Marketing Your Practice: 21 Practical Tips, Tools and Techniques … · 2017-01-13 · Marketing...
Transcript of Marketing Your Practice: 21 Practical Tips, Tools and Techniques … · 2017-01-13 · Marketing...
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Marketing Your Practice: 21 Practical Tips, Tools and Techniques
to Increase Your Bottom Line
Presenters
John Fareed, ISHC, PartnerFareed Zapala Koepke
Lyle Hall, ISHC, Managing DirectorHLT Advisory Inc.
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#1 -
Remember that marketing is everything.
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#2 -
Make sure your ID system is up todate.
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#3 -
Make the most of your website.
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#4 -
Craft and launch an effective Google Adwords campaign for your practice.
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#5 -
Develop a ‘slam dunk’ RFP response package.
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#6 -
Develop a professional capabilities presentation.
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#7 -
Have a bio at the ready.
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#8 -
Get your profile out there.
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#9 -
Volunteer.
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#10 -
Develop a series of videos to post online.
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#11 -
Become a media darling.
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#12 -
Develop your fan club and be in their face.
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#13 -
Put some TLC into your voice mail message.
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#14 -
Start a file of marketing, presentation and speech ideas.
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#15 -
Get published.
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#16 -
Speak.
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#17 -
Be wary of unintended commoditization.
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#18 -
Get the most from your professional or industry organizational meetings.
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#19 -
Put your plan on paper.
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#20 -
Stay away from ‘too’.
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#21 -
Just say ‘no’!
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Questions & Answers