Markiting project on mobilink

11
Group Members Mehwish Javed Ali Raza Haris Qadeer Zubair Hassan

Transcript of Markiting project on mobilink

Page 1: Markiting project on mobilink

Group Members

Mehwish Javed

Ali Raza

Haris Qadeer

Zubair Hassan

Page 2: Markiting project on mobilink

Public Limited Telecommunication

Company.

It employs about 8500+ people across

Pakistan, and has served more than 38.1

million customers as of March 31, 2014.

First GSM based cellular operator in South

Asia.

Page 3: Markiting project on mobilink

It started operations in 1994 as the first GSM

cellular mobile service in Pakistan with a joint venture by Saif

Group and Motorola.

The Orascom group, who formally owned Mobilink has a

major share in TWA Transworld Associates which operates an

undersea fiber-optic cable from Karachi, Pakistan,

to Fujairah,UAE.

Page 4: Markiting project on mobilink

“To be unmatchable mobile

system of communications in

Pakistan, providing the best

value to customers, employs,

business partners and shear

holders.”

Page 5: Markiting project on mobilink

“To be the leading

Telecommunication Services

Provider in Pakistan by offering

innovative Communication

solutions that make each day

better for our customers while

exceeding Shareholder value &

Employee Expectations.”

Page 6: Markiting project on mobilink

Business Expansion.

Better service provision.

Retaining the role of a leading telecomcompany.

Attract maximum customers and satisfy them.

Excel in meeting customer needs.

Continuous improvement and enhanced performance.

Improve Service and gain Market Share.

More Sponsorship in games other than cricket and

football.

Page 7: Markiting project on mobilink
Page 8: Markiting project on mobilink

Largest Market Share & Highest number of Subscriber in

Pakistan.

Strong Brand Image, Indigo leading Post paid brand and

Mobilink Jazz singular pioneer pre-paid brand.

Wide Network Coverage of 20,000 cities in Pakistan and

over 100 countries with International Roaming.

Joint venture with MCB to offer mobile banking

services to customers.

3G Enables.

Page 9: Markiting project on mobilink

Mismanagement due to large network

Customer Retention

It offers high calls rate to the customers as compared to

the other competitors.

Quality of service is not good in remote areas.

Page 10: Markiting project on mobilink

It can offer the prepaid Internet and 3G packages to its

customers.

Focus on marketing of Internet and 3G, TV,

Blackberry services and radio services to its

customers.

Improve the quality of services in remote areas.

Educating people about usage of services.

Page 11: Markiting project on mobilink

Facing tough competition from Telenor

Ufone and Warid Zong.

Rapid rise in Taxes on telecommunication

services

Security condition is the biggest threat.

Natural Disaster.