Marklogic Presentation at the Chief Data Officer Forum - Examining the role of the Chief Data...

© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

The Data-Centered Data CenterPresented by: Adrian Carr, VP EMEA

© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 2

THE WORLD IS VERY APPLICATION-CENTRIC


2. Determine needed data 3. Determine needed queries

?

?

1. Design the application

7. Load the data 8. Code the application 5. Build a database 6. Design the ETL strategy

4. Design the schema and indexing strategy


OLTP

Warehouse

Data MartsArchives

“Unstructured”

“ ”

VideoAudio

Signals,Logs,Streams

Social

Documents,Messages

{ }Metadata

Search🔍

ReferenceData


HOW DO YOU DETERMINE IN ADVANCE WHAT DATA’S USEFUL?

Love the application...can

you go back and include the

data from 1990 – 1995?

Great application if only we

could also analyse the

customer comments from

their emails?


TOO MANY DATA SILOS

Why can’t I see what the

customer bought, what they

paid……as well as their

support issue?


ETL CONSUMES ALL RESOURCES

With all of the data we're

trying to get into the

database, there's no time to

build new features!


TOO MUCH AND TOO MANY COPIES...YOU'VE LOST CONTROL

Who's reading it? Who's

editing it? Where's the

master copy? What's

happened to it over time?

Is it reliable?

How up-to-date is this data

store? Are the security

models consistent? Are there

different backup models? Are

the lifecycles, retention,

disposal policies the same?


AND IT’S ALL GETTING WORSE….

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

Big Data Disrupts Existing Models

Classification Contracts

Technology Pervasive Use

Perishability Fidelity

Validation Linking

Velocity Volume

Variety Complexity

Managing volume, variety and velocity (and in combination complexity) are getting all the attention:

•Qualification and assurance includes validation, perishability, linking and fidelity of information

•Access management and control includes classification, contracts, technology and pervasiveness

•Quantification is actually the most apparent with the V3C conversation taking the stage most often

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.


THE WORLD IS VERY APPLICATION-CENTRIC


DATA IS KING!


MAKE THE APP COME TO THE DATA

SLIDE: 14 © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Content Delivery & Information Apps - Challenge

Product A Dedicated Infrastructure

(database + search engine)

Product B

Product C

Company Data

Industry Data

Filings

Reports


Content Delivery & Information Apps - Solution

Deliver the right content, to the right user,

in the right format, in real time

Load and index data “as is” from

ever-changing sourcesCompany Data

Industry Data

Filings

Reports


Data Consolidation - Challenge

PDF


Data Consolidation - Solution

PDF

Load and index data “as is”

Get value from yourdata now


Metadata Store / Logical Data Warehouse / Data Virtualization

PDF


6. On-premises, Cloud... both!

3. Elasticity with no downtime

5. Create powerful data services

1. The right database platform4. Super powers to manage

the data lifecycle

8. Now! In Budget!

2. Storage a CFO can love

Love low-cost storage

7. Enterprise Gold Star


Hierarchical EraFor your application data!

• Application- and

hardware-specific

The New Generation Database

Relational Era“For all your structured

data!”

• Normalized, tabular

model

• Application-

independent query

• User controlAny Structure Era“For all your data!”

• Schema-agnostic

•Massive scale

•Query and search

• Analytics

• Application services

• Faster time-to-results


Thank youAdrian Carr@ade_carr

Marklogic Presentation at the Chief Data Officer Forum - Examining the role of the Chief Data...

Data & Analytics

Transcript of Marklogic Presentation at the Chief Data Officer Forum - Examining the role of the Chief Data...