MARKET SEGMENTATION & COMPETITIVE ANALYSIS OF BANKING PRODUCTS

MARKET SEGMENTATION & COMPETITIVE ANALYSIS OF BANKING PRODUCTS AXIS BANKPRESENTED BY :SHIVANGIPGFB1143PGDM(G)

ABOUT COMPANYIt was previously known as UTI and changed its name to Axis in year 2007It was established in 1994 and was among first players to start its business in india.Axis bank is jointly promoted by the , UTI , LIC , GIC & NIC.The Managing director & CEO of Axis bank is SHIKHA SHARMA.

MISSION & CORE VALUES

Customer Service and Product Innovation tuned to diverse needs of individual and corporate clientele.Success through Teamwork, Integrity and People

SWOT ANALYSIS OF AXIS BANK

PRODUCTS & SERVICES OFFERED

SEGMENTATION STRATEGIES

COMPARATIVE ANALYSIS OF BANKING PRODUCTS (SAVING ACCOUNT)

COMPARATIVE ANALYSIS OF BANKING PRODUCTS (SAVING ACCOUNT)

COMPARATIVE ANALYSIS OF BANKING PRODUCTS(CURRENT ACCOUNT)

COMPARATIVE ANALYSIS OF BANKING PRODUCTS(CURRENT ACCOUNT)

RESEARCH FINDINGS & ANALYSIS

RESEARCH FINDINGS & ANALYSIS

RECOMMENDATIONSAxis bank should decrease major kind of charges levived on Customer.Axis bank Should work upon its field networking and services to enhance more credibility.If Axis wants to compete thie rivals like ICICI & HDFC they should mininmize , the AQB so that they can increase customer database.New and inovative product should be launched to attract more customers.To eliminate dissatisfaction proper workshops and awareness programs like campaigning are helpful and held on the client orignation.More number of branches should be opened to make the axis bank product and services reach in hands of customers.More number of operational staff should be highered to complete the job more speedy and in efficient manner.

MY LEARNINGSFace to face interaction with customers has helped me to learn efficient and tactful customer dealing with a delighted customer relationship.Making up to date entry and working on there software has helped me in learning there technicalities and how to minimise the errors.Practical exposure taught me that how one can manage in crisis situations?Being a part of operational activities at branch taught me to do Multi Tasking in an effective and efficient manner.Social networks and healthy relationship play a important role to survive.It helped me to learn The Division & Co-ordination of work among different departments.

AXIS BANK

FEATURES AXIS BANK HDFC BANK

NO. OF PRODUCTSEight type of saving a/c.Easy access, prime saving, future star, prime plus, women saving ,senior citizen,pension saving ,trust or Ngo savings a/c

Seven type of saving a/c,Regular, saving max, senior citizen, kids ,pension, saving plus ,family saving

AVERAGE QUARTERLY ACCOUNT BALANCENil for zero balance account,10000 for saving accounts,Rs. 2,500 in semi urban centres and Rs. 1,000 in rural centresFor saving account Rs. 10,000 (Metro/Urban branches),Rs.5, 000 (Semi-Urban / Rural branches.

FEE FOR NON MAINTENANCE OF AVERAGE QUARTERLY BALANCE For Metro/Urban/Semi Urban Branches Rs 750.For Rural Branches- Rs 500 For Urban / Metro It Charges 350 & For Rural / Semi Urban Charges Rs 250

USE OF ATMFreeFirst 4 Withdrawals Free Of Cost From Any Cirrus Network Atm.

ACCOUNT STATEMENTFreeFor CurretntYear free of cost, Previous Year Rs 250

CHARGES OF DEBIT CARD95 For All Saving Account HolderRegular Debit Card Is Charged Rs 100/Yr Plus Taxes

Gold Debit Card Is Charged Rs 500/Yr Plus Taxes

DEMAND DRAFTRs.50 For Amount Up To Rs.10,000;Rs 2 Per 1000 for amount greater than50,000Rs.50 For Amount Up To 10000,Rs. 2.50 Per 1000 Or Part thereof (Min Rs.150) For Amount greater Than 50000

PERSONALISED CHEQUE BOOK20 Leaves Are Free In One Quarter.Rs 50 above one chequebook in one quarterRs.5 per leaf on non-maintenance of min. Balance

BALANCE ENQUIRYFreeFree

FEATURES AXIS BANK ICICI BANK

NO. OF PRODUCTSEight type of saving a/c.Easy access, prime saving, future star, prime plus, women saving ,senior citizen,pension saving ,trust or Ngo savings a/c

Two Type Of Saving A/CSpecial Saving ,Regular Saving, Advantage Women, Freedom Saving Account

AVERAGE QUARTERLY ACCOUNT BALANCENil for zero balance account,10000 for saving accounts,Rs. 2,500 in semi urban centres and Rs. 1,000 in rural centresMetro and Urban locations - Rs.10,000,Rural locations - Rs.2,000

FEE FOR NON MAINTENANCE OF AVERAGE QUARTERLY BALANCE For Metro/Urban/Semi Urban Branches Rs 750.For Rural Branches- Rs 500For Metro And Urban Areas 350 Rs

USE OF ATMFreeFree For First Five Transaction And Then After Rs 20 Per Transaction

CHARGES OF DEBIT CARD95 For All Saving Account HolderRs 99 Per Annum

DEMAND DRAFTRs.50 For Amount Up To Rs.10,000;Rs.2.50 Per 1000 further.Rs 50 Per Demand Draft

PERSONALISED CHEQUE BOOK20 Leaves Are Free In One Quarter.Rs 50 above one chequebook in one quarterFirst 30 Leaves Are Free And Then Rs 30 At Every Additional Cheque Book Of 15 Leaves

BALANCE ENQUIRYFreeRs 8.50 Exclusive Of Service Tax At Per Balance Enquiry

FEATURES AXIS BANK HDFC BANK

NUMBER OF PRODUCTSOFFEREDMajor Classification Of Current A/C Is In Three CategoriesFour :Plus ,Trade ,Premium & Regular

STATEMENT OF ACCOUNT

Daily Free A/C Statement Through E-MailFree Once In A Month

ISSUE OF CHEQUEBOOKFor Normal A/C: 25 Cheque Leaves Are Free Than Upto 50 Per Month Rs 2/Leaf.100 Leaves Free P.Month For Premium And Rs.2 Per Leaf For Regular

FEE FOR NON MAINTAINANCE OF AVERAGE QUARTERLY BALANCERs.500 For Both Metro & Rural In Case Of Normal.Rs750 For Both Metro & Rural For Business Advantage.Rs.600 For Plus, Rs.1200 For Trade, Rs.900 For Premium And Rs.750 For Regular.

FUND TRANSFERCompletely Free Funds Transfer & Local Cheque Collection And Payments Across Axis Bank Locations All Over The Country.Account To Account Fund Transfer With HDFC Bank Is RS15 Per Transaction

ISSUE OF INTERNATIONAL DEBIT CARDFree For 1st Year, Rs.150 Thereafter, For Club 50 Free Free For First Year

BALANCE ENQUIRYFreeRs 25 Per Balance Enquiry

ATM USAGEFree Usage Of Axis Bank, R 1.50 On Withdrawal From Other BanksFree For HDFC BANK Atms And Rs 20 Per Cash Withdrawals From Non HDFC Bank Atms.

TRANSACTION CHARGESFree Upto 25 Transactions (Cash / Clearing / Transfer) Per Month Local Transactions Are Free (at home branch location)

FEATURES AXIS BANK YES BANK

NUMBEROF PRODUCTSOFFEREDThree: Normal, Business Advantage, Club 50Four: CA 30, CA 70, CA 200and CA 500

STATEMENT OF ACCOUNT

Free Physical Or Via E-MailFree once in a month

ISSUE OF CHEQUE BOOKFor Normal A/C: 25 Cheque Leaves Are Free Than Upto 50 Per Month Rs 2/Leaf.Free for all

FEE FOR NON MAINTAINANCE OF AVERAGE QUARTERLY BALANCERs.500 For Both Metro & Rural In Case Of Normal.Rs750 For Both Metro & Rural For Business Advantage.Rs.1500, Rs.3000, Rs.4500, and Rs.6000 respectively for the above product

FUND TRANSFERCompletely Free Funds Transfer & Local Cheque Collection And Payments Across Axis Bank Locations All Over The Country.Completely free

DD/POFree Anywhere Banking, DD & PO Transactions Up To Rs. 12 Lacs Per Month.Rs.25 lakhs per month subsequent 0.50 per Rs.1000for CA 25, Rs.50 lakhs per month subsequent 0.50 per Rs.1000 for CA 75, and unlimited for the rest

ISSUE OF INTERNATIONAL DEBIT CARDFree For 1st Year, Rs.150 thereafter.Issuing charges are free but renewal charges vary from min of Rs100.

BALANCE ENQUIRYFree

Monthly free

ATM USAGEFree Usage Of Axis Bank, Rs1.50 On Withdrawal From Other BanksFree