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Marlon Parker: Mxit Reach in Tanzania, June 1st 2012
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Mobinomics Marlon Parker
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Marlon Parker's (RLabs and Mxit Reach): Saving Lives with Social Media - Develop an app for social problem using Mxit platform in Tanzania. At COSTECH Innovation Space, June 1st 2012, Dar es Salaam.
Transcript of Marlon Parker: Mxit Reach in Tanzania, June 1st 2012
Mobinomics Marlon Parker
“To be truly happy in this world, You first need a cell phone...” Ted Turner
5+ Billion
Mobile Growth 550%
91% of mobile phone users go online to socialize compared to only 79% of PC users
67% are likely to rally support for a cause
95% use mobile web to keep informed
60% are likely to use mobile phones for transactions
Youth are expert users and early adopters
400+ Million Mobile users
Mxit 50+ Million
users
Economic Relevance
Livelihood
Community
Educate
Mobile Opportunity
Services
MapsHealth
Entertainment
“Every Generation needs a Revolution”
What is Mxit?
Africa’s largest Mobile Social
Network
2001- 04…
SMS Game:Alaya
2005…
Mxit is Born
2011…
2012…
Mxit Reach
“We are the catalyst and vehicle for African change agents to realise impact,
growth and change on the continent via mobile
phones.”
Mxit Reach Focus - Education - Health & Safety - Economic Development - Advocacy
Mxit Dev Tools - .Net SDK - Mobi Portal API - REST API
Mxit Advantages - 3,000+ handsets - Feature/Smart Phones - Scale - Already 50+ M users
31 July 2012
What we want - Social/Social Bus App - Preferably team effort - Submitted by deadline - Tell us your building experience
What we give you - Feedback by RLabs - Publication of App on Mxit & Reach - Tsh 1,000,000 in cash - Ads worth Tsh 19,000,000
Economic Relevance
Livelihood
Community
Educate
Mobile Opportunity
Services
MapsHealth
Entertainment
mxit.comcode.mxit.commxitreach.orgm.mxit.com
