What is Digital Marketing | Digital Marketing Guide | FLC Digital
Marketing+digital
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Topics to be Covered
Ways of Digital Marketing Top 8 elements of Digital Marketing Digital Marketing – For RecruitersDigital Marketing – For IndividualsMake the web work for youDigital Marketing – For Educational
Institutions.If you want to succeed in Digital Marketing?
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Why Digital Marketing?
• Wide Reach• Wide Variety• No Inventory• Low cost• Convenience• Personalization• Relationships• Social Media Users
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Ways of Digital Marketing
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Top 8 Elements of Digital Marketing…
• Email marketing• Lead gen• Organic search• Conversion optimization• Analytics• Content marketing• Pay-per-click ads• Social media marketing
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Digital Marketing - For Recruiters
7See http://www.onlinedegrees.com/degree360/visuals/social-recruiting.html for the full picture
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Digital Marketing for Individuals
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Also ‘make the web work for You creatively!’ for more ideas & inspirations…
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Digital Marketing – For Educational Institutes
• Like Product & Services, Digital Media can also be used to Market Education Institutions.
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IF YOU WANT TO THRIVE IN DIGITAL MARKETING…
8 Points to Remember.
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1. Love your website
Your website is (still) the core of everything.
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2. Focus on top tasks
Focusing on tasks important to the people who visit your website, social media, blogs increases brand value.
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3. Make sure landing pages work
Pages Clicked by Users should provide relevant information and not re-direct
them to other use-less websites.
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4. Respond rapidlyRapid response tells people you care
about their interest in you.First response: <24 hours.
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5. Responsive Design
Viewing & Interaction Experience (Eg: Live Chats)
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6. Be smart about Content Marketing
People don’t respond to typical “brand-centric” PR content no matter where it
appears.
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7. Embrace “Big Data”
Essential to deliver the right message at the right time to the right people.
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8. Use a CRM SystemImprove your email response content and ability to track results from paid
media.
FIVE. Marketing Automation
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Thank You
Prepared ByDINESH.P.JOGESHWAR
