Martina Gross Portfolio

Portfolio Martina Gross

Vulcanized Sporty Girl

The promotional banner is hung in front of the lifestyle banner to create depth in the display. Hang promotional banner on the very front of grid.

Men's Tech Running

Lifestyle Banners (priority order)

Graphic Life Junior Casuals

21 3

4 5

All tables should be set with the same shoe placement and

plexi.

All BTS mall window table(s) should be set with the following:One promotional sign One lifestyle banner One table top placematOne table frontFive display shoes - based on "Lifestyle banners" (shoe position is same on all tables)One window decal

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mall windows

Install decals on windows after tables are set up. One decal per table set up (as shown). Refer to page 26 for window decal installation instructions.

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California Mall storesDo not display the Graphic Life lifestyle banner. You may feature Graphic Life product with the priority 4 lifestyle banner.

Desktop Publishing - Graphic Design - Printed and Online Guides 10-50 pages printed 4 color, spiral bound, 3-hole drilled (Adobe Indesign, Photoshop and Distiller)

Sample Cover Pages Sample Content Pages


Spring 2007 Sign Sampler

Missing/damaged sign reporting deadline: Friday, January 12th, 2007

SUMMER 2005 SIGN SAMPLER

Desktop Publishing - Graphic Design - Printed and Online Guides5-15 pages printed 4 color, spiral bound, 3-hole drilled (Adobe Indesign, Photoshop and Distiller)

Sample Cover Pages Sample Content Pages

3

S-Table/4-Way Signs

SUMM05ST4W001 SUMM05ST4W002 SUMM05ST4W003

SUMM05ST4W004 SUMM05ST4W008SUMM05ST4W007

SUMM05ST4W009

SUMM05ST4W005

SUMM05ST4W010 SUMM05ST4W013SUMM05ST4W012SUMM05ST4W011

SUMM05ST4W006

SUMM05PLMT003

SUMM05MISC008

9

End Cap Panels

SPG07ENCP12 (29.5”x 54”)SPG07ENCP24 (24”x 48”)


VALUE/BOY’S

SPORT SANDALS


STREET SMART


FLATS/VULCANIZED


DRESS/RESORT


OPEN/COMFORT SLIDES


MODERATE


SPORT SANDALS


BOAT


STREET SMART


VULCANIZED/SKATE


GENERIC

VALUE/GIRL’S


Women’s

Men’s


Promotional Reminders

FBS and FF OutletsWeekly NewsletterMarch 11, 2008Week 6

Brand Name Shoes for LessAll Outlets should now be in the Brand Name Shoes for Less promotion.To ensure proper set up, refer to the:

Visual Standards Guide Outlet Fall 2007 Sign SamplerFocus On Visual - “Window Signage”

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System News

Merchandising/PricingGC Item# Stock# Brand Description

AW 61618 K21020WWMS Ryka Pulse Run

MB 32439 70515 Skechers McNeil Laser Phoenix

RTV ReminderOn Sunday, March 9 select stores received requests to return all pairs of the following shoes.

Quote of the Week“People perform best and deliver the best customer

service, when they like what they do.”

-Unknown

Securing Handwritten Receipts All handwritten receipts must be secured in the store safe. This includes:

All blank handwritten receipts.ANDAll handwritten receipts that have been filled out and entered into the POS. These receipts contain personal customer information so must be secured in the store safe until the store is instructed to include them in their Media Shredding process.

Detail on how to process a Handwritten Receipt is available under Functions in your POS Manual on your Retail System HomePage.

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Natural Sport has started toarrive in stores.

Positioning Statement

It’s the only true play shoe forwomen.

Target:

25-40 year old Fashion Valuecustomer, generally workingmom that is time challengedand appreciates finding theperfect shoe.

• Casual and multi-sportare the two fastest growingsegments within the outdoorfootwear category.

• Consumers are looking forlight, fast and aggressivestyles to fit their activelifestyles.

Brand Essence

They’re not just the usual men’sathletic shoe painted pink.They’re lighter, brighter, cuterand more feminine. The sportystyles suggest you are fun andactive, even when you’re justgoing to the grocery store. Theway they pull together a casualoutfit, you won’t mind gettingcaught in them, but they’re sospringy and lightweight you cankeep going in them all day orall weekend.

Why Natural Sport?

• Affordable options are selling.

• Satisfies seasonal needs forplay/casual shoes for womenand fills existing gap withinBrown Shoe’s portfolio.

• Aligns with strategicplatforms of “Authority” and“Experience”.

• Allows Famous Footwear toshowcase “Found only atFamous” exclusive offerings(Watch for the week 7 TAB).

Product placement

Group all three sandal stylestogether in your flow.

Platte (824-4, 825-2) Teton (829-4, 830-9) Butte (827-8, 828-6)

The Sat isfact ion

of Sel l ing

Each day, as sales managers, we have the opportunity to inspire and be inspired. The

simple, everyday interactions with our customers provide us with all the reasons we sell for

a living.

Here is the Satisfaction of Selling:

NEWSFLASHWeek 51 JAN ‘04

· Watching a mom

turn from frustrated

to smiling because

of our service.

· Hearing customers pass by the

store front and say to their friends

“I get all my shoes there!”

· Seeing mom, dad and

kids come in to shop

and every one of them

leaves with a pair!

· Getting stopped by a customer who

can’t wait to tell you what a great

experience they just had in your store.

Share yoursellingsuccesses andinspirations.

E-mail SIMPLE with your storiesand

inspire someoneTODAY!

Contributed by Liz Stickel RDS 16,

Nona Graham, Store Manager 98,

and Kim Moore, Store Manager 1348.

FBSNewsThe Newsletter for Factory Brand Shoes and FamousFootwear Outlets

Outlets are currently running the “select boots 30-50% off” promotion. All Outlets will transition into the Thanksgiving Day Weekend Sale starting Friday, November 24th.Please update your Key Event Calendar: All stores will offer Free Home Delivery Sunday, November 19th through Saturday, December 16th.

What’s Happening Now?

Wee

k 42

Week 42 Articles:Cover . What’s Happening Now?2 ........ March of Dimes Update3 ........ Action...............Free Home Delivery Signs

...............Open Enrollment - Last Chance

...............700# Change

...............What’s Attached?

4 ........ Action...............What’s In Madison Store Mail?

...............Mudd Messenger Bags - Remove Tags

...............RTV Update

...............White Sticker Change

5 ........ Action...............Kids’ Slippers Arriving Soon

...............Shoe Shine Kits Arriving Now

...............Great People, Stores & Opportunities

6 ........ Help Desk Holiday Hours

Set-up for Thanksgiving Day Weekend Friday, November 24th - Sunday, November 26th:

Signs remain the same.Move red “SALE” tables outside (weather permitting).1st priority - Feature 50%, 40% and 30% off items on red “SALE” tables, End Caps and 4-Ways. Refer to attached for Thanksgiving Day Weekend Code List.2nd priority - Supplement red “SALE” tables, End Caps and 4-Ways with 30-50% off boots.3rd priority - Sign boots in your flow with 50% off or higher value with the appropriate 50% off or 60% off shoe disks.

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Desktop Publishing - Online Newsletters2-6 pages published online weekly (Adobe Indesign, Photoshop and Distiller)

Sample Cover Pages Sample Content Page

Sample Cover Pages Sample Content Page


RDS/DSM Team SharePoint Site Walk Thru: Self-Guided Tour

Links to

Key Tools

Links to

Key Info

Announcements &

What’s New

Search

Calendars

& Links

Comments from your DSM Beta Testers:

Time Saving Tips from your DSM Beta Testers: Best response times are using a High Speed Connection, then RF Card in store (dial up is much slower).

When accessing the site, if it asks you for a sign on and password, contact the Help Desk to have your ID unlocked or

reset (if it has expired).

When accessing information in the site, if you get an error message that says you don’t have authority, select cancel, then

Back to exit that area.

To exit the current screen, select Back instead of X or Home (if the Back option is available).

Type Ctrl P instead of the print button.

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SharePoint Webdesigners: Martina Gross & Stacy Mower

“Is it weird to be in love with a

computer program?? I think I

am!” and “The ease of having

everything in one place is

incredible!” - Keri Dodd

“I used SharePoint as my main

screen while I was working and it

became a familiar site. I missed it

yesterday...” - Joseph Ruggirelo

“WOW!!!! I’m really enjoying

this new tool! This interface is

so easy to navigate and on my

broadband cable connection

(54.0 mps) it was also very fast.”

- Bob Stone

“The site was easy and quick

- using it on wireless at home was

super fast, especially for ADT, I

will never go back!”

- Malinda Reed

“This tool will easily reduces

email by 50 emails per month

and 600 per year!” and “The

Search tool is the best feature!”

- Eric Carter

“This new tool... it’s pretty

slick!... even on an RF

connection.” and “The web site

- Darcy Filipovich

http://sharepoint/faf/StoreSupport/RDSandDSM/default.aspx

Key Info:

Reference & Forms -

Who to Call List, DSM Audit

Reference Guide, LP forms,

Laptop Reference (How to

connect, Password guide), etc.

Reports -

LP Key Indictors & Regional

Summary, D&M Reports,

Sales & Budget Plans, KLEW

& Co. Top 10, Lifting & Paid

Out Reports, Maintenance &

Carpet Cleaning Updates, New

Store/Remodel/Open Grid, etc.

Calendar items:

Fiscal Week

Store Marketing Information

Signs & Supplies Deadlines

Survey Deadlines

Budget Deadlines

BTS/Year End Meeting Dates

System Updates (POS, Pin Pad,

etc.)

Key Tools:

XBR - Employee Transaction,

Discount, Returns, Cancel, line

voids

ADT - Store Security, opening

& closing records, who is testing

alarm, call list,

Retail Systems Home Page

- On-Line Manuals/TAA/

Interview/Be a store/Learning

center/FF Forms

On Demand - Reporting:

Direct retail expense, District

productivity, Store Margin,

Statement of Earnings, Physical

inventory Pre-approval,

Rewards enrollments, Income

statement

Get There - Travel & Transport

Flight reservations

Etc.

Announcements:

Promotion Change

System Status

What’s New?

Message from Joe or Jim

Emergency Price Changes

Contest Updates

DSM open positions

Recently updated Policy/Pro-

cedure (link to report, guide or

form provided)

Key Info:

Publications -

News Flash, FBS News, DSM

News, VO Standards Guide, etc.

Special Events -

MOD/GNO/Nike REAX set

up guides, MOD/GNO goals/

reporting

Key Events -

Key Event Guide, Product

Placement Guide, Tab code

listings, FF.com emails, Focus

on Visual, Sign Kit Tracking

info, etc.

1

Links to Key

InfoAnnouncements &

What’s New

Calendar

Owner

Systems

Owner

Communications

Owner

Communications

Links to Key Tools

Owner

Systems

Owner

Communications

Training SharePoint Data Owners

Technical WritingPresentations, training guides, display and assembly instructions (Adobe Indesign, Photoshop, and Distiller)

User Training and Reference Guide Sample Content Page

2RDS/DSM Team SharePoint Site Walk Thru: Self-Guided Tour Announcements

& What’s New

What’s New? (This will replace much of the information normally sent via email to “All District Managers” & “0DSM”)

Image &Announcements (These will be updated as necessary with important announcements - ex. Promotion change/system status)

Click on News Flash & Attachments Link, then News Flash Week 322.

It opens up on screen, select Back to exit.3. Click Back until you reach the main menu.4.

To access older information click on the ***What’s New? *** Title bar.5.

Click on RS: Week 32 News Flash, FBS News & DSM News1.

* Items have

the !NEW

icon for two

days.

Contributor Training and Reference Guide Sample Content Page

Announcements:

Promotion Change

System Status

What’s New?

Message from Joe or Jim

Emergency Price Changes

Contest Updates

DSM open positions

Recently updated Policy/Pro-

cedure (link to report, guide or

form provided)

2

Announcements &

What’s New

Owner

Communications

Training SharePoint Data OwnersUpdating Announcements & Site Image

Select Documents and Lists

Select Graphics under Picture Libraries

Delete Announcement (and/or Image1)

Select Add Picture

Select Announcement.jpg (or Image1.jpg)

Open

Save and Close

It will automatically update site.

Note: To create Announcement.jpg

Convert document to low res pdf

Crop so image is small (4.25” wide)

Save for web as Annoucement.jpg

Note: To create Image1.gif

Convert image to low res pdf

Crop so image is small ( 3” W, 2” H)

Save for web as Image1.gif

Updating What’s New

Select Documents and Lists

Select What’s New under Lists

Select New Item

Enter Title (two letter dept.: title)

Enter Description (including links) and

format

Save and Close (at top of page)

It will automatically update site.

Item will stay New for 2 days

To move item off of front page

Edit item

Change status to complete

To remove item

Delete

Note: No spell check in SharePoint

Note: How to create a link

Upload data to sharepoint site

Open data in sharepoint

Copy URL link

Paste link into desired location

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Note: Two letter dept.: title

RS: Retail Sales, SR: Specialty

Retail, EX: Executives & Executive

Secretaries, MK: Marketing,

IC: Inventory Control, SA: Sales

Audit, LP: Loss Prevention,

HR: Human Resources, VM: Visual

Merchandising, RE: Real Estate,

BY: Buying, SP: Store Planning,

DC: Distribution Center,

CS: Consumer Services

Note: Specially formatted messages

Copy data into word to retain

formatting.

Insert hyperlinks if there are

attached documents.

Save and upload.

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2.

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Display Instructions Assembly Instructions

SOF SOLE Gift BagsNovember 2006

Stores received additional SOF SOLE gift bags (Item #24254), that are promotionally priced at $4.99. Not only is this a great opportunity for stores to sell Accessories, it is also a chance to offer our customers a deal that’s too good to pass up (especially with winter weather on the way)!

Display in the following locations to ensure maximum exposure and sell through:

Sof Sole X-OUTSConvenient shoe deodorizer with fresh scent that works in shoes, gym bags, lockers, home and auto.

Sof Sole Instant Cleaner 11ozThe Instant Cleaner features a scrub-top applicator and powerful cleaning agents that act immediately upon contact and it dries quickly.

Designed to clean all types of athletic shoes. It is also ideal for smooth leather, rubber, fabrics, vinyl/nylon mesh footwear & apparel.

Not recommended for suede or nubuck. Do not use brush cap on leather or delicate materials.

Sof Sole Water Proofer 10.5ozThe top performing protector on the market delivers an invisible breathable barrier against moisture. The primary ingredient is a non-silicone Flouropolymer resin.

Safe on apparel, outdoor gear and footwear: athletic shoes, mesh, suede and nubuck.

Not recommended for patent leather or vinyl.

Gift Bags include:

Display Gift Bags between Gift Cards and Satisfaction Statement (as shown). Avoid placing them in front of any cashwrap signage.

Chocolate/Curved Cashwrap Stores:

Linear from adidas is a specifi c line of product developed especially for our retail tier. Theshoeboxes will be the differentiator from other adidas product (green boxes). This strategy will NOT be communicated to the customer. The cool thing about the product is the productitself. This is a black and white story.

Duration: Week 23 – Week 32. End date varies by BTS Timing Group. Refer to the calendar on page 3.Priority In-store: #2 S-TableGenders represented: Men’s (2) & Women’s (3)

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adidas sign - front

Place adidas placemats on s-table/ 4-way.

1. Attach four 1" foam adhesive on squares on back of home delivery sign.

2. Fold in sign tabs and "foot stand" tabs.3.

Insert "foot stand" tabs into sign tabs. Repeat on both sides.

4. Adhere to back of adidas sign.5. Face adidas sign toward front of the store.

6. Refer to Visual Standards guide for placement of adidas linear shoes.

7.

adidas home delivery sign - back

adidas linear s-table/4-way (Weeks 23-33)

17

Portfolio Martina GrossTechnical WritingAnalysis, reporting and planning calendars (Microsoft Word and Excel)

Monthly Planning Calendar Yearly Planning Calendar

Communications Planning Calendar

WK 51 M T W TH F

1/15 1/16 1/17 1/18 1/19

Sharepoint Practice mtg with Angie/ webcast basic

sharepoint tips & tricks

Webcast Advancd tips & tricks Review IS site

Dashboard Intro layout

BounceBack Check Lisa's spreadsheet BB

MOD MOD pick list initial counts

Billboards Billboard mtg #1

Spring starts eardsms report missing/damaged NF-FonV Replacements in str

SUM product guide - paul review layout of pics

Brochure brochure art to print

WK 52 M T DSM News & Task Planner W TH F

1/22 1/23 1/24 1/25 1/26

Sharepoint Prepare Presentation Tes IS train/Review SurveyMonkeSharepoint interactive presentationIS site - Q&A, Comm intro SharePoint changes

POS Testing Intro

Billboards Billboard count estimates Billboard mtg #2

NF-

SUM product guide - buyer/assistants review layout add names

VOutGuide Outlet Visual Template complete

WK 53 M T W TH F

1/29 1/30 1/31 2/1 2/2

Sharepoint SharePoint Reading Survey Monkey Meeting

POS Pre-testing Testing with Managers Post test write up/str email update POS overview/call stores

BounceBack Check list for changes-final counts

Billboards Billboard formulas Revised counts for quote

other Incentives Spreadsheet RDS meeting- Str mail RDS meeting RDS meeting PMP Self-evaluation due

final SS code list from Robin NF- rewards code list, S.S code list

RDS meeting STR mail - poster, HD packets

SUM prod guide due back from buyers SUM product guide 1st proof

VOutGuide review preliminary info/place

WK 1 M T DSM News W TH F

2/5 2/6 2/7 2/8 2/9

MMG vacation MMG vacation MMG vacation MMG vacation MMG vacation

SUM product guide changes SUM product guide final proof

Fiscal year begins NF-

VOutGuide review preliminary info/place All info/pics due from Visual review all pics - any need to be reshot?

WK 2 M T W TH F

2/12 2/13 2/14 2/15 2/16 (-2/19 Sidewalk sale)

Sharepoint Sharepoint Rollout options Sharepoint Rollout options

POS Csupport self training

Summer Sign technical review mtg w/MK Sum sign kit mtg #1

other DSM meeting/ Dashboard DSM meeting / Reports Rich DSM meeting/ Stacy VACA Stacy Vacation

final changes to prod guide NF- Concept meeting w/MK

VOutGuide review all info/place/edit initial pg count est. to Steve

DSM meeting DSM meeting DSM meeting

WK 3 M T DSM News & Task Planner W TH F

2/19 President's day 2/20 2/21 2/22 2/23

Reports train with rich

Sharepoint

POS Retail testing 2.7 TESTING with Mgrs 2.7 TESTING with Mgrs 2.7

BounceBack lists to Mailroom - BB

MOD lists to Mailroom - MOD

Summer summer kitting Q &A Sum Sign Kit #2/MK 1st proof

Stacy Vacation Clearance list

NF-Sale CHG

SUM product giude art to print MK 1st proof start getting sign files from MK KEG template due

MOD guide art to print

WK 4 M T DSM News W TH F

2/26 2/27 2/28 3/1 3/2

Reports train with rich

Sharepoint

Dashboard Create data/charts

POS TESTING with Mgrs 2.7 TESTING with Mgrs 2.7

Billboards Final changes to VO DB Final counts/BB mailroom lists

Summer Formulas VO database deadline/formulas MK rev proof - Review sum #'s

w/Steve

Review Sum extra with group Sign kit & Sampler Counts Initial

NF-

SPRG 4-12 MK rev proof Request shoes/materials KEG 1st draft for paul/photoshoot

Key: Sign kits, Key Event (KEG, PPG, Samplers),SharePoint, NF (solid blocks indicate due dates/art to print)

WK S M T W T F S SPR H/W wk 51

FEB 1 30 31 1 2 3 4 5 Summer trends

2 6 7 8 9 10 11 12 Summer trends

3 13 14 15 16 17 18 19 SPR M/C Summer Sign kit numbers (2/21 )/trends

4 20 21 22 23 24 25 26 Template/trends

MAR 5 27 28 1 2 3 4 5 KLO Vaca Initial Copy

6 6 7 8 9 10 11 12 KLO Vaca 1st draft/ BTS line review/Revised #'s

7 13 14 15 16 17 18 19 MK Art to Print/Photoshoot

8 20 21 22 23 24 25 26 2nd draft with pics/initial count KEG 3/22/ final list to mailrom

APR 9 27 28 29 30 31 1 2 Easter final changes/Sampler art to print 3/29/final count KEG 3/31

10 3 4 5 6 7 8 9 Guide Art to print (4/5)/Proofs

11 10 11 12 13 14 15 16 BTS flow/trends Summer Signs Ship

12 17 18 19 20 21 22 23 BTS flow/trends Str mail/Signs in store

13 24 25 26 27 28 29 30 Sign kit numbers(4/29)/trends Replacement signs in store

MAY 14 1 2 3 4 5 6 7 SUM template/initial copy/trends Summer Key Event Starts

15 8 9 10 11 12 13 14 1st draft/trends

16 15 16 17 18 19 20 21 MK art to print 4/18-24/photoshoot/KEG count (5/19)

17 22 23 24 25 26 27 28 KLO Vaca 2nd draft with pics/final picklists mailrm

JUN 18 29 30 31 1 2 3 4 Mem Day final changes/Guide Art to print 6/2/sampler art to print 5/31

19 5 6 7 8 9 10 11 Proofs

20 12 13 14 15 16 17 18 BTS Meeting

21 19 20 21 22 23 24 25 MMG vaca? BTS Signs Ship/150 to MTG

22 26 27 28 29 30 1 2 Fall Sign kit numbers/trends Str mail/Signs in store

JUL 23 3 4 5 6 7 8 9 July 4th Template/trends Replacement signs in store

24 10 11 12 13 14 15 16 BTS Initial Copy/trends BTS Key Event Starts

25 17 18 19 20 21 22 23 1st draft/trends

26 24 25 26 27 28 29 30 MK Art to Print/Photoshoot

AUG 27 31 1 2 3 4 5 6 2nd draft with pics

28 7 8 9 10 11 12 13 final changes/Sampler art to print

29 14 15 16 17 18 19 20 Guide Art to print/Proofs/ Holiday & EOS sign kit #'s/trends

30 21 22 23 24 25 26 27 Hol Template/trends Fall Signs Ship

SEP 31 28 29 30 31 1 2 3 Initial Copy/trends Str mail/Signs in store

32 4 5 6 7 8 9 10 Labor Day 1st draft/trends Replacement signs in store

33 11 12 13 14 15 16 17 FAL (E/N 9/7 MK Art to Print/Photoshoot Fall Key Event Starts

34 18 19 20 21 22 23 24 2nd draft with pics


OCT 36 2 3 4 5 6 7 8 Guide Art to print/Proofs

37 9 10 11 12 13 14 15 EOS/Clearance guide and Sampler template HOL& EOS Signs Ship

38 16 17 18 19 20 21 22 Spring flow/trends/ Prep EOS/Clearance Initial copy Str mail/Signs in store

39 23 24 25 26 27 28 29 Spring flow/trends/ Prep EOS/Clearance 1st draft Replacement signs in store

NOV 40 30 31 1 2 3 4 5 HOL Sign kit numbers/trends/ Holiday Key Event Starts

41 6 7 8 9 10 11 12 Template/trends / EOS/Clearance 2nd draft with pics

42 13 14 15 16 17 18 19 Initial Copy/trends

43 20 21 22 23 24 25 26 Thanxgiving 1st draft/trends

DEC 44 27 28 29 30 1 2 3 MK Art to Print/Photoshoot

45 4 5 6 7 8 9 10 2nd draft with pics / EOS/Clearance 3rd draft with pics


47 18 19 20 21 22 23 24 Guide Art to print/Proofs/EOS/Clearance Communication

48 25 26 27 28 29 30 31 Signs Ship

JAN 49 1 2 3 4 5 6 7 EOS Add'l Clearance Communication Str mail/Signs in store

50 8 9 10 11 12 13 14 Replacement signs in store

51 15 16 17 18 19 20 21 SPR H/W Spring Key Event Starts

52 22 23 24 25 26 27 28

FEB 1 29 30 31 1 2 3 4

2 5 6 7 8 9 10 11

3 12 13 14 15 16 17 18 SPR M/C Summer Sign kit numbers/trends

4 19 20 21 22 23 24 25 Template/trends

S M T W T F S

2005 KEY EVENTS

Dashboard Analysis for Year End Fiscal 2007

Store Execution Merchandising Loss Prevention

Sof Sole Case Receiving Overall the percentage of cases shipped but not

scanned has stayed flat for the year (range 4-7%). There has been an overall increasing trend for those who take no action once notified for the year (from 20-29%).

Associate Managers to Store Count There has been an overall increasing trend for the year (from 27-50%).

R. 2, 3 & 7 were below the company average for the year.

R. 8 averaged above the company all year.

Paid Out Total $ Paid Outs fluctuate month to month due to the

number of fiscal weeks (range $1,512-$6,496). R. 5 was consistently above $4000 for the year. R. 1 & 8 averaged below the company all year.

Paid Out Average $ per store R. 2, 5 & 8 are consistently above the company paid

out average for the year (range $22-$34). R. 7 averaged below the company all year.

# of Help Desk Calls from the field (Includes calls for all of

Brown shoe starting in September)

Total number of calls since including all Brown shoe in September has decreased to pre-blending levels.

Calls fluctuate month to month due to the number of fiscal weeks: Transfer call average 8% (range 134-245), Procedural call average 13%(range 242-418), Other call average 78% (range 1246-2203) & Total calls (1666-2629).

DSM timely response to inquiries (A new sign kit

missing/damaged reporting process was put into effect for

Fall with good results. However, there was poor response

to the Holiday sign kit reporting to Signs & Supplies.)

September: Originally, 33% reported on time. After reminders & follow up it increased to 70% reporting.

Note: Reserve funds inquiry-86 out of 90 DSMs responded on time (data not available by region.)

Inventory vs. Plan +10% For the year 1-740

stores were 10% over inventory.

R. 4 averaged the most & R. 6 averaged the least.

Inventory vs. Plan -10% For the year 1-286

stores were 10% under inventory.


Inventory vs. Capacity +10% For the year 0-3

stores were 10% over capacity.

Inventory vs. Capacity -10% For the year 362-994

stores were 10% under inventory.


Reworks Compliance The company averaged above 87% for the year (Region range 83-91%).

R. 1, 2, 6 & 7 were below company for the year.

Mismates scanned out Mismates scanned out average rose from 43% to 62% once Store Managers started scanning out mismates.YTD Company average is 57%.

R. 4, 5, 6, 7 & 8 were below the company average most of the year. R. 1 averaged above the company all year.

Stolens scanned out by DSMs YTD Company average is 96%. All Regions averaged above 91%.

R. 3, 5, 6 & 7 were below the company average most of the year. R. 1 averaged above the company all year.

Return Exchange Overrides - ID button not used YTD Company average is 9% (Region range 5-11%) for the year.

R. 4, 6, 7 & 8 averaged more stores who did not use the ID button than the company average most of the year.

R. 1, 2 & 5 averaged less the company all year.

Return Exchange Overrides - No Info collected The company average for the 1

st half of the year was 44% & has increased

to 64% for the 2nd

half of the year. YTD Company average 54% (Region range 32-58%) for the year.

For the year R. 2, 3, 4 & 6 consistently averaged more stores who did not collect information when the ID button was not used than the company.

R. 1 averaged less than the company all year.

Return Exchange - Manual Entry YTD Company average 21% (Region range 16-31%) for the year.

R. 1, 3 & 7 averaged more manual entries than the company all year. R. 2, 5 & 6 averaged less than the company all year.

High Shrink Inventory (inv.) Scheduled The company averaged 83% of the inv. scheduled YTD. The company averaged 61% of the inv. scheduled on time YTD.

% of inv. scheduled: R. 6 had the least R. 5 had the most (range 70-95%). % of inv. scheduled on time: R. 2 had the least R. 1 had the most (range 42-

83%).

Manager Change Inventory (inv) Scheduled The company averaged 90% of the inv. scheduled YTD. The company averaged 56% of the inv. scheduled on time YTD.

% of inv. scheduled: R. 2 had the least & R. 6 had the most (62-96%). % of inv. scheduled on time: R. 7 had the least & R. 8 had the most (44-93%).

Dashboard 2007 Data ( Updated 03/19/2008)Store Execution

Sof Sole Case Receiving AVG FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN

Cases Shipped but not scanned 6% 6% 5% 7% 5% 6% 7% 6% 7% 6% 6% 6% 4%

% of stores notified - no action taken 27% 20% 23% 23% 25% 26% 22% 33% 38% 31% 28% 29% 29%

Associate Managers to Store Count AVG FEB MAR APR MAY JUN JUL AUG SEP* OCT NOV DEC JAN

Region 1 39% 26% 25% 28% 27% 38% 39% 40% 42% 45% 48% 54% 52%

Region 2 37% 27% 32% 34% 36% 39% 39% 36% 37% 37% 37% 47% 46%

Region 3 33% 23% 30% 28% 31% 34% 33% 28% 34% 36% 40% 43% 40%

Region 4 39% 31% 41% 37% 36% 37% 38% 40% 43% 39% 41% 44% 46%

Region 5 39% 25% 27% 35% 37% 39% 41% 46% 45% 42% 42% 46% 48%

Region 6 43% 36% 39% 38% 35% 38% 39% 40% 39% 38% 41% 67% 68%

Region 7 29% 23% 27% 27% 28% 29% 25% 28% 26% 26% 26% 40% 47%

Region 8 43% 29% 32% 34% 33% 38% 40% 41% 46% 49% 50% 62% 60%

Company 38% 27% 31% 33% 33% 36% 37% 37% 39% 39% 40% 49% 50%

Below Company Includes US Specialty stores starting in September

Paid Out Total $ Total FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN

Region 1 $36,494 $2,451 $3,512 $3,226 $3,526 $3,327 $3,118 $2,672 $3,237 $3,267 $2,763 $2,409 $2,987

Region 2 $52,258 $3,968 $4,795 $3,803 $3,667 $4,989 $4,205 $4,347 $6,088 $4,479 $3,401 $4,685 $3,832

Region 3 $38,395 $2,339 $3,778 $3,166 $2,600 $3,836 $3,085 $4,039 $3,618 $3,172 $2,841 $3,415 $2,507

Region 4 $48,212 $2,336 $3,226 $4,312 $3,518 $5,421 $3,611 $3,867 $4,752 $5,319 $3,713 $4,902 $3,234

Region 5 $58,158 $5,589 $6,496 $4,338 $4,147 $5,609 $4,758 $4,701 $5,394 $4,694 $4,033 $4,746 $3,653

Region 6 $41,531 $3,030 $4,120 $2,734 $2,826 $4,039 $2,902 $3,863 $3,979 $4,410 $2,950 $3,561 $3,118

Region 7 $30,234 $3,247 $4,057 $1,764 $1,588 $3,830 $2,310 $2,444 $2,544 $2,818 $1,574 $2,257 $1,800

Region 8 $27,693 $2,066 $3,512 $1,629 $1,512 $2,246 $1,860 $2,065 $3,334 $2,678 $2,107 $2,558 $2,127

Company $332,975 $25,026 $33,495 $24,972 $23,385 $33,296 $25,848 $27,998 $32,945 $30,836 $23,383 $28,532 $23,258

Above $4000

Paid Out Average $ per store AVG FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN

Region 1 $25 $21 $30 $27 $30 $28 $26 $22 $27 $26 $23 $20 $24

Region 2 $30 $28 $34 $27 $26 $36 $30 $30 $42 $24 $23 $31 $26

Region 3 $25 $19 $30 $25 $21 $30 $24 $32 $28 $21 $21 $25 $18

Region 4 $26 $21 $29 $27 $22 $34 $23 $24 $30 $32 $23 $30 $20

Region 5 $31 $43 $50 $27 $26 $35 $30 $29 $32 $27 $24 $28 $22

Region 6 $41 $37 $50 $33 $34 $49 $36 $45 $46 $45 $34 $41 $36

Region 7 $20 $22 $27 $15 $13 $32 $20 $20 $19 $22 $14 $19 $16

Region 8 $19 $15 $25 $16 $15 $22 $18 $20 $32 $19 $16 $19 $16

Company $27 $25 $34 $25 $23 $33 $26 $27 $32 $26 $22 $27 $22

Above Company

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