LOCAL WISDOMGO GLOBAL>>

corporate overviewSection 1

vision

local wisdomgo global

To be one of the world’s leadingcompanies in cosmetics and spa

industry with natural nuances andeastern values through product

innovation and moderntechnology to optimize added

value to stakeholders

mision

To be Top 3 inIndonesian cosmetics

and spa industry

To be one of AsiaPacific players incosmetics and spa

industry

overview of martha tilaar group

Business Group Manufacturing &Marketing

Distribution Group Services

PT. Martina Berto Tbk.(Manufacturer &

Marketing)

PT. SAI Indonesia(Indonesia)

PT. Martha BeautyGallery (Educational)

Eastern BeautyHeritage Sdn. Bhd.

(Malaysia)

PT. Cantika PuspitaPesona (Franchise

Management for Spa)

Eastern BeautipelagoPte. Ltd. (Singapore)

PT. Creative Style(Advertising Agency)

PT. Cedefindo (TollManufacturer)

Companies

Martha Tilaar Group (MTG) was founded in 1970 by DR. MarthaTilaar by opening a beauty salon at the garage of her father’s houseNow, MTG has been becoming an integrated and world-class beautyprovider with operation supported by its four main businesses

profile of the founder

DR. Martha Tilaar requires littleintroduction in Indonesia becauseher popularity as an icon ofIndonesian successful womanentrepreneur

DR. Martha Tilaar is well known forher enthusiasm of traditionalIndonesian herbs

As a result of her lifetimeachievement, DR. Martha Tilaarcontinues to receive numeroushonors and awards, both for herentrepreneurship and social activist

She is often sought to lecture atmanagement and business meetingthroughout the world

natural eastern valueinnovation & technology

Nature of a person’sbeauty is like a flowerthat bursts each of itsunique heavenly spiritfrom within,generating

a perfect outerelegance and

energizing thesurrounding.

The Indonesianarchipelago is

enriched with variousflourishing flora that

is mutuallyintegrating with theexotic cultures and

ancient civilizations.

Modern technologyusage supports the

experts in pouring anyvarious ideas and

innovations to createa design and highquality cosmetic

products thathygienic.

4 pillars of martha tilaar group

BEAUTYgreen1BEAUTYeducation3

BEAUTYculture2

EMPOWERINGwoman4

culture and philosophy

Disiplin (Discipline)

Jujur (Honesty)

Inovatif (Innovative)

Tekun (Diligent)

Ulet (Persistent)

PT. Martina Berto Tbk. (MBTO) was foundedon June 1, 1977 by DR. Martha Tilaar, thelate Mr. Bernard Pranata and Mrs. TheresiaHarsini SetiadyThe biggest Indonesia local cosmeticscompany and market leader for colorcosmetics and skin care marketMBTO listed its shares on the IndonesiaStock Exchange in 2011MBTO has three manufacturing facilities inJakarta, Bekasi and Cikarang

Color CosmeticsSkin CareBody Care

Hair CareHerbal Product

Retail Shop (Mar-tha Tilaar Shop)

Organic Plantation (Kampung Djamoe Organik)

products

services

Key Competitive StrengthsMBTO is a prominent player in the beauty products industry in Indonesia

Well establishedplayer in bothdomestic and

exportmarkets

Strong brandand product

portfolioStrong

financialhealth

Quality Assurance

Strong and market

oriented R&D