Martin RobertsTV Property Expert, Journalist & Author

NSPCC Schools Service – the future of child

protection

That’s why we’ve developed the NSPCC Schools Service. This pioneering new approach

aims to prevent abuse and help all children by giving them the confidence to

speak out.

Many primary school children are suffering abuse and neglect, yet they can wait months, or even years, before contacting us or getting any kind of help.

These are the children you see going to school in the morning, children who live on your street and are part of your community. Those who do find the courage to speak out are often in their teens before they contact ChildLine. Yet they tell us about abuse that started years earlier.

These children are too frightened, too vulnerable, to seek help when the abuse takes place. If they can’t reach out to us, we have to reach out to them.

Trained Schools Service volunteers will go into every primary school in Somerset to: •Help younger children understand and recognise what is and isn’t normal behaviour

•Give them the confidence to talk about it•Help them recognise that abuse is wrong and is never their fault •Let them know who they can talk to.

Herman- our HERO

- A problem solver

- Views things froma different perspective

- Helps children learn that they can change the world around them if it’s not as it should be

The Challenge

• Give a FREE book to EVERY child in years 5 & 6 (9 & 10 year olds) in the UK – around 1.5 million children

• This will Compliment and prepare for a visit from an NSPCC schools project

specialist teacher• The book also has a direct call to action (Call Childline if you are sad)

The Initial Solution• Roll out the project by Local Educational Area• Ask local individuals, businesses and councils

for support to print the books and do the project in their area

• In return give them a package of benefits• Logo and contact details in every book

– This will be seen by thousands of children, their siblings and parents in the home

– Very targeted marketing for family related business and others

The Initial Solution• Extensive Press and social media

coverage • Prestigious launch event locally and

Nationally in Autumn 2016• Free copies of the book for sponsors

and others• Corporate Social Responsibility

Bath & North East Somerset Sponsorship launch Event- Nov 2015

Featured in:Bath LifeSomerset LifeBath Chronicle

The Solution• Extensive Press and social media

coverage • Prestigious launch event locally and

Nationally in Autumn 2016• Free copies of the book for sponsors

and others• Corporate Social Responsibility

The Solution• Cost effective business

opportunity– £1500 fixed sponsorship price

for regional version• NATIONAL sponsorship from

£25k for distribution in 1,500,000 books in to EVERY household with a 9/10 year old child in UK

BANES LAUNCH EVENING NOVEMBER 2015

The Challenge

• Give a FREE book to EVERY child in years 5 & 6 (9 & 10 year olds) in the UK – around 1.5 million children

• 147 Local Authorities• 15 Year project….!• Try to go NATIONAL quicker• Autumn 2016 Houses of Parliament• Need National sponsors

The Benefits to Sponsors

• Space for Advertising and Marketing message in book

• Given to EVERY 9/10 year in the UK• Seen by their parents and siblings• Long shelf life• Good Brand message• May widen out to benefit other Child Related charities

If just one child is saved from the abuse that the NSPCC see on a regular basis, then your sponsorship will have literally bought more than money can normally buy.

It will have given an innocent child the kind of childhood that we would all wish for them.

NSPCC Schools Service – the future of child

protection

Thank You