Martal group outsoursed business development june 2016
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June 2016 Confidential 1 Martal Group
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Transcript of Martal group outsoursed business development june 2016
June 2016Confidential
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Martal Group
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• Martal Consulting Group is a business developmentboutique.• Martal Group operates globally since 2003.
Who we areMartal Consulting Group
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Startups need traction in North America to be acquiredHow can Seed – Series A company afford a good Bus.Dev. andnot file for bankruptcy?
What Problem We Solve?
Our team will save you up to 70% of your budget for softlaunch in North America.
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Bus.Dev. and Sales Executives are very picky and not willingto work for early stage foreign startups; “Serial Job Hopping”is common among sales people, hard to find talented and loyalemployee
What Problem We Solve?
Our team is bulletproof loyal and will not leave you emptyhanded half way to your sales goals
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• Outsourced business development & companiesrepresentation
• Full service – lead generation, RFPs, contractsmanagement
What we do
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Companies represented by Martal 2009-2016
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Added value of regional presenceStartups from Israel and Europe represented by Martal inNorth America
European Startupsserviced by Martal
teamLeads generated by local Martal team
German Startup servicing US corporate clients
Canadian startup servicing European & US
clientsIsraeli startup servicing European & US clients
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TestimonialsStartups
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Clickworkers Case
Clickworker.com - helps enterprise clients with microtasks – Big Data analysis, SEO improvement,creating texts for e-commerce and additional services of that nature through crowdsourcing.
B2B marketers are often frustrated because they have one of the planet’s mostdifficult jobs — getting quality leads. We are happy with Martal Group engagement,as they helped us get our feet on the ground in North America and provided adiversified high quality lead flow, making hundreds of introductions to potentialclients that resulted in first contract signed in 2 months.
Christian Rozsenich, CEO, Clickworker GMBH.
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Vidmind Case
Vidmind’s platform lets service providers, from Telcos through broadcasters and retailers, launch afully featured next generation TV service, available on TVs, tablets, smartphones and more.
Martal Group has a long term agency contract with Vidmind, Vito is the backbone ofpre sales process. He is personally involved in lead generation, businessdevelopment and content partnerships in Canada and US. His ideas andmanagement practices are essential to getting results.
Danny Peled, CEO, Vidmind ltd.
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Algo Value Case
AlgoValue’s SaaS platform provides a suite of efficient, intuitive, accurate and analytical tools whichbring instant transparency, as well as real-time decision-support data output for pricing equitysecurities of private companies.
Martal Group is our outsourced lead generation partner in North America,introducing AlgoValue SaaS platform to funds, incubators and startups. Martal CEO ispersonally involved in lead generation and demo training sessions setup, introducinghigh quality B2B leads.
Raphael Meyara, CEO, AlgoValue.
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Kipod Case
Kipod Video Analytics Inc, developed cloud platform for video/audio content analytics and alarmmonitoring. Kipod enables real-time crime detection and federated search across petabytes of CCTVvideo using most advanced machine learning algorithms.
Martal team lead by Vito was actively fronting our company in Canada, focusing ondirect sales and channel partnerships. With Martal help we were able to get firstBeta clients and distribution agreement signed in 2 months .
Nick P, Founder & CEO, Kipod.com.
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AppScope Case
AppScope.net , developed a new technology, allowing mobile application developers to analyze howbackend API dependency affects user experience.
The key for the B2B marketer is to be fully informed in relation to the product orservice being sold. This understanding must cover not only the technical details ofthe offering, but also problem resolution. AppScope product sale is very technicaland requires deep understanding of testing process; with Martal team help we wereable to get first Beta clients in 3 months.
Denis Mishin, Founder, AppScope.
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Energtek Case
Energtek is a US public company offering cost-effective delivery solutions for Natural Gas, based onpipe-less technologies and products. These solutions allow consumers who are not connected to apipeline to take advantage of NG.
We hired Martal Group for 12 month business development contract aimed toexpand our technology partnerships in US in 2014. The group team was veryresourceful in generating new leads, actively scouting proposals and negotiatingdeals with new partners. We also valued great perks like, business planning andmarketing collateral review.
Lev Zaidenberg, Chairmen, Energtek Inc.
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Incentives Solutions Case
Incentives Solutions enables enterprises to leverage their incentives budgets by streamlining theincentives pay process and providing the tools to accelerate employee performance.
Martal Group was contracted to evaluate Canadian market potential and scoutregional distribution partners. Martal’s work has had a significant impact on ourstrategic development.
Tal Frank, CEO, Incentives Solutions.
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WiFUNTV Case
WiFUNTV developed proprietary TV broadcasting technology that runs on WiFi to leverage thetechnological capabilities of modern smart phones and tablets.
Martal Group was contracted by WiFunTV ltd. for a 14 month period. As I don’t likeconsultants, I approached Martal very skeptically. However, I was intrigued withtheir personal attitude and process that resulted in product definition & beta clientacquisition. Martal CEO directly contributed to 750K$ investment round closing.
Ed Ritsner, CEO, WiFunTV.
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Indoorgo Case
Indoorgo developed and patented a breakthrough indoor navigation technology for smartphones andtablets.
Martal CEO was outsourced business development executive for more than 2 years,assisting in 500K$ investment round closing. Martal is currently representingIndoorgo in Canada and US, generating sales leads. I endorse Martal CEO asorganized and efficient professional with excellent social skills.
Alex Zinigrad, Chairman, Indoorgo Navigation Systems ltd.
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NetScreens Case
NetScreens Ltd. Provides turn-key and tailor made OTT (Over-the-Top) rich media solutions forbroadcasting video and live television to multiple client devices, such as smart phones, tablets, smartTVs.
Martal Group was contracted by NetScreens ltd. for a 12 month period, aiming leadgeneration, business development and content partnerships. We viewed MartalCEO as an executive on our team, who contributes and challenges us in a positiveway.
Tanya Oleynikov, Senior Project Manager, NetScreens ltd.
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Sportand.me Case
Sportand.me is developing a web-platform for amature sport event management and sports betting.
Martal Group was hired as international business development consultants for 4months. Their efforts resulted in launching a new line of business in sports bettingand raising next round of financing. Martal partners Titan Bet and Playtech helpedus to develop betting POC, we could not have made our goal without Martal’sleadership and consulting.
Ivan Ryndin, CEO, Sportand.me.
Martal Business Model• Long- term contracts :
• Typical start up consulting contract 12-24 months
• Retainer & success based compensation
• Outsourced business development based on retainer
• success based compensation
