Marketwire Presentation on Social Media and Investor Relations - January 19, 2011
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Transcript of Marketwire Presentation on Social Media and Investor Relations - January 19, 2011
© 2011 Marketwire
Investor Relations:
How Corporations and Their IR Firms Can Leverage Social Media
for Investor Outreach
Darin Wolter
Executive Vice President, Global Sales
Discussion Topics
• What social media means for the IRO
• Companies that use social media for IR
• Examples of social networks
• Best practices
© 2011 Marketwire
What social media means for the IRO
• Understand compliance and disclosure• SEC and Reg. FD
• Social media policies and guidelines
• Transparency and accessibility
• Identify and maximize opportunities• Establish thought leadership and influence decision-making
• Extend reach
• Listen, monitor, engage
• Contain crisis situations
• Enlist new technologies
© 2011 Marketwire
What social media means for the IRO
• Raise awareness among potential investor and communicate with shareholders
• Get the C-suite involved
• Launch new products/services
• Gain more insight• What is being said about your company?
• What is your company saying?
• What tools are your investors using? Where do they go for information?
• Who are the key influencers?
© 2011 Marketwire
IR Magazine – January 2011
© 2011 Marketwire
Companies that use social media for IR: Cisco Systems
© 2011 Marketwire
Companies that use social media for IR: Caterpillar
© 2011 Marketwire
Companies that use social media for IR: Dell Computers
© 2011 Marketwire
Companies that use social media for IR: Intel
© 2011 Marketwire
Examples of Social Networks
•General• Twitter• Facebook• LinkedIn• YouTube• RSS Newsfeeds• Blogs• SlideShare
•IR-related• Seeking Alpha• WikiInvest• MarketWatch• My.wallst.net• Finance 3.0• StockTwits• Tip’d
© 2011 Marketwire
Best Practices
• To keep your activity updated, continuously listen and monitor conversations that are taking place in and around your networks.
• Find out and include whatever your company is already doing in social media and include it in your investor communications.
• Consider setting up social network accounts specifically for your IR audience, especially if you have an IR website.
© 2011 Marketwire
Best Practices
• Collaborate with other internal stakeholders to create a social media policy that will ensure employees understand regulatory considerations.
• Consider incorporating video and mobile applications in your social media strategy.
• Determine the key areas – focal points, networks, messages – that are appropriate for your company and audiences, and pursue them in a meaningful way.
© 2011 Marketwire
© 2011 Marketwire
www.marketwire.com
Canada: 888.299.0338US: 800.774.WIRE (9473)
Darin WolterExecutive Vice President, Global Sales
[email protected](415)343-3911
For access to the entire webinar:http://www.dealflow.com/webinars/social_media.cfm