1) Feedback on the track in terms of what genre is it, what target audience they

believed it was for and what they would expect from a video.

With our music video we wanted to portray an indie look throughout the whole

video with the use of colours, trends and also the way in which the music video was

structured. With our music video we wanted a narrative storyline that follows a

couple as in a lot of indie pop artist music videos such as Ellie Goulding, Colbie Callait

their music videos tend to follow a storyline between a couple. I feel like with our

music video we successfully were able to follow a storyline, proof of this is from our

audience feedback where they said, ‘ It gives off a romantic storyline throughout

the whole video’.

Our group also wanted our music video to look vintage so with our editing we

decided to research certain effects on our final cut editing software. Intially we had a

problem as we were using the editing software ‘Final Cut Express’ which didn’t have

our desired effect like ‘ Final Cut Pro’ had, this therefore caused a problem upon our

group as we now needed to find a replacement effect and we were concerned that

this overall would not satisfy us with our final product. Overall our audience

feedback showed that our use of our editing created an effect of perfection and

flawlessness and somewhat dreamlike.

Martha's music video was an interesting collection of

set locations, with smooth panoramic shots it displayed

cambridge in an idyllic light with a quirky chemistry

between the two performers. the shots were edited

together smoothly and you could tell that a bit of

editing had been added to create an effect of perfection

and flawlessness, the lip syncing was well in time and

the montage of flirting between the male and female

was a particular favourite section of mine. I think it

kept to the indie pop theme with simplistic shots and

merely the characters giving you a personality with

fashionable clothing and a glint of charm in their eyes.

It felt like natural chemistry was there and that the

story line moved along well, without huge

developments in a convoluted plot. Simplistic,

whimsical and sweet.

The simplistic use of the colouring of the video is well

thought, giving it the ‘old fashion’ look that goes well

with the overall theme of the song lyrics. It gives off a

romantic story, and the setting of the music video and

‘tricks’ of behind the camera really compliment this,

and can easily relate to its target audience.