Markiting project on mobilink
Transcript of Markiting project on mobilink
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Group Members
Mehwish Javed
Ali Raza
Haris Qadeer
Zubair Hassan
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Public Limited Telecommunication
Company.
It employs about 8500+ people across
Pakistan, and has served more than 38.1
million customers as of March 31, 2014.
First GSM based cellular operator in South
Asia.
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It started operations in 1994 as the first GSM
cellular mobile service in Pakistan with a joint venture by Saif
Group and Motorola.
The Orascom group, who formally owned Mobilink has a
major share in TWA Transworld Associates which operates an
undersea fiber-optic cable from Karachi, Pakistan,
to Fujairah,UAE.
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“To be unmatchable mobile
system of communications in
Pakistan, providing the best
value to customers, employs,
business partners and shear
holders.”
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“To be the leading
Telecommunication Services
Provider in Pakistan by offering
innovative Communication
solutions that make each day
better for our customers while
exceeding Shareholder value &
Employee Expectations.”
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Business Expansion.
Better service provision.
Retaining the role of a leading telecomcompany.
Attract maximum customers and satisfy them.
Excel in meeting customer needs.
Continuous improvement and enhanced performance.
Improve Service and gain Market Share.
More Sponsorship in games other than cricket and
football.
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Largest Market Share & Highest number of Subscriber in
Pakistan.
Strong Brand Image, Indigo leading Post paid brand and
Mobilink Jazz singular pioneer pre-paid brand.
Wide Network Coverage of 20,000 cities in Pakistan and
over 100 countries with International Roaming.
Joint venture with MCB to offer mobile banking
services to customers.
3G Enables.
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Mismanagement due to large network
Customer Retention
It offers high calls rate to the customers as compared to
the other competitors.
Quality of service is not good in remote areas.
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It can offer the prepaid Internet and 3G packages to its
customers.
Focus on marketing of Internet and 3G, TV,
Blackberry services and radio services to its
customers.
Improve the quality of services in remote areas.
Educating people about usage of services.
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Facing tough competition from Telenor
Ufone and Warid Zong.
Rapid rise in Taxes on telecommunication
services
Security condition is the biggest threat.
Natural Disaster.