Marketo User Group Dallas

Topic: Highlights of

Marketo 2013 Summit

BIG THANKS TO OUR HOST

WELCOME

MARKETO USER GROUP LEADERS:

Karen W. Sesona

Senior Manager, Marketing Automation/Campaign Mgmt.

Tyler Technologies, Inc.

[email protected]

Pamela Brungardt

Global e-Marketing Systems & Ops Manager

NICE Systems Ltd.

[email protected]

WEB MEETING OPTION

1. Join this meeting at: https://global.gotomeeting.com/join/448052317

2. Use your microphone and speakers (VoIP) - a headset is

recommended. Or, call in using your telephone.

• Dial +1 (773) 897-3015

• Access Code: 448-052-317

• Audio PIN: Shown after joining the meeting

• Meeting ID: 448-052-317

Hosted by Magic Logix via GoToMeeting® -- Online Meetings Made Easy®

*EZ integration with Marketo

UPCOMING MEETINGS

• JUNE meeting :

• WHAT: "Highlights from Sirius Decisions Summit" (Guest Speaker)

• WHERE: Compuware, 15305 Dallas Parkway, Addison TX 75001

• WHEN: Thurs, June 27 from 3-5pm

• *last Thurs of the month, every other month

• Next meetings targeted for:

• Aug. 29, Thurs, 3-5pm > Location: Proviti/by Galleria > Topic – Ideas??

• Oct. 31, Thurs, 3-5pm > Location: Everest Group/by Galleria > Topic – Ideas??

• No meeting in December (next year scheduling – preferences? lunch meetings?)

• Meeting info posted online http://market.tylertech.com/Marketo_DMUG.html

• Comments, ideas or volunteer? Contact: [email protected]

INDUSTRY EVENTS

Sirius Decisions Summit 2013

May 8 - 10

San Diego, CA

http://www.siriusdecisions.com

Salesforce - Dreamforce 2013

November 18 - 21

San Francisco, CA

http://www.salesforce.com

CONNECT ONLINE

• Connect via LinkedIn:

Marketo User Group - Dallas

• Tweet out the group's

hash tag: #DMUG

• Log-in and visit the:

Marketo Community

INTRODUCTIONS

1. Your name, title & company

2. Audience: B2B or B2C?

3. How long have you been a Marketo client?

4. Are you using Salesforce (is it integrated)?

5. Share 1-2 examples of how Marketo ..…

has impacted your organization

SPEAKERS TODAY

Speaker 1: Robert Johnson, Sales Operations

Marketo Summit 2013 Highlights

Speaker 2: Hassan Bawab, CEO & Founder

Case Study – Marketo Implementation

Highl ights

Magic Logix | 3234 Commander Drive Carrollton, TX 75006 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com

http://www.magiclogix.com

Welcome to Magic Logix

My role & Magic Logix

Experience with Marketo – Sales Perspective

Marketo is supplemental to the overall value

we bring our clients



Marketing – Leading the way!

Change Agent of organizations

Driving more revenue for your companies,

measurable, expected

Greater control of the customer experience



Organizational Change, It’s necessary! Connecting with other departments in your organization.

Finance, IT, Operations, PR, C-Suite

Marketing and Sales alignment

Many discussions on how businesses worked to bring their

sales and marketing together. MA is designed to do this, but

hearing stories first hand was a key take away.



Partner Resources Partners

Expo Hall - Niches

Extending the value of Marketo

Integrated video and webinar optimization

Rich Media & Dynamic content optimization

Custom form tracking for PPC campaigns



Optimization, Optimization, Optimization!

Marathon, not a sprint.

Forms, Content, Social, Targeting

It never ends, and you only get better!



Marketo Financial Management (MFM)

Plan and manage budgets across your marketing team

Integrate with you financial systems (import invoices – make

decisions based on real time data)

Out-of-the-box Dashboard (Not just tracking budget but

actively managing it to optimize your budget spend).



Next Up – Hassan Bawab

Founder, President, & CEO of Magic Logix



Talend – A Case Study Integration and tracking across many different platforms

and domains.

Drupal

Netsuite

IssueTracker

Help site

Forum

Talend Community Site


Talend provides integration solutions

that truly scale for any type of integration

challenge, any volume of data, and any scope of project, no matter

how simple or complex.


Talend – A Case Study – Continued

Custom Form Validation

DNS check to ensure email is valid

Prevents users from entering fake or

inaccurate information

Custom PPC tracking

Currently in the process of optimizing nurture

tracks


Talend provides integration solutions that truly scale for any type of integration challenge, any volume of data, and any scope of project, no matter how simple or

complex.


Marketo User Group Dallas

Technology

Transcript of Marketo User Group Dallas