Marketing yourself and your research
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Transcript of Marketing yourself and your research
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www.careers.qut.edu.au
QUT Careers and Employment
Marketing yourself and your research
Dr Nikki PenhaligonPostgraduate Career CounsellorQUT Careers and Employment
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Today’s agenda
• Why are we here?• Where do we want to go? (And where can I go?!)• What’s happening in the world of careers?• How do I market my PhD to get that job?!
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Who are we and why are we here?
• Name/PhD topic
• Where are you on your PhD journey?
• What are you hoping to achieve out of today?
• What do you want to know?
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The changing world of work
• No longer a job for life• More uncertainty in the air• We need to self manage and
actively participate in our OWN career journey
• Need to identify transferable skills and be adaptable
• Need to learn new skills and engage in life long learning
• We need learn how to market and promote ourselves
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Where can I go?
• Universities– Academic– Research only – Professional
• Student administration• Student support • Grant assistance• Information
management • Research institutes e.g.,
CSIRO
• Public service• Graduate programs• Private
– Consulting– Contracting
• Not for profit
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1. Self reflect2. Define your brand3. Develop key statement(s)4. Do not wait to be noticed5. Present a professional image6. Cultivate people skills7. Have a vision8. Enact your strategy!
(Karalis, 2007)
Tips to effectively market yourself
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• Ask yourself:– What motivated you to start a PhD?– Where did you hope it would lead?– What challenges are you facing?– Has anything changed since you first enrolled?
• Activity: Write them down in your booklet
1. Self reflect
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Activity: Think Pair Share
Understanding my skills!• On the post-it provided, brainstorm as many
skills as you can that you have developed during your PhD candidature. Also indicate where you have developed these skills (ie the evidence). You have 1 minute!
• Now, grab a partner and brainstorm more. You have 2 minutes!
• Share with the larger group
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Valued skills
• Interpersonal/communication skills (written and oral)
• Drive and commitment/industry knowledge
• Critical reasoning and analytical skills/technical skills
• Calibre of academic results• Cultural alignment/values fit
• Work experience• Teamwork skills• Emotional intelligence
(including self-awareness, confidence, motivation)
• Leadership• Activities (including intra and
extracurricular)
.
Data from 2011 survey of over 350 Australian employers. For more information see www.graduatecareers.com.au.
Where might you have developed these skills???
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Postgraduate Research Capabilities• Advanced theoretical knowledge and analytical skills,
including methodological, research design and problem-solving skills
• Advanced information processing skills, and knowledge of advanced information and research technologies
• Independent research planning and execution• Research health and safety, ethical conduct and intellectual
property• Project management, teamwork, academic writing and oral
communication• Research results transfer to end-users, publications and
presentations, research policy, and research career planning
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2. Define Your Brand
• How do you stand out from the crowd?
• What makes you different from the other applicants?
• How do you add value?
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• The goal of the puzzle is to link all 9 dots using four straight lines or less, without lifting the pen.
Think Outside the Box
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One Solution
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• Features versus benefits
• Feature = distinctive element: an attribute, characteristic, mark, peculiarity, property, quality or trait.
• Benefit = Something that promotes or enhances well-being; an advantage; Something that contributes to an organisation (i.e., enhanced profitability, better efficiency, or reduced risk); Something that reduces hassles or inconvenience
Employers buy benefits, not features
How do you self manage, market and promote your skills?
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Features vs Benefits
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Workbook activity: What are my features?
How are they benefits?
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Have an elevator speech.A concise 30-60 sec summary of you and your PhD. Write
it in your workbook.
• Describe who you are
• How you will be a benefit to the organisation?
• How are you relevant to the role?
Pitching yourself• Describe what it is (in
universal language)
• Highlight specialist knowledge and features
• Apply the subject matter to the organisation/uni/role
Pitching your PhD
3. Develop key statements
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Remember!
• Who is your audience? Identify them: – Academia?– Industry?– Colleagues?– Peer?– Supervisor?
• Adapt your language and message to suit
• Believe in the product (you!) and what you bring
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• Let people know when you are ready for the next challenge.
• The more people you talk to about it, the more likely you are to hear about opportunities as they arise.
4. Do not wait to be noticed
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• Step out of your comfort zone into a new and unfamiliar area
• Always accept additional responsibilities that can build and diversify your portfolio
• If there is a vacancy or assignment you want, ask for it
• Be proactive and look for opportunities!
How can you be noticed?
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Make connections
• Attend conferences • LinkedIn• Join professional associations• Attend events or engage in
professional development• Network with others
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Volunteer!• Speak at conferences/seminars/organisations • Organise conferences/symposiums• Actively participate in professional organisations• Review for publications; contribute to a blog• Chair a conference stream• Serve on university committees • Be available! • Volunteer outside of QUT
– Volunteering Qld http://www.volunteeringqld.org.au/web/ – seek.com.au http://www.volunteer.com.au/
Activity: Turn to your neighbour. Ask them where they would like to work in the future. Spend 2 minutes brainstorming ways they can get noticed! Then swap.
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BREAK
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5. Present a professional image
• First impressions are crucial• Consider your online
presence – FaceBook– MySpace– LinkedIn
• Dress for success
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• Good communication and interpersonal skills are crucial
• They can enable us to advance at a much faster pace than others with more experience
• They help us form positive first impressions
6. Cultivate people skills
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• Smile• Eye contact• Listen to understand• Call people by their name• Being open and confident• Being positive
What are good people skills?
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Networking: why bother?
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• Write one topic on the post-it provided
But what do I talk about?
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Activity: Networking cards
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Activity: Team building
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• Have a broadly defined goal or a career vision
• It may be a bit unclear, but having some direction will keep you moving ahead.
• Activity: Think about where you want to be in: – 3yrs? – 5yrs?– 10yrs?
Write it in your workbook
7. Have a vision
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How do I get to where I want to go?
• Have an overall vision of where you want to go
• Break your vision down into manageable steps (SMART goals)
• Look for opportunities • Record your progress and reward
each achievement• Revisit, evaluate and revise as you
go
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If you don’t succeed get some feedback and work out what you can do differently for next time
Be persistent!
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8. Enact your strategy – Goal setting activity
S = SPECIFIC• Who is involved?• What do you want to accomplish?• Where? - Identify a location.• When? – Establish a time frame.• Why? – Specific reason, purpose, or benefits of achieving a goal.
M = MEASUREABLEHelps you stay on track, reach your target dates, and experience achievement.
A = ATTAINABLEBreak it down into steps - each step should move you closer to that goal.
R = REALISTIC
Personal and situational factors which may influence your ability to reach your goal.
T = TIMEBOUNDDefine start points and end points to your goal and maintain commitment to these deadlines.
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Writing an effective goal statement
• Use clear, specific language.
• Start your goal statement with TO + a VERB
• Write your goal statement using SMART Goal Criteria
• Avoid using negative language. Think positive!
Activity: Let’s now give it a go!
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Questions?
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LOCATION
Gardens Point Campus:
Level 2, X BlockReception: Room X226
Kelvin Grove Campus:
Level 4, C Block(Above the Refectory)
Caboolture Campus:
Student Centre - J Block
WEBSITEwww.careers.qut.edu.au
PHONEGardens Point: 07 3138 2649
Kelvin Grove: 07 3138 3488
Caboolture 07 5316 7400
Contact Careers and Employment