1) Feedback on the track in terms of what genre is it, what target audience they

believed it was for and what they would expect from a video.

With our music video we wanted to portray an indie look throughout the whole

video with the use of colours, trends and also the way in which the music video was

structured. With our music video we wanted a narrative storyline that follows a

couple as in a lot of indie pop artist music videos such as Ellie Goulding, Colbie Callait

their music videos tend to follow a storyline between a couple. I feel like with our

music video we successfully were able to follow a storyline, proof of this is from our

audience feedback where they said, ‘ It gives off a romantic storyline throughout

the whole video’.

Our group also wanted our music video to look vintage so with our editing we

decided to research certain effects on our final cut editing software. Intially we had a

problem as we were using the editing software ‘Final Cut Express’ which didn’t have

our desired effect like ‘ Final Cut Pro’, this therefore caused a problem upon our

group as we now needed to find a replacement effect and we were concerned that

this overall would not satisfy us with our final product. Information from out

audience feedback showed that our

Martha's music video was an interesting collection of

set locations, with smooth panoramic shots it displayed

cambridge in an idyllic light with a quirky chemistry

between the two performers. the shots were edited

together smoothly and you could tell that a bit of

editing had been added to create an effect of perfection

and flawlessness, the lip syncing was well in time and

the montage of flirting between the male and female

was a particular favourite section of mine. I think it

kept to the indie pop theme with simplistic shots and

merely the characters giving you a personality with

fashionable clothing and a glint of charm in their eyes.

It felt like natural chemistry was there and that the

story line moved along well, without huge

developments in a convoluted plot. Simplistic,

whimsical and sweet.

The simplistic use of the colouring of the video is well

thought, giving it the ‘old fashion’ look that goes well

with the overall theme of the song lyrics. It gives off a

romantic story, and the setting of the music video and

‘tricks’ of behind the camera really compliment this,

and can easily relate to its target audience.

Suggestions on how to answer this:

Look back on your audience feedback and write notes on what

was given - write down interesting or specific phrases.

What was useful?What came up consistently?What feedback

helped you creatively?Can you give examples from your final

video that prove you acted upon audience feedback?Was

there any feedback that you ignored - why did you ignore

that?Was there some particular feedback that was more

useful than other bits? Why?Just how useful was the

audience feedback?Do you think it is necessary for the

creative process?

Write up a response using appropriate media terminology,

making reference to specific examples from your feedback and

products to back up your points

This response will be your script for you commentary. On average

people speak at about 130-150 words per minute - so if you make

your response about 500 words that will make your commentary

around 3 minutes or so.

Make this speech into a camera or a digital recording device, bring

it into Final Cut and then illustrate your words with whatever you

deem appropriate:Clips from you rough cut/final version.Evidence

of the audience feedback - clips from interviews, screenshots of

textClips or screenshots from real media products.

Some example ideas for a response:

The feedback on what genre the track was interesting as our

initial thoughts was that it was clearly an indie-pop track

however, other classed it as simply pop or even easy

listening. Despite this we still based our video on the

conventions of indie-pop rather than anything else...

A consistent criticism of the rough cut was that there was a lack of camera movement throughout the video [SHOW CLIP OR ROUGH CUT]. One bit of feedback from XXX stated that 'the camera is too static and doesn't match the tempo of the track' [SHOW SCREENSHOT OF TEXT]. On reflection we agreed with this particuarly in middle section of the track. Because of this we planning and carried out a re-shoot to purposely bring more movement to the shots of the band - specifically this zoom into the lead singers face and almost POV from the top of the fret board. [SHOW THESE PARTICULAR CLIPS] It added variety to the video and helped .....