Marriott Digital Marketing Strategy - Chelsea Lee
10
Chelsea Lee
-
Upload
chelsea-lee -
Category
Travel
-
view
408 -
download
0
description
1. Marriott 2. Company Background 1957 3,800+ properties, 74+ countries 3. Campaign Marriott is #1 Business and leisure travelers Couples and families 4. Target Audience Business travelers Leisure travelers 5. Key Performance Indicators Increase in stays Social media buzz 6. Big Idea New guests Maintain current Increased loyalty 7. Digital Marketing Tools 8. Mobile Strategy 9. Budget $1,000/day Google AdWords - $100/day Keyword impressions Promotional posts 10. Summary Maintain reputation Marriott is the best!
Transcript of Marriott Digital Marketing Strategy - Chelsea Lee
![Page 1: Marriott Digital Marketing Strategy - Chelsea Lee](https://reader033.fdocuments.in/reader033/viewer/2022050904/54663466af79595d038b45ff/html5/thumbnails/1.jpg)
Chelsea Lee
![Page 2: Marriott Digital Marketing Strategy - Chelsea Lee](https://reader033.fdocuments.in/reader033/viewer/2022050904/54663466af79595d038b45ff/html5/thumbnails/2.jpg)
Company Background1957
3,800+ properties, 74+ countries
![Page 3: Marriott Digital Marketing Strategy - Chelsea Lee](https://reader033.fdocuments.in/reader033/viewer/2022050904/54663466af79595d038b45ff/html5/thumbnails/3.jpg)
CampaignMarriott is #1
Business and leisure travelers
Couples and families
![Page 4: Marriott Digital Marketing Strategy - Chelsea Lee](https://reader033.fdocuments.in/reader033/viewer/2022050904/54663466af79595d038b45ff/html5/thumbnails/4.jpg)
Target AudienceBusiness travelers
Leisure travelers
![Page 5: Marriott Digital Marketing Strategy - Chelsea Lee](https://reader033.fdocuments.in/reader033/viewer/2022050904/54663466af79595d038b45ff/html5/thumbnails/5.jpg)
Key Performance IndicatorsIncrease in stays
Social media buzz
![Page 6: Marriott Digital Marketing Strategy - Chelsea Lee](https://reader033.fdocuments.in/reader033/viewer/2022050904/54663466af79595d038b45ff/html5/thumbnails/6.jpg)
Big IdeaNew guests
Maintain current
Increased loyalty
![Page 7: Marriott Digital Marketing Strategy - Chelsea Lee](https://reader033.fdocuments.in/reader033/viewer/2022050904/54663466af79595d038b45ff/html5/thumbnails/7.jpg)
Digital Marketing Tools
![Page 8: Marriott Digital Marketing Strategy - Chelsea Lee](https://reader033.fdocuments.in/reader033/viewer/2022050904/54663466af79595d038b45ff/html5/thumbnails/8.jpg)
Mobile Strategy
![Page 9: Marriott Digital Marketing Strategy - Chelsea Lee](https://reader033.fdocuments.in/reader033/viewer/2022050904/54663466af79595d038b45ff/html5/thumbnails/9.jpg)
Budget$1,000/day
Google AdWords - $100/dayKeyword impressions
Promotional posts
![Page 10: Marriott Digital Marketing Strategy - Chelsea Lee](https://reader033.fdocuments.in/reader033/viewer/2022050904/54663466af79595d038b45ff/html5/thumbnails/10.jpg)
SummaryMaintain reputation
Marriott is the best!