheva

Martina Hotz

Proprietary and confidential. Please do not distribute

Our goalis to build an audience and establish a companyknown for innovative mechanics,unique aesthetics and heartfelt games.

TeamWe’re a Swiss based three-women studio founded in

september 2018. We are a well-rounded team and have

been working together since 2015.

Achievements

Humble New Talent Award nominee 2019

Stugan attendee 2018

Ludicious Emerging Talent nominee 2018

We combine our experiences to create authentic

female protagonists people can identify with.

We think that the world needs more creative games

with engaging and realistic characters and stories

instead of old established uniformity.

Summary:

genre: puzzle adventure

mode: offline, single-player

play time: 3 hours (1 playthrough)

platform: PC / Mac, Nintendo Switch

release date: May 2020

pricing model: premium

ESRB rating: Teen

The game we’re currently working on is called:

Letters - a written adventure.

It’s a coming of age story told through pen pal letters and

chat messages with a branching narrative and an intimate,

authentic story.

The player follows our protagonist Sarah in a nostalgic

journey through the years, deciding what kind of person

she’ll grow up to be.

Moving through Sarah’s writing, players have to use words

from the text to solve riddles and change the world around

them. Most of the words have to be created first by

breaking apart other words, revealing the solution within.

Through playing with words, players can enjoy text in a new

and fun way, practicing their English skills at the same time.

Achievements

GDC Play Best in Play Honorable Mention 2019 (USA)

Game Connection America Best casual game nominee 2019 (USA)

Indie X Showcase Finalist 2018 (Portugal)

Pro Helvetia development grant ~ 50’000 $

Stage I Venture Kick grant ~ 10’000 $

Pro Helvetia prototype development grant ~ 20’000 $

Awards & Recognition

GrantsNominated for:Best Casual Game

Replay the game to discover new possibilities and seedifferent stories unfold.

Use the power of words to change the game world.

Walk life’s journey with her through childhood, adolescence and young adulthood.

Unique selling points

4.99 $ / 174 k sold 9.99 $ / 180 k sold 16.99 $ / 186 k sold

Competitive Analysis

Trends comfy, casual games

female protagonists

stories with personal feel

unique art styles

choice oriented narrative

short playtime (< 3 hours)

premium

Trends that make other similar games successful are also core

elements of Letters, which gives our game a strong foothold in the

current market.

Emily is away 2 The Lion’s Song A Normal Lost Phone What Remains of

Edith Finch

Gris Florence

release may 2016 july 2016 january 2017 april 2017 december 2018 february 2019

biz model premium 1st ep. free premium premium premium premium

platforms pc: 5 $ pc: 8.99 $

mobile: 4.99 $

switch: 9.99 $

pc: 3 $

mobile: 2.70 $

switch: 5.99$

pc: 19 $ pc: 17 $

switch: 16.99 $

mobile: 2.80 $

sold units steam: 174 k steam: 180 k

android: > 500 k

steam: 20-50 k

android: > 100 k

steam: 382 k steam: 186 k

android: > 50 k

length 2 hours 8 hours 1.5 hours 2 hours 3.5 hours 40min

rating 4/5 4.2/5 4.2/5 4.5/5 4.3/5 4.4/5

00s nostalgia choice oriented

narrative

feels very personal immersive storytelling unique art style game mechanics

enhance story

trivial story decisions

not clear

no replay value not enough interaction story not clear too linear

Similar GamesWe take into account the sales figures, price points, strengths and weaknesses

of similar games in order to position ourselves optimally in the market and improve

our product.

> (non native) English speakers > 12+ years old (relatable story)

> casual players > 25 - 35 years old (nostalgia)

Pricing model & distributors

We follow a premium approach since it fits a

small adventure game the best.

We plan to sell Letters through established online

distributors like Steam or the App store but we

are open to smaller or local alternatives as well.

Expected Sales & RevenueBased on our competitive analysis we are expecting to sell about

130k units on steam. Depending on the investment, we would need

to sell around 36’000 units in total to reach break even point.

steam nintendo switch

price 12 $ 12 $

est. sold units 130 k units 75 k units

BEP 18 k units 18 k units

Target Audience

Timeline

24% art

23% programming

11% game design 8% writing

5,1 % sound design

4,9% businesscosts

4,4% switch port

4,5%administration

1,1 % QA

3,5% music

0,5% Hard- & Software

Budget BreakdownProduction budget: 290’000 $

until June 2020for: > production of the pc, mac, Nintendo

Switch version> marketing including advertisements, & influencer marketing

Investment:

→ 210’000 $

10% marketing

The investment can be

upfront or tied to milestones.

The exact revenue split will

be defined together with the

investor but will solely come

from the game sales revenue.

have them

wishlist our game

1. create awareness 2. make them followers 3. turn them into players

Marketing channels & communication

To connect with our future players, we’re active on social media and create shareable content through high quality gifs.

Influencer marketing on Instagram and Youtube will be useful in later stages of development to reach our target audience.

> magazines

> influencers

> exhibitions

> newsletters

> devlogs & demos

> steam: 50 K wishlists

> contact to all

distributors

guide them to our

social media & webpage

get a feature

on all platforms

Marketing Strategy

martina@5am-games.com

www.letters-game.com

@LettersTheGame

Martina Hotz

co-founder