Marketting project -_r&r_tech final

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Project On Project On INTERNATIONAL MARKETING INTERNATIONAL MARKETING Prepared by PGDFT – 45 : Pradnya Bakkar Monali Bhoir Sarika Patil Arpana Vichare Swati Dabekar Rohan Lokhande

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Transcript of Marketting project -_r&r_tech final

Page 1: Marketting project -_r&r_tech final

Project OnProject OnINTERNATIONAL MARKETINGINTERNATIONAL MARKETING

Prepared by PGDFT – 45 :Pradnya BakkarMonali BhoirSarika PatilArpana VichareSwati Dabekar Rohan Lokhande

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• Company Name : Repair & Return Technology Services India Pvt.Ltd.

• Logo :

• Address : Ghansoli, Navi Mumbai – 400701, India

• Company Registration No. : Applied

• Company PAN No. : Applied

• IEC No. : Applied

• Web site :

• Email ID :

Company Formation

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• R & R is Mumbai based innovative venture founded by experienced, talented and highly qualified professionals.

• Aim is to provide Repair Services & IOR/ EOR Services• We will take care of all repair requirements 24/7 with best

efforts, whereever & whatever…

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Our MissionTo provide quality Repair solutions to Enterprises domains ensuring business efficiency, continuity and facilitate business with IOR/EOR Service.

Repair DivisionConsulting team is composed of experienced and certified engineers and technicians with areas of expertise ranging network security, identity management, Security audits to business continuity planning.

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Your benefits will be:Your benefits will be:• On Time On Budget Deliveries• Significant Cost Advantage

Our strengths:Our strengths:• Vendor neutral• Consultative approach• Technical expertise• Cost-effective Solutions• Commitment to timely delivery

& deliverables• Quality conscious• Loyalty to clients

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R & R Services IOR & EOR Services

Domestic

• Repair

• On-site Repair

• RMA Management

• DoA & Fix Assets Sorting

• AMC

• Act as Importer on Record

• Act as Exporter on Record

PACKAGE

International

• Re-Import

• Re-Export

• Duty Draw back

• RMA Management

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Strength 1. Quality2. Research & Development3. Manpower4. Pricing5. Latest technology6. Packaging7. Trust of the consumer

Weaknesses1. Low Advertising Budget.

Opportunity 1. Growth in Telecom Sector2. Less competitors

Threat 1. Demand of expert

professional2. Other countries attracting

towards India Market

SWOTSWOT ANALYSIS ANALYSIS ::

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PRODUCT : We offer Repair & IOR/EOR Services

Repair : All Network products (Cisco Routers, Nortel Cards, Modems, PCs, Monitors, Tape Drives, Servers, Pegasus Printer, OKI Printers, Fujitsu Printers etc)

IOR/EOR Services : Importer on Record

In order to import and sell your merchandise here in India, it is essential that you have a fiscal presence in this country. Repair & Return offers low cost solutions for businesses, which do not have a direct presence in India, but would like to sell and support customers without a direct presence here. Repair & Return offers you Importer On Record Services, to businesses located outside of India. Repair & Return would act as an Importer on behalf of the end customer, where all transactions are undertaken by R&R and delivered to the customer.We can arrange for the importation of goods, handle receiving and warehousing of merchandise and forward logistics to final destination.

Exporter on Record

During International Repair & Return services, goods would need to be channelled from end users to be sent to Repair Vendors outside the country, in which case Repair & Return would offer Exporter on Record services to re-import the repaired goods back into the originating country. A major advantage in this scenario would be that the repair vendor does not have to get involved in import/export clearance.

Marketing Mix Marketing Mix ::

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• PRICE : Re-export :

EOR Service Charges (excluding VAT)EOR Service Charges (excluding VAT) R & R Charges R & R Charges (Rs.)(Rs.)

Competitor Competitor Charges Charges

(Rs.)(Rs.)Service ChargesService Charges      

MinMin 50005000 55005500

MaxMax 1100011000 1200012000

OR 0.35% shipment value whichever is higherOR 0.35% shipment value whichever is higher      

Other reimbursable ChargesOther reimbursable Charges      

GR Waiver issuance chargesGR Waiver issuance charges 1500 1500    15001500

Documentation Charges per shipmentDocumentation Charges per shipment 600600 600600

Examination, Repacking, Loading & Unloading during Customs Examination, Repacking, Loading & Unloading during Customs examinationexamination 275 per pkg275 per pkg 275 per pkg275 per pkg

OR Min per shipment chargesOR Min per shipment charges 17001700 18001800

        

Domestic Transportation ChargesDomestic Transportation Charges At actualsAt actuals At actualsAt actuals

        

Statutory expenses (AAI charges, Stamp duty, Xerox charges)Statutory expenses (AAI charges, Stamp duty, Xerox charges) At actualsAt actuals At actualsAt actuals

Freight ChargesFreight Charges At actualsAt actuals At actualsAt actuals

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Re-Import :

IOR Service Charges (excluding VAT)IOR Service Charges (excluding VAT)R & R R & R

Charges(Rs.Charges(Rs.))

Competitor Competitor Charges Charges

(Rs.)(Rs.)

Service ChargesService Charges      

MinMin 50005000 55005500

MaxMax 1100011000 1200012000

OR 0.35% shipment value whichever is higherOR 0.35% shipment value whichever is higher      

Other reimbursable ChargesOther reimbursable Charges      

GR Waiver closure chargesGR Waiver closure charges 10001000 10001000

Documentation Charges per shipmentDocumentation Charges per shipment 600600 600600

Examination, Repacking, Loading & Unloading during Customs Examination, Repacking, Loading & Unloading during Customs examinationexamination 275 per pkg275 per pkg 275 per pkg275 per pkg

OR Min per shipment chargesOR Min per shipment charges 17001700 18001800

        

Domestic Transportation ChargesDomestic Transportation Charges At actualsAt actuals At actualsAt actuals

        

Statutory expenses (AAI charges, Stamp duty, Xerox charges)Statutory expenses (AAI charges, Stamp duty, Xerox charges) At actualsAt actuals At actualsAt actuals

Freight ChargesFreight Charges At actualsAt actuals At actualsAt actuals

Custom duty pay by CustomerCustom duty pay by Customer At actualsAt actuals At actualsAt actuals

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ChargesCharges R & R Charges (Rs.)R & R Charges (Rs.)Competitor Charges Competitor Charges

(Rs.)(Rs.)

Repair Service ChargesRepair Service Charges 500 per h/w500 per h/w 750 to 1200 per h/w750 to 1200 per h/w

Part Replacement ChargesPart Replacement Charges At actual + 5%At actual + 5% At actualAt actual

Part Replacement under WarrantyPart Replacement under Warranty NilNil NilNil

Service Charges for warranty partsService Charges for warranty parts 500 per h/w500 per h/w 1000 per h/w1000 per h/w

FreightFreight At actualAt actual At actualAt actual

Note : All Charges are excluding local VATNote : All Charges are excluding local VAT      

Repair Charges :

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PLACE : All Metro Cities in India and some part of other countries

Indirect Repair Service

Direct Repair Service

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PROMOTION : Identify Customers and have • Business chat on phone• Face to Face meetings• Import/Export seminars• Promotional websites• Mass emaling/ SMS’s

POSITIONING : We are available 24/7, please dial Toll Free No.1800 111 333 for support

Market Segmentation

For Repair• IT/ Telecom Companies• Service Providers• Small Business unit• Under develop countries

For IOR/EOR Services• Under develop countries• Developed countries• Companies doesn’t have legal presence in India.

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Political : Govt. of India more focusing Foreign Exchange to make countries economy very strong hence Govt. encouraging manufacturers, Services providers for exports. Providing duty drawbacks, incentives etc

Economic : Indian economy is moving upward direction, have more business opportunities to MNC’s planning to invest in India which in turn increase Repair activities and IOR & EOR Services

Sociological : The more investment in country the more business opportunities

Technology : R&R Services is related to the Telecom equipments, since India growing into Technology, Businesses need more expert engineers for repairing the Technology related products and service them.

Legal : R&R Company is being incorporated in Registrar of Companies. Application for IEC & PAN Card submitted. License from DoT for wireless or high bandwidth products to be taken by Customer. Remittance.

Environmental : Good opportunities for AMC’s in India vise versa. Companies more focusing on updating their work environment with

latest technology. Usage of technology in India people mind.

PESTLE ANALYSIS PESTLE ANALYSIS ::

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Q & AQ & A

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Thank YouThank You