MarketingCollateral

P ROJECT / P UBLIC TRANSPORTATION

I M A G I N E + I N T E G R A T E + I L L U M I N A T E

PUBLIC TRANS PORTATION

Illuminate Digital Design Public Transportation2

PUBLIC TRANS PORTATIONI N T R O D U C T I O N

Public Transportation is designed to reduce traffic

congestion and environmental pollution within

urban environments. Mass transit does not have a

purpose problem; public transportation has a per-

ception problem.

The most valuable cultural commodity to the modern

man is time. The present mindset encourages us to

cherish it, use it wisely, and most of all never waste it.

Technological innovations create a lifestyle of ease,

while encouraging this obsession with seconds that

cannot be wasted in waiting – a lifestyle that the

appeal of public transportation does not convey to

potential ridership as a truly competitive alternative

to private transport. People do not want to adapt to

the public transportation lifestyle, people want pub-

lic transportation to adapt to their present lifestyle

of speed, efficiency, and reliability.

Our firm prides itself on bringing together the young

creativity of architects and interior designers with

the technical expertise of forward-thinking engineers

and programmers to create the most innovative

solutions to solve the many problems faced in an

endlessly evolving technological revolution.

3 Public TransportationPublic Transportation Illuminate Digital Design

About 80% of the U.S. population lives in urban areas,

a number that is projected to increase with time. To

accommodate such growth, urban environments must

adopt smarter systems consistent with the design of the

intelligent city of the future.

M A I N C H A R A C T E R (n)

D Y N A M I C C H A R A C T E R (n)

P U B L I C T R A N S P O R T A T I O N S T O R Y A R C

1. The leading or principle character

2. The leader of a cause; a champion

1. The ever-changing character who

undergoes an important inner change,

as a change in personality or attitude

P U B L I C T R A N S P O R TAT I O N

P O T E N T I A L R I D E R S H I P

PUBLIC TRANSPORTATION IS THE

HEART OF THE CITY.


S U P P O R T I N G C H A R A C T E R (n)1. The character in the story

that adds dimension to the main

character’s purpose, supporting

the character further their

resolution to help enhance the

plot of a story

TIME

TEN

SIO

N

I L L U M I N AT E


THERE EXISTS A STIGMA OF INEFFICIENCY

ASSOCIATED WITH PUBLIC TRANSIT


T H E P A R T I C I P A T I O N P R O B L E M

Mass transit does not have a purpose problem; public

transportation has a perception problem. The most

valuable cultural commodity to the modern man is time.

The present mindset encourages us to cherish it, use it

wisely, and most of all never waste it. Technological in-

novation creates a lifestyle of ease, while encouraging

this obsession with seconds that cannot be wasted in

waiting – a lifestyle that public transportation does not

appeal to potential ridership as alternative to private

transport.

Tension arises, as the offering of public transportation is

not met with participation due to this lack of innovation.


Digital Convergence - the interlinking and fusing

together of information and communication tech-

nologies to merge the physical and digital worlds

through all aspects of the human experience.

Established as the first digital design firm we focus

our passion for efficient design into the creation

of interactive, intelligent cities and environments.

We exist to bring life to the idealistic vision for a

connected future by incentivizing aesthetic digital

design projects with advertising revenue streams,

increased customer experience, and technolog-

ical integration to imagine a reinvention across

industries – reinventing operations to be intelligent

through information.

Illuminate is a digital design Firm focused on creat-

ing the complete vision for the desired future.

Our firm prides itself on bringing together the young

creativity of architects and interior designers with

the technical expertise of forward-thinking engi-

neers and programmers to create the most innova-

tive solutions to solve the many problems faced in

an endlessly evolving technological revolution. We

design and engineer the infrastructure to create a

digitally enhanced experience that benefits both our

clients and their customers through efficiency and

reliability.

ENHANCING EVERY POINT IN THE CUSTOMER EXPERIENCE,

PUBLIC TRANSPORTATION WILL NEVER BE THE SAME

T H E S O L U T I O N


Innovative Trip Planner

Innovative Payments

Mobile Application

Additional Revenue Streams

Targeted Advertising Offering

Consistent Branding

Opportunities

Increased Participation

in Mass Transit

Quantitative Measurements

& Analytics

Intelligent Public

Transportation Systems

Social Media Integration

& Communication

9 Public TransportationIlluminate Digital DesignPublic Transportation

WE IMAGINE THE SOLUTION TO TRANSFORM

THE PERCEPTION OF PUBLIC TRANSIT

WE INTEGRATE PUBLIC TRANSPORTATION

INTO THE MODERN LIFESTYLE

WE ILLUMINATE THE NEW EFFICIENCY

AND RELIABILITY OF TRANSIT


M A N I F E S T O

We are innovators, those too idealistic to know

the impossible, and too young to be confined

to the norm. As such, we do not define the future as

an upgrade to the past, but something new entirely.

We strive to exemplify passion, creativity, inspira-

tion, originality, and artistry in carrying out the vi-

sion for digital convergence within the established

physical world.

Much like a child, we look upon the world with a

perspective of possibility - we fearlessly imagine

what is not yet there, as our creations create in the

observing masses a sense of awe, awakening the

beauty that slept within physical spaces. With the

freedom to dream into the complete unknown, no

bounds or constraints on the creative mind, we do

not contribute to the future, we create it.


C O N TA C T

illuminatedigitaldesign.com

[email protected]

Austin, Texas

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