Mart & Art Report Final (1)

8/8/2019 Mart & Art Report Final (1)

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Come to Elegance Where YOU Belong

The brainstorming of 25 minds

Has finally paid it all

As here we are in front of you

Standing with our Stall

The name is MART & ART

In the colors of Orange and Red

A passion, an obsession, a creation

An excitement waiting ahead

It has everything in it

From clothes, jewelry, to food

Good enough to make you smile

Good enough to refresh your mood

What are you waiting for out there?

Come immediately to our stall

As we are graciously waiting for you

With the desire to serve you all

We assure you, you will enjoy

We assure you, you will get the best

We assure you; we will come up to your expectations

Better than everyone else


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INTRODUCTION TO MART & ART

Our philosophy of MART & ART is Simple

We provide you with a memorable experience that includes unique, delectable menu choices and

the highest level of service. Youll receive personalized assistance on everything from our team.

Our passion is evident in every corner of our outletwe take great care in its presentation and

pride ourselves in creating fare that is a delightful to your eyes. Whether you are planning to buy

our garments, jewelry, cosmetics, edibles or creamy concoctions to delight your senses Mart

& Art will confidently exceed your expectations and treat every customer like the guest of honor.

VISION OF MART & ART

The vision of Mart & Art was to provide professional and courteous service, competitive

prices, tasteful extensions and satisfaction guaranteed.

MISSION OF MART & ART

Stay ahead by introducing innovative products that creates a profitable outlet with a

friendly atmosphere, good food, and excellent service where people truly enjoy coming.


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OURVALUES

We believed in setting a trend in selling by providing our customers the best beyond their

expectations in terms of service, quality and value. Our main aim was to give them supreme

quality environment and a comfortable setting where they would have fun while shopping,

carefree atmosphere while eating our scrumptious deals to satisfy their taste buds.

Following are our values that were maintained throughout the project:

Excellence in Performance

Commitment in Objectives

Teamwork & dedication

We are dedicated to continuous improvement in the quality of every product we make

and in every activity we perform.

Our reason for being is to understand, anticipate, and best fulfill our consumers needs.


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SITUATION ANALYSIS

TARGET MARKET

Our target market was:

Students/teachers of City campus,

Students /teachers of MAJU (Mohammad Ali Jinnah University)

Students from NCR-CET

Following are the attributes of our target market:

PRICE SENSITIVE: Costs are soaring high nowadays, hence, a high percentage of the

market being students, price plays a vital role in defining the characteristics of the

market. With limited funds, the students are restricted.

CONVENIENCE SEEKER: Due to busy schedule of the students they prefer to buy

food from the nearest shop. This attribute works in line with price sensitivity. Since, a

major part of our targeted market is student based, it is naturally expected on the

students part that theyll get their moneys worth.

GOOD QUALITY: If its good, itll sell. With that being the general idea behind our

products, we aimed at providing the best quality of food which would kept the customers

satisfied, both on the price front as well as quality.

CLEANLINESS: Even though the students are price sensitive they want good quality

food and are conscious about hygiene.


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COMPETITORS:

We analyzed our Competitor and studied them as they were catering same target market as we

were. Following are some analysis:

They were offering Biryani, KFC, Sub Way and free Nesquik.

They were offering products at bit expensive rates from us.

They bought Biryani from us in Rs. 50 & sold it at their stall in Rs. 55

After all whatever they were doing, they were following our strategies and We were one

step ahead of them all the time.

CUSTOMER RESEARCH

OBJECTIVE

To understand the needs of our customers better and what they wanted so that we could deliver

the same and satisfy them.

METHODOLOGY

Through conversations with a variety of groups of students, we found that their first and

foremost priority was hygiene, and good quality. With a general comparison made to our

University cafeteria, the students showed a strong inclination towards having variety in food

products.

Because of seniors previous experience in retailing, this helped us in organizing and arranging

our mart properly. All team members were dedicated towards their job and this helped us settinggreat height of trends.


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STRUCTURE OF MART & ART


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SPONSORSHIP

Following are the sponsors that helped us in our project:

SPONSORS OF MART & ART

1. Hakim sons2. Lipton Tea3. Dunkin Donuts4. KFC5. Pepsi6. State Life Insurance7. Royal gold8. Keune9. Humayun Brothers10.Noor Fruit Facials11.

Caltex

12.Prevense13.Zameer Ansari Rolls14.Palmer15.Fruit facial16.Noor17.PUREDERM SKIN SOLUTIONS


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PROMOTION

The promotional activities were divided in three phases to allocate available resources properly.Moreover, the meaning of the word Mart & Art means an outlet with ability to impress and

attract others. Hence, the name assures the customers (consumers, partners etc) that they are

dealing with the wise and elegant people. We dont want our consumers to just spend their

money; but we want them to spend their money wisely and get excited and energetic by buying

the best product and enjoying it too. Because we believe that the key to success is to keep the

customers happy.

PRE-EVENT ACTIVITIES

Following are the activities that constitute the first phase of promotion.

Invitation Cards sent to Teachers

Brochures were distributed all over the campus

Teaser Posters inside campus were placed

Wallpaper Teaser on Computer desktops

Poems by Shamama-tur-Rafiq

Event Invitation on Facebook

Profile Pictures and Status Update on Facebook by every team member


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DURING EVENT

During the event, promotional activities were planned accordingly so that in order to attain more

and more sales and satisfy our customers.

Background Music in the outlet to give the feel of cool environement.

Coverage from Aaj TV

On our forth day, we called a pop singer and DJ ofHOT FM 105 Zain-ul-Abideen so

that we could conclude the final day on an energetic note.

Different Posters and banners of Keune were placed outside and within the premises of

FAST-NU

Use of advance technology Walkie- Talkie to place orders and reduce the time of

moving up and down the stairs.

Publicity in Vicinity the whole campus was decorated with red and orange color.

ID Cards were assigned to every team member and volunteers also.

Dress Code i-e red colored t-shirts with print of Mart & Art were given to boys while

girls tried their best to set in by wearing red color clothes.

Menu Card was arranged accordingly for within and outside campus.

Silent Ads were displayed the whole time to represent our sponsors through projector.


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POST EVENT

At the end, the project was concluded by the following things.

Closing Cake Cutting Ceremony byH

ead of the Department & Faculty In-chargeAmir Adam

Souvenirs to faculty members were given on last day from Hakim Sons and Noor.

Pictures on Facebook were uploaded daily to tell others how much fun we had during

this project.


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TAG LINES

Following were the taglines that we used for promotional activities

Color your world pretty, make your life wonderful add class to your life - visit Mart

& Art!

The high class eloquence, the timeless elegance - Mart & Art is the place to be!

Mart & Art come to the elegance where you belong!

Red is Life, Orange is Excitement & pineapple is just a Fruit. Mart & Art has

come to life.

You dont remember a fruit unless its rotten. You always remember the class &

elegance.

Fruit dont symbolize Class... Mart & Art Does!

Its a common Fruit market or a Classic elegance of Mart & Art. Know where

you belong.


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OUR OFFERINGS

Its time to indulge, in the glory of MART & ART.

We Give

Professional,

Courteous and knowledgeable service,

Competitive pricing,

Tasteful extensions

And

Satisfaction guaranteed!


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PRODUCTS

GARMENTS COSMETICS JEWELRY EDIBLES ICY TREATS

LEVIS LOreal Bangles KFC Pinacolada

Lee Ponds Earrings Dunkin Donuts Cold Coffee

Jordan Craig Body Shop Necklaces Zameer Ansari

Rolls

Double

Chocolate

Shakes

South Pole Keune Bracelets Halwa Puri Limca Chiller

Everlast Garnier Breakfast Items Pink Lady

Paris Blues Noor Biryani Lemonade

Point Zero Olay OTHER Haleem JellO

Galaxy Shirts Gillete Wallets Ice cream Cones Lassi

Axe Soft Drinks

Mineral Water


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OPERATIONS

DAY 1

We served the very best of our products to our customers.

Our plus point was yummy shakes and breakfast items.

Aaj TV also came to do Mart and Arts coverage.

DAY 2

We offered our customers various deals at competitive prices.

We introduced Haleem.

We publicized our outlet in MAJU and NCR.

DAY 3

When our competitor introduced similar products, we started targeting students of

different universities and companies in order to increase our sales.

We introduced a deal which included Briyani + Free Cold Drink = Rs. 50

Anas Kidwais band Destiny came to perfom and entertained the viewers.

DAY 4

A famous singer Zain-ul-Abideen came on our final day.

We closed our day by a cake cutting ceremony and souvenirs given to faculty

members.


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FINANCES

Following are the information about our daily sales and income statement.

SPONSORSHIP

Sponsors

Caltex Rs. 10,000

Hakim Sons Rs. 5,500

Royal Gold Rs. 10,000

State Life Rs. 10,000

Keune Rs. 5,000

Noor Rs. 5,000

Total Rs. 45,500

Free inventory

Lipton Rs. 5,000

3M Rs. 4,000

Total Rs. 9,000

Give Away

Keune Rs. 4,000

PureDerm Rs. 5,000

Humayon Brothers Rs. 6,000

Total Rs. 19,000

Total Sponsorship Rs. 73,500


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SALES

ITEMS / STALLS FOUR DAYS

Food Court: Day One Day two Day Three Day Four

In Sale Rupees Rupees Rupees Rupees

Icy corner 2,750 4,850 7,520 6,450

Bakery 1,900 1300 1400 1000

Lunch Deal 3750 3500 4600 7500

Breakfast 3700 4875 6850 4985

Zameer Roll 4550 6230 8050 7350

Ice Creams 2700 2925 3330 2115

Cold Drink 1040 1495 1570 1980

KFC 3000 0 5400 4200

Dunkin Donuts 0 4,100 4800 5100

Lipton 0 1000 960 1160

Total 23,390 30,275 44,480 41,840

Total Food court Rs. 139,985

Institutional Sale:

Icy corner 0 0 0 0

Bakery 450 780 650 500

Lunch Deal 1900 3250 3950 2500

Breakfast 545 850 745 470

Cold Drink 0 195 221 156

KFC 2000 0 5000 3200

Dunkin Dounts 0 800 900 600

Lipton 0 0 0 0

Total 4895 5875 11466 7426


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Total Sales Rs.28,285 Rs.36,150 Rs.55,946 Rs.49,266

Total Sales of FC of

M & A Rs. 169,647

Garments:

3200 5600 4000 4800

Total Sales Rs. 17,600

Jewelry & Cosmetics: 4580 12400 9250 7150

Total Sales Rs. 33380

Mini Mart & 3M:

2150 1780 1990 3210

Total Sales Rs. 9130

Total M & A Sales Rs. 369,742

Sponsors Rs. 45500

Total Sales Rs. 415,242


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INCOME STATEMENT

Sales

Food court 309,632

Garment 17600

Mini M & A, and 3M 9130

Jewelry and Cosmetics 33380

Total Sales Rs. 3,69,742

Cost of Goods Sold Rs. 2,98,560

Gross Margin Rs. 71,182

Expenses

Infra Structure 8150

Promotion 4000

Transportation 3050

Miscellaneous 2700

Total Rs. 17,900

Other Revenue

Sponsorship 45500

Total Rs. 45,500

Investment

Group members 25,000

Total Rs. 25,000

Net Income Rs. 1,23

Income per Member Rs. 4,951.28


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LESSONS LEARNED

Following are the lessons that we all learned after successfully completing this project:Always be prepared for the unexpected!

Team efforts always make things easier.

Twenty five heads are better than one. Brainstorming session was full of

innovation.

It requires a lot of patience and energy to sell things.

Communication & right approach matters a lot in the world.


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CONCLUDING POEM

Honored to surrender ourselves in your debt

Honored to render you the best of our service

Honored to give you all a refreshing, new change

Honored to give u all a reason to smile

We cherish the time you spent on our stall

We cherish the relationship you developed with all of us

We wish this journey to continue forever

We wish this tenure had lasted for long

We wish to serve you people more from the depth of our hearts

As we are amongst you and to you we belong



Its time to say farewell, its time to say goodbye

Its time to end the journey which we gave a new start

Setting a trend in selling, setting a trend in service

Feeling very low and with a very heavy heart



- Shamama-tur-Rafiq ( M & A Member)


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Mart & Art Report Final (1)

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Transcript of Mart & Art Report Final (1)