![Advances Markman 2016 New Analgesic Therapies slide notes · 4/7/2016 J.D. Markman [DRAFT] 5 The NGF Story • Survival factor for sensory and sympathetic neurons in early development](https://static.fdocuments.in/doc/165x107/5eaedf6991176202d2719054/advances-markman-2016-new-analgesic-therapies-slide-notes-472016-jd-markman.jpg)
Markman commercial2
2
May 17, 2010 1 Restituto R. Mines Jr. May 17, 2010 May 17, 2010 2 Agenda Nestle Sorbetes Commercial Potential Total market Primary Target Market Positioning Product Price Promo Place May 17, 2010 3 http://www.youtube.com/watch?v=V-fnE1pmeBw Nestle Sorbetes Commercial May 17, 2010 4 Potential Total Market May 17, 2010 5 Primary Target Market Filipino Kids and their Whole Families May 17, 2010 6 Positioning Affordable, sanitized-prepared ice cream that will make every Filipino kids and their whole families happy and satisfied Brings back childhood ice cream experience with a delightful treat Flavors that continue to add sweetness to our childhood memories helped define our Filipino taste, our sense of who we are and what happiness means for us With Nestle Sorbetes, it goes beyond just value of money: the good times, bonding and memories that result from sharing Strong cultural heritage, mass appeal and close to heart of pinoy
-
Upload
restyrmines -
Category
Education
-
view
260 -
download
3
Transcript of Markman commercial2
May 17, 2010 1
Restituto R. Mines Jr.
May 17, 2010
May 17, 2010 2
Agenda
Nestle Sorbetes Commercial
Potential Total market
Primary Target Market
Positioning
Product
Price
Promo
Place
May 17, 2010 3
http://www.youtube.com/watch?v=V-fnE1pmeBw
Nestle Sorbetes Commercial
May 17, 2010 4
Potential Total Market
May 17, 2010 5
Primary Target Market
Filipino Kids and their Whole Families
May 17, 2010 6
Positioning
Affordable, sanitized-prepared ice cream that will make every Filipino kids and their whole families happy and satisfied
�Brings back childhood ice cream experience with a delightful treat
�Flavors that continue to add sweetness to our childhood memories helped define our Filipino taste, our sense of who we are and what happiness means for us
�With Nestle Sorbetes, it goes beyond just value of money: the good times, bonding and memories that result from sharing
�Strong cultural heritage, mass appeal and close to heart of pinoy
May 17, 2010 7
Product
�Classic and affordable ice cream
�Different Filipino Flavors: BukoMelon, Keso, Ube, Langka
�Available in Tub and Handy Stick Sizes
May 17, 2010 8
Price
�Lower costs to lower price points
�Another Nestle Ice cream variant affordable to average customers
�Second line product to lower end customers who are less demanding in quality but more sensitive to price
�Going rate pricing
Php 197Php 275Php 200Gallon Size
Php 100Php 165Php 100Half Size
Handy Pack
Particulars
Php 15
Selecta (3 in 1 plus 1)
Php 12Php 25-35
Nestle Sorbetes
Nestle
Regular
Vs. Competition
May 17, 2010 9
Promotion
Advertising (Humor Strategy using Comedienne Pokwang)
�Television Commercials
�Radio Plugs
�Point of Purchase
�Posters
�Billboards
May 17, 2010 10
Place
Supermarket Food Service
KioskIce Cream Parlor
Convenience Store
May 17, 2010 11
Summary
Low- price ice cream for lower end customer who are sensitive to price
Price
Nestle Sorbetes Ice Cream 2.5 L and sticks
Flavors: Ube, langka, keso, buko melon
Product
Affordable ice cream that will make every Filipino kids and their whole families happy and satisfied
Positioning
Advertising – TV, radios, print thru humor communication strategy (Pokwang)
Promotion
Kids and their whole familiesPrimary Target Market
Supermarket, kiosk, food service, ice cream parlor, convenience store
Place
Kids, Parents, Friends, Grandparents, TeenagersPotential Total Market
May 17, 2010 12
Restituto R. Mines Jr.
May 17, 2010
