Marketing's Perfect Storm: Critical Mass Presenation by Chris Bernard

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    27-Jan-2015
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This is a presentation I gave last fall at a public event that Critical Mass held in Chicago. Like many of my other presentations you'll notice variations on a theme. In this particular case I talk about how social media and the Web in general is disruptive to existing advertising models.

Transcript of Marketing's Perfect Storm: Critical Mass Presenation by Chris Bernard

  • 1. MARKETINGS PERFECT STORM Chris Bernard, User Experience Evangelist, Microsoft chris.bernard@microsoft.com www.designthinkingdigest.com Look for me on Twitter, Facebook, Linked In and at DesignThinkingDigest.com

2. Trouble is here. 3. So is opportunity. 4. The good old days. 5. Radio 6. Print 7. Television 8. but then 9. This eventually got us here 10. Things went nuts. 11. What the heck just happened? 12. Trends 13. Technology 14. Business 15. You! 16. Technology tries to answer What is possible? Source: Larry Keeley, Doblin 17. Business tries to answer What is viable in the market place? Source: Larry Keeley, Doblin 18. Experience / Design tries to answer What is desirable to users? Source: Larry Keeley, Doblin 19. Consumers try to answer Where can I be part of the conversation? How can I control my participation? My voice? 20. Communities try to answer What is sustainable? 21. Concept: Courtesy of Jon Harris, a Microsoft buddy 22. Concept: Courtesy of Jon Harris, a Microsoft buddy 23. Concept: Courtesy of Jon Harris, a Microsoft buddy 24. Concept: Courtesy of Jon Harris, a Microsoft buddy 25. Concept: Courtesy of Jon Harris, a Microsoft buddy 26. Concept: Courtesy of Jon Harris, a Microsoft buddy 27. Concept: Courtesy of Jon Harris, a Microsoft buddy 28. Design is back baby! Yeah! 29. Icing on a cake 30. Doesnt matter 31. What does? 32. Innovation 33. Design is back baby! Yeah! Innovation is the new black baby! Yeah! 34. design is important 35. But design is table stake 36. icing on the cake, when we only use it for styling 37. interface 38. user interface only scratches the surface 39. and gives designers a bad rap whenits all we do 40. experience 41. user experience is what makes 42. innovation 43. happen. 44. We all need to be in the innovation business. 45. So what do we mean by user experience? 46. 4 Concepts 47. 1 48. Function 49. It Works Great! 50. 2 51. Aesthetic 52. It Looks Great! 53. 3 54. Interaction 55. It Relates to You! 56. 4 57. Process 58. Generates Memories 59. Emotional Connection 60. If you take away four things 61. A great User Experience is critical for our business, our customers and the future ofthe marketing industry. 62. Delivering a great User Experience requires significant commitment on our part understand our customers and deliver a quality end-to-endexperiences with great attention to detail. 63. You are leaders in the community. Internalize the message, make it your own,help get the word out in your own way. 64. Nathan Myhrvold's 1st law of softwareSoftware is a gas 65. Chris Bernards1st law of user experienceUser experience is liquid 66. Thank You!Chris Bernard chris.bernard@microsoft.com 312.925.4095 www.designthinkingdigest.com