Martin Garrix

The man who simply created Animals………

This is Martin

Background Info

• Martin Garritsen is a 17 year protégé who truly loves music

• This love for music is clearly shown his rise to DJ supremacy over the past calendar year

• He is a Dutch DJ/Producer and is currently signed to Spinnin; Records

• His number one hit single ‘Animals’ was a top 10 hit in over 10 countries

Social Media

• Garrix’ social media presence is beyond belief

• With his hit single ‘Animals’ creating so much hype, he simply became a #trendingtopic

• He currently ahs a Twitter account, where he keeps in contact with all of his fans

• His Twitter handle is: @MartinGarrix and currently has 449,000 followers to date

Website

• Garrix has a personal domain:www.martingarrix.com

• This site offers the #Animals, to connect withtheir favorite DJ in terms of where he will be perfoming next

• This site is maintained by Martin himself with the help of a team to keep the crowd attracted and wanting to connect with Martin himself

Our Audience

• My audience as a Producer/ DJ is mainly towards the group of students at Brock University and wherever my music takes me

• Comparing my audience to Martin’s , there is a key resemblance of the new and upcoming emergence of Electronic Dance Music

• Whose whom mostly consume this genre are primarily between the ages of 16 -27

Meaningful, Sharable Content

• They great thing about this genre is that everyone has their own meaning and how the music will effect them

• This unique distinction between genres allows for it to simply stand out from the rest as being the most relatable

• The inclusion of #WeAreAnimals, allows for the audience to become one with the artist himself, Martin.

Engage your current fans!

• As previously stated the usage of Social Media allows for the seamless integration of the Producer’ life.

• Such things as Twitter, Facebook and Instagram, allow for the audience to never be left alone of keeping up to date with the artist’ life

#Viral

• The main reason why it is possible to identify whether or not Garrix has gained the attention of the music industry is quite simple

• He offered something not physical but through social media he shook the world and industry with something never seen, something completely new (attractive)

• Something completely #UNIQUE (Twitter, Facebook, Instagram)

Post consistently

• The fact that Martin ahs over 400k followers begs to say that he does what he does best, Being Unique

• By posting and having his songs go viral to the point where it has become a tend to play at weddings. You are doing something right

• But constantly reinforcing his music and proper marketing, Garrix has attacked the right audiences and exploited the main purpose of social media to his benefit