WHAT COULD MOBILITY AS A SERVICE DO FOR COMMUNITY TRANSPORT?

Martin Higgitt, 22nd November 2016

Introduction

What is Mobility as a Service? What are the benefits it could bring? What are the challenges? What does the CT and shared transport sector need to do?

What is MaaS?

Sampo Hietanen, maas.fi

A mobility bundle

Sampo Hietanen, maas.fi

The benefits?

From the customer point of view: Puts customer at the heart of the travel proposition Seamless service, providing convenient and affordable access to opportunities Better than owning/using your private carAnd in so doing, it could help address key transport issues for public sector: Congestion Air pollution Social inclusion Raises activity levels of population Bolsters viability of public transport services

Positive feedback loop: insight into people’s travel habits so that services can be refined.

Some challenges

Reality of where we are now: declining budgets, austerity, disruption

95% of conversation focuses on big cities:• What about towns / suburbs and rural areas?

95% of thought focuses on the technology challenges: • What about the people?

Early adopters tend to be more mobile, wealthier, ‘technology natives’:

• What about lower income, less tech savvy?

Some challenges

Some challenges

Risk that many miss out:• Areas away from big cities • Lower income groups (without credit

cards / bank accounts)• Less tech savvy (e.g. older people)

Smartphone penetration per age group

Source: Ofcom 2015

Adults 16+ 16-24 25-34 35-54 55-64 65+

39%

66%60%

43%

19%

5%

51%

77%73%

60%

32%

8%

61%

88%84%

72%

39%

14%

66%

90% 87%80%

50%

18%

2012 2013 2014 2015

Some challenges

To offer seamless connections between transport modes, we need….. transport modes

So what do we need to do?

Total Transport – bring together the different transport services in an area into a portal / brokerage scheme

So what do we need to do?

So what do we need to do?

Total Transport – bring together the different transport services in an area into a portal / brokerage scheme

Invest in new types of service – shared taxi, car clubs, e-bikes

Government support to fund research & pilots

Understand and lobby for appropriate regulation and legislation

Can we get different pots of money talking to each other?

Local research study

www.systra.co.uk

System blueprint

CITY

INFORMATION PAYMENT ENGAGEMENT

PROVIDERS

OPERATORS BUSINESSES