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ACTION CHAIN STEP DESIRED BEHAVIOR CALL TO ACTION BENEFIT MOTIVATING PRINCIPLE MESSAGE CHANNEL COMMENT AWARENESS Talk about the importance of having internet connection wherever you go in relation to academic needs, connecting with family and social life. Ask your friends who use the service how important it is for them to stay connected. Become aware of how importan t it is to have high speed internet all the time. Social Validation, Liking, Authority Know the importance of staying connected to the internet. TV, Radio ads ATTITUDE Not having internet connection will make you feel disconnected from the world. Ask about how you can have unlimited surfing without paying too much. Stay connecte d all the time even when there's no wireless internet . Authority, Social Validation Having high- speed mobile data plan doesn't have to be expensive. TV, Webpages, Radio, Print ad People will think that they can just use wi-fi KNOW Experience unlimited internet surfing on your tablet or mobile device. Visit our website to know how you can customize your plan. You'll feel convenie nce from knowing that you can stay connecte d. Liking, Social Validation You can connect other devices like your tablet for school and phone for social networking through hotspot. Print ad, TV, Online publications TRY Try out our unlimited surfing for 50 pesos for 24 hours. Text GLOBE Unlisurf 50 to 8888. Test the speed of the service before paying. Social Validation, Liking Try it for one day for 50 pesos to know how the service works. Radio, TV, Online ads BUY Subscribe to Plan 999 UnliSurf LTE and experience a high speed internet for one month unlimited. Go to the nearest Globe near you and customize and subscribe to Plan 999 Unlisurf Subscrib e to the services and be connecte d all the time. Liking, Social Validation Experience Unlimited surfing by subscribing to Globe's Unli 999 LTE Services. Print, Radio, Online ads, TV, Globe Texts
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Patricia WijangcoPRODUCT: Globe Plan 999 UnliSurf LTE
Target Audience: College Students
ACTION CHAIN STEP
DESIRED BEHAVIOR CALL TO ACTION
BENEFIT MOTIVATING PRINCIPLE
MESSAGE CHANNEL COMMENT
AWARENESS Talk about the importance of having internet connection wherever you go in relation
to academic needs, connecting with family and
social life.
Ask your friends who
use the service how important it is for them to
stay connected.
Become aware of
how important it is to have
high speed internet all the time.
Social Validation,
Liking, Authority
Know the importance of
staying connected to the
internet.
TV, Radio ads
ATTITUDE Not having internet connection will make you
feel disconnected from the world.
Ask about how you can have
unlimited surfing without
paying too much.
Stay connected all the time even when there's no wireless internet.
Authority, Social
Validation
Having high-speed mobile
data plan doesn't have to be expensive.
TV, Webpages, Radio, Print ad
People will think that they can just
use wi-fi
KNOW Experience unlimited internet surfing on your tablet or mobile device.
Visit our website to
know how you can customize
your plan.
You'll feel convenienc
e from knowing that you can stay
connected.
Liking, Social Validation
You can connect other devices like
your tablet for school and phone
for social networking
through hotspot.
Print ad, TV, Online publications
TRY Try out our unlimited surfing for 50 pesos for 24 hours.
Text GLOBE Unlisurf 50 to
8888.
Test the speed of
the service before paying.
Social Validation,
Liking
Try it for one day for 50 pesos to know how the service works.
Radio, TV, Online ads
BUY Subscribe to Plan 999 UnliSurf LTE and
experience a high speed internet for one month
unlimited.
Go to the nearest Globe near you and
customize and subscribe to
Plan 999 Unlisurf
Subscribe to the
services and be
connected all the time.
Liking, Social Validation
Experience Unlimited surfing by subscribing to Globe's Unli 999 LTE Services.
Print, Radio, Online ads, TV, Globe Texts
